Minecraft Plush
FailDemand is soft, at -28.7% this quarter, so Minecraft Plush is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £84K/yr219K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 121 sellers
Flapen Score
Minecraft Plush against its category
The dotted line is the Toys & Games average. Past it, Minecraft Plush is stronger. Inside it, weaker.
Market
The Minecraft Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minecraft Plush 219K times last year and spent an estimated £84K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £84Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- minecraft plush96K searches a year
02 · Price
A sale here is worth £13.14.
Listings sell for £13.14 on average, from £7.88 to £22.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.14 that is £1K to £3K a year per listing.
- Average price
- £13.14under the $15 to $100 sweet spot
- Price range
- £7.88–£22.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,082 within Dolls & Accessories. It carries 1,911 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 90%
- Out of stock, average day
- 11.5%
- Average rank
- #1,082in Dolls & Accessories
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,911per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Minecraft Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Minecraft Basic Plush Character Soft Dolls Video Game-Inspired Collectible Toy Gifts for Kids & Fans Ages 3 Years Old & Up HBN40 Creeper
- Price
- £9.55
- Rating
- 4.7/5
- Reviews
- 2,706
- Age
- 5y ago

Mattel Minecraft Basic Plush Character Soft Dolls Video Game-Inspired Collectible Toy Gifts for Kids & Fans Ages 3 Years Old & Up HHG11
- Price
- £9.00
- Rating
- 4.7/5
- Reviews
- 3,483
- Age
- 4y ago

Minecraft Basic Plush Character Soft Dolls Video Game-Inspired Collectible Toy Gifts for Kids & Fans Ages 3 Years Old & Up HBT42 Axolotl
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 3,483
- Age
- 5y ago

Minecraft Baseball Cap Boys Peaked Sun Hat with Removable Plush Accessory Sports Holiday Essentials Gamer Gifts for Boys (Green/Black)
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 2y ago

Mattel Minecraft Basic Plush Character Soft Dolls Video Game-Inspired Collectible Toy Gifts for Kids & Fans Ages 3 Years Old & Up HLN11
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 1,035
- Age
- 3y ago
Trending
90-day click momentum
TY Minecraft Creeper Beanie 18cm Soft Plush Toy Teddy Collectible Stuffed Plushies Cuddly Toy for Kids Character Gift for Boys and Girls
- Price
- £8.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Minecraft Soft Toys - Video Game Character - Officially Licensed Collectible Toy Gifts for Kids & Fans (Ender Dragon)
- Price
- £15.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

TY Minecraft Bee Beanie 10cm Soft Plush Toy Teddy Collectible Stuffed Plushies Cuddly Toy for Kids Character Gift for Boys and Girls
- Price
- £8.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Minecraft Baseball Cap Boys Peaked Sun Hat with Removable Plush Accessory Sports Holiday Essentials Gamer Gifts for Boys (Green/Black)
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 2y ago

Minecraft Boys Slippers Cosy Indoor Shoes With Creeper Design Non-Slip Kids Slippers Gaming Merchandise UK 4-5
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
TY Minecraft Creeper Beanie 18cm Soft Plush Toy Teddy Collectible Stuffed Plushies Cuddly Toy for Kids Character Gift for Boys and Girls
- Price
- £8.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

TY Minecraft Bee Beanie 10cm Soft Plush Toy Teddy Collectible Stuffed Plushies Cuddly Toy for Kids Character Gift for Boys and Girls
- Price
- £8.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Minecraft Soft Toys - Video Game Character - Officially Licensed Collectible Toy Gifts for Kids & Fans (Ender Dragon)
- Price
- £15.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

TY Minecraft 4-Pack Bouncers Enderman Steve Bee and Creeper Soft Plush Toys for Kids Bouncy Cuddly Toy Set Collectible Interactive Plush
- Price
- £20.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

AstraFable Cute Games Plush Soft Stuffed Animal Pillow Doll for Kids & Adults Fun Collectible Plush for Fans Home Décor & Gift Ideas (Blue1)
- Price
- £11.11
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
121
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
2%
- Mattel54%
- Minecraft23%
- TY6%
- VFM e-Store6%
- Paladone5%
- AstraFable2%
- Open — no brand owns it (3 brands, 2%)
Demand
Minecraft Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Minecraft Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minecraft plush96K/yr
- minecraft plushies36K/yr
- minecraft teddy30K/yr
- minecraft soft toy11K/yr
- minecraft plush toys8K/yr
- minecraft teddys for boys6K/yr
- minecraft plushie6K/yr
- minecraft teddies4K/yr
- minecraft cuddly toys4K/yr
- minecraft steve plush5K/yr
Reviews and returns
What reviews say buyers love and hate about Minecraft Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really smalll
Small fitting
Smaller than expected
the batteries got EXTREMELY hot if left in the item
batteries won't last long
Goes through batteries quickly which is odd given how little light it gives out
cheap
Terrible quality
The quality is not the best
definitely poor value for money
Abit overpriced I think
Price is a little steep for it being battery lead
so dunno how bright it is or how many
Not very bright
The light didn't work at all
Love
Good quality plush
Good quality
Great quality just as shown and described
Bright and well made
Fun light
Glow
Very soft and fluffy
Good quality and very soft
Fabulous plush pillow, so soft
Decent size
true to size
Perfect size Steve for grandsons bedtime buddy
exactly as expected
Exactly as pictured
Just what we wanted
Return
1.0% Return rate 56% Fixable by listing
Really smalll
Small fitting
Smaller than expected
Not how described my ones dont even work
cheap
Terrible quality
The quality is not the best
so dunno how bright it is or how many
Not very bright
The light didn't work at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minecraft Plush questions
Answered from the same tracked data.









