Minecraft Figures
FailShoppers spend an estimated $53K a year here, so Minecraft Figures is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £53K/yr306K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 23%top-5 click share · 29 brands · 393 sellers
Flapen Score
Minecraft Figures against its category
The dotted line is the Toys & Games average. Past it, Minecraft Figures is stronger. Inside it, weaker.
Market
The Minecraft Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minecraft Figures 306K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £53Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- minecraft figures107K searches a year
02 · Price
A sale here is worth £14.02.
Listings sell for £14.02 on average, from £2.04 to £36.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.02 that is £0 to £1K a year per listing.
- Average price
- £14.02under the $15 to $100 sweet spot
- Price range
- £2.04–£36.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #559 within Building & Construction Toys. It carries 1,635 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 5.1%
- Average rank
- #559in Building & Construction Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 92
04 · Newcomers
9 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Minecraft Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MINECRAFT NANO FIGS MULTIPACK WAVE 13
- Price
- £20.03
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 1y ago

GraceDuck 20-Piece Rotatable Magnetic Action Figures with Magnetic Building Blocks Set - STEM Educational Toys for Kids Ideal Christmas Birthday Gift for Boys & Girls Ages 3+
- Price
- £25.28
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 8mo ago

Minecraft Set of 7 Action Figures World Builder Pack 8.3cm Scale Character Collection Includes Steve Ari Enderman and More
- Price
- £25.29
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 12mo ago

Mattel Minecraft Action Figure & Accessories Set
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 2,926
- Age
- 1y ago

16pcs Cake Topper Action Figures for Birthday Party Cake Decorations
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Trending
estimated 90-day click momentum
Minecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
- Price
- £14.53
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 4mo ago

29pcs Mini Figure Cake Topper Miner Game Cake Figures Set Birthday Cake Toppers Cupcake Decoration Figures Action Figures Gift for Kids Boy Girl and Game Fans 2-7cm
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

SharkBebe BoysTshirt Steves Lava Chicken Boys Cartoon T-Shirt Summer 100% Cotton Short Sleeve Top Tee for Kids Ages 4-13 (UK Age 9 Years 10 Years Regular Navy)
- Price
- £11.04
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Minecraft Hoodie | Gaming Hoodie | Boys Zip Up Hoodie | Boys Hoodies | Green 8-9 Years
- Price
- £16.22
- Rating
- 4.6/5
- Reviews
- 5,943
- Age
- 7y ago

Minecraft Girls Blue Turquoise 6-7 Years Hoodie
- Price
- £14.94
- Rating
- 4.7/5
- Reviews
- 218
- Age
- 2y ago
Newest
by launch date
Minecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
- Price
- £14.53
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 4mo ago

29pcs Mini Figure Cake Topper Miner Game Cake Figures Set Birthday Cake Toppers Cupcake Decoration Figures Action Figures Gift for Kids Boy Girl and Game Fans 2-7cm
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Mattel Minecraft Toys Steve Action Figure with Accessory & Redstone Building Piece 3.25-inch Scale Collectible Set Inspired by the Video Game JJR85
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 6mo ago

Mattel Minecraft Toys Enderman Action Figure with Accessory & Redstone Building Piece 3.25-inch Scale Collectible Set Inspired by Video Game JJR88
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 7mo ago

Mattel Minecraft The Creaking Action Figure
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
29 rising
Sellers
393
Est. top-5 brand share
73%
Top 20: 97%
Est. top-5 click share
23%
Top 20: 55%
Open market
23%
- Mattel29%
- Minecraft22%
- Jada10%
- Paladone6%
- GraceDuck6%
- SupaWeiss3%
Demand
Minecraft Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Minecraft Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- minecraft figures107K/yr
- minecraft gifts for girls16K/yr
- minecraft games20K/yr
- minecraft steve19K/yr
- minecraft accessories11K/yr
- minecraft figure12K/yr
- minecraft action figures13K/yr
- minecraft merch13K/yr
- minecraft movie toys24K/yr
- minecraft stuff9K/yr
Reviews and returns
What reviews say buyers love and hate about Minecraft Figures
We read the reviews and the return reasons for every product selling here.
“bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minecraft Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









