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Minecraft Board Game

Fail

Shoppers spend only $28K a year here, so Minecraft Board Game is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£28K/yr83K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
58%top-5 click share · 9 brands · 106 sellers

Flapen Score

Minecraft Board Game against its category

The dotted line is the Toys & Games average. Past it, Minecraft Board Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Board Game 83K times last year and spent an estimated £28K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.3%
Market size, estimated
£28Ka year
Top search term
minecraft game34K searches a year

02 · Price

A sale here is worth £15.01.

Listings sell for £15.01 on average, from £5.73 to £25.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £15.01 that is £4K to £8K a year per listing.

Average price
£15.01inside the $15 to $100 sweet spot
Price range
£5.73–£25.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Games & Accessories. It carries 3,683 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#256in Games & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,683per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Minecraft Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

106

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

3%

  • Ravensburger57%
  • Minecraft19%
  • ThinkFun9%
  • Juegos Mattel5%
  • Menkind4%
  • Top Trumps3%
  • Open — no brand owns it (3 brands, 3%)

Demand

Minecraft Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Minecraft Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft game34K/yr
  • minecraft games20K/yr
  • minecraft board game19K/yr
  • minecraft game board6K/yr
  • minecraft monopoly5K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Small fitting

Small blocks

Smaller than expected

Value For Money9%−0.02

very expensive

This item for the price is shocking

Waste of money

Advertised Vs Actual Product9%−0.15

deceiving

the picture is hugely misleading

Picture is misleading

Instructions/User Manual/Troubleshooting8%

Is no English instructions

Not as easy as the instructions make it out

Display-Overall6%+0.10

without the screen time

Love

Fun/Entertainment Experience26%+1.75

A fun family game

Endless fun

Perfect toy

Quality-Overall14%+0.85

the Lego brand is always good

They are a brilliant high quality set of blocks

Good quality

Gifting Purpose14%+0.94

Gift

Great present

Great for gifting

Value For Money12%−0.02

Excellent value

Good price

Great value

Creativity5%0.00

Great for imaginative play

Encourages creativity

Very creative

Return

0.6% Return rate 57% Fixable by listing

Size-Overall37%▅▄▂██▄

Small fitting

Small blocks

Smaller than expected

Gifting Purpose14%▄█▄▂▁▂
Advertised Vs Actual Product12%█▃▂▂▃▂

deceiving

the picture is hugely misleading

Picture is misleading

Defective Material/Parts9%▁▂▁▃▁█
Magnetic Strength/Adsorption6%▆▄▄▄█▆

I did find a couple of the blocks were less strong magnetically than the others

FAQ

Common Minecraft Board Game questions

Answered from the same tracked data.