minecraft figures
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Good£14.02avg listing price — sweet spot $15–$100
Price range
Good£2.04–£36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,634.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 306K searches
According to Flapen's Amazon United Kingdom niche tracking, minecraft figures is a £53K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
minecraft figures market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 5.1%
- Avg brand age
- 31 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
393
Top-5 brand share
73%
Top 20: 97%
Top-5 click share
23%
Top 20: 55%
Open market
23%
- Mattel29%
- Minecraft22%
- Jada10%
- Paladone6%
- GraceDuck6%
- SupaWeiss3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.5×
Top minecraft figures search terms
- minecraft figures107K/yr
- minecraft gifts for girls16K/yr
- minecraft games20K/yr
- minecraft steve19K/yr
- minecraft accessories11K/yr
- minecraft figure12K/yr
- minecraft action figures13K/yr
- minecraft merch13K/yr
- minecraft movie toys24K/yr
- minecraft stuff9K/yr
Top minecraft figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MINECRAFT NANO FIGS MULTIPACK WAVE 13
Jada£20.034.5★123 rev
GraceDuck 20-Piece Rotatable Magnetic Action Figures with Magnetic Building Blocks Set - STEM Educational Toys for Kids Ideal Christmas Birthday Gift for Boys & Girls Ages 3+
GraceDuck£25.284.3★29 rev
Minecraft Set of 7 Action Figures World Builder Pack 8.3cm Scale Character Collection Includes Steve Ari Enderman and More
Mattel£25.294.9★22 rev
Mattel Minecraft Action Figure & Accessories Set
Mattel£9.364.7★2,926 rev
16pcs Cake Topper Action Figures for Birthday Party Cake Decorations
SupaWeiss£11.494.6★39 rev
Newest
by launch date
Minecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
Minecraft£14.5397 rev
29pcs Mini Figure Cake Topper Miner Game Cake Figures Set Birthday Cake Toppers Cupcake Decoration Figures Action Figures Gift for Kids Boy Girl and Game Fans 2-7cm
Kayuneed£16.620 rev
Mattel Minecraft Toys Steve Action Figure with Accessory & Redstone Building Piece 3.25-inch Scale Collectible Set Inspired by the Video Game JJR85
Mattel£8.8644 rev
Mattel Minecraft Toys Enderman Action Figure with Accessory & Redstone Building Piece 3.25-inch Scale Collectible Set Inspired by Video Game JJR88
Mattel£10.18133 rev
Mattel Minecraft The Creaking Action Figure
Mattel£15.00130 rev
Trending
90-day click momentumMinecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
Minecraft£14.534.8★
29pcs Mini Figure Cake Topper Miner Game Cake Figures Set Birthday Cake Toppers Cupcake Decoration Figures Action Figures Gift for Kids Boy Girl and Game Fans 2-7cm
Kayuneed£16.620.0★
SharkBebe BoysTshirt Steves Lava Chicken Boys Cartoon T-Shirt Summer 100% Cotton Short Sleeve Top Tee for Kids Ages 4-13 (UK Age 9 Years 10 Years Regular Navy)
SharkBebe£11.044.3★
Minecraft Hoodie | Gaming Hoodie | Boys Zip Up Hoodie | Boys Hoodies | Green 8-9 Years
Minecraft£16.224.6★
Minecraft Girls Blue Turquoise 6-7 Years Hoodie
Minecraft£14.944.7★
What buyers say about minecraft figures
What buyers praise and complain about, mined from review topics.What buyers love
“Really well made”
“Excellent value”
“Suitable gift for grandson”
“fun to build”
“Fit well”
“As shown”
“Bright and well made”
“Great construction toy”
“Adds to the collection good glow”
“Sturdy toy”
What buyers complain about
“bigger than expected”
“Terrible quality”
“This item for the price is shocking”
“constantly break”
“Doesnt turn on at all”
“Not sturdy enough for children”
“instructions were a little difficult to decipher”
“Misleading picture on box”
“the batteries got EXTREMELY hot if left in the item”
“you have to assemble them”
Top return reasons
Common questions
- Is minecraft figures profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 92 tracked products. 9 of 25 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the minecraft figures niche?
- 29 brands and 393 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in minecraft figures?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for minecraft figures peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the minecraft figures niche?
- Listings span £2.04–£36.27; the average listing price is £14.02 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.