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Minecraft Movie

Fail

Shoppers spend only $29K a year here, so Minecraft Movie is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£29K/yr81K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
64%top-5 click share · 9 brands · 184 sellers

Flapen Score

Minecraft Movie against its category

The dotted line is the Toys & Games average. Past it, Minecraft Movie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Movie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Movie 81K times last year and spent an estimated £29K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
2.4%
Market size, estimated
£29Ka year
Peak month
May14.5× the quietest month
Top search term
minecraft figures set26K searches a year

02 · Price

A sale here is worth £14.89.

Listings sell for £14.89 on average, from £2.04 to £26.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.89 that is £1K to £4K a year per listing.

Average price
£14.89under the $15 to $100 sweet spot
Price range
£2.04–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,531 within Play Figures. It carries 609 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
1.6%
Average rank
#1,531in Play Figures
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
609per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Minecraft Movie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

184

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

9%

  • Jada35%
  • Volsha17%
  • Mattel16%
  • GraceDuck11%
  • SupaWeiss7%
  • Minecraft5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Minecraft Movie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Aug · busiest ÷ quietest = 14.5×

Search terms

Top Minecraft Movie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft figures set26K/yr
  • minecraft mini figures set7K/yr
  • action figure minecraft6K/yr
  • minecraft mini figures5K/yr
  • minecraft metal figures5K/yr
  • mini minecraft figures5K/yr
  • minecraft toppeez figures3K/yr
  • minecraft movie figures8K/yr
  • minecraft characters figures3K/yr
  • steve minecraft figure3K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Movie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+0.32

Quite expensive for what they are

.gone up in price

trust me, for the price it is not worth it

Assembly/Installation14%−0.03

you have to assemble them

A bit fiddly to put together for my old fingers

Durability14%−0.05

constantly break

I had to buy another full pack just because 1 leg broke off

Quality-Overall12%−0.03

They're not as good quality as lego

Not good enough quality to play with afterwards

Instructions/User Manual/Troubleshooting9%−0.03

doesn't include an instruction manual

Love

Quality-Overall20%−0.03

They are well made

Lovely quality figures

Good quality

Value For Money17%+0.32

Great value for money

Worth the money

Good price

Gifting Purpose15%+1.79

made a nice gift

Nice gift for children

nice gift for my granddaughter

Fun/Entertainment Experience8%+0.94

Fun

fun to build

Great Toy

Advertised Vs Actual Product5%−0.01

Came just as was on line

Minecraft toys, does what its meant to, make my son happy so worth the money

Return

0.4% Return rate 51% Fixable by listing

Size-Overall30%▁▁▅█▃▄
Advertised Vs Actual Product17%▁▁█▃▇▅

honestly terrible for how misleading it is

Defective Material/Parts9%▁▁█▇▄▄
Assembly/Installation9%▁█▁▁▅▅

you have to assemble them

A bit fiddly to put together for my old fingers

Quality-Overall7%▁▁▁▇██

They're not as good quality as lego

Not good enough quality to play with afterwards

FAQ

Common Minecraft Movie questions

Answered from the same tracked data.