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Minecraft Figures

Fail

Shoppers spend only $53K a year here, so Minecraft Figures is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£53K/yr306K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
23%top-5 click share · 29 brands · 393 sellers

Flapen Score

Minecraft Figures against its category

The dotted line is the Toys & Games average. Past it, Minecraft Figures is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Figures 306K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
£53Ka year
Peak month
December2.5× the quietest month
Top search term
minecraft figures107K searches a year

02 · Price

A sale here is worth £14.02.

Listings sell for £14.02 on average, from £2.04 to £36.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.02 that is £0 to £1K a year per listing.

Average price
£14.02under the $15 to $100 sweet spot
Price range
£2.04–£36.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #559 within Building & Construction Toys. It carries 1,635 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
5.1%
Average rank
#559in Building & Construction Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
92

04 · Newcomers

Amazon counts 9 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Minecraft Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

29 rising

Sellers

393

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

23%

Top 20: 55%

Open market

23%

  • Mattel29%
  • Minecraft22%
  • Jada10%
  • Paladone6%
  • GraceDuck6%
  • SupaWeiss3%

Demand

Minecraft Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Minecraft Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft figures107K/yr
  • minecraft gifts for girls16K/yr
  • minecraft games20K/yr
  • minecraft steve19K/yr
  • minecraft accessories11K/yr
  • minecraft figure12K/yr
  • minecraft action figures13K/yr
  • minecraft merch13K/yr
  • minecraft movie toys24K/yr
  • minecraft stuff9K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.19

bigger than expected

They are tiny

Tight

Quality-Overall11%

Terrible quality

They're not as good quality as lego

Cheaply made

Value For Money10%+0.52

This item for the price is shocking

very cheap

I would say its probably a bit overpriced

Durability10%−0.08

constantly break

broken 4 times

not durable

Functionality-Overall6%−0.07

Doesnt turn on at all

Don't work

Is not working

Love

Quality-Overall15%

Really well made

Excellent product

He loved it good quality gives a really good light too would recommend

Value For Money13%+0.52

Excellent value

Good Value

Value for the money

Gifting Purpose10%+1.07

Suitable gift for grandson

Was a gift

Great gift

Fun/Entertainment Experience9%+1.04

fun to build

Very entertaining

Fun

Size-Overall7%+0.19

Fit well

Travel size and great fun

The set is a good size

Return

0.6% Return rate 32% Fixable by listing

Size-Overall23%█▅▆█▇▄

bigger than expected

They are tiny

Tight

Functionality-Overall18%▂▃▃▃▅█

Doesnt turn on at all

Don't work

Is not working

Gifting Purpose17%▆█▇▆▅▅
Defective Material/Parts8%▄▄▅█▄▅
Advertised Vs Actual Product4%▁▁█▅▇▅

Misleading picture on box

False advertising

the box is misleading

FAQ

Common Minecraft Figures questions

Answered from the same tracked data.