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Mind Games

Fail

Shoppers spend only $20K a year here, so Mind Games is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£20K/yr108K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
50%top-5 click share · 26 brands · 145 sellers

Flapen Score

Mind Games against its category

The dotted line is the Toys & Games average. Past it, Mind Games is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mind Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mind Games 108K times last year and spent an estimated £20K. The top 5 brands take 68% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.7%
Market size, estimated
£20Ka year
Top search term
brain games21K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £4.51 to £28.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£4.51–£28.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #172 within Games & Accessories. It carries 4,991 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#172in Games & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,991per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mind Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£803£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

145

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

50%

Top 20: 84%

Open market

30%

  • SmartGames38%
  • Learning Resources12%
  • The Happy Puzzle Company11%
  • ThinkFun5%
  • Hasbro Gaming3%
  • Starnearby3%

Demand

Mind Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Mind Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brain games21K/yr
  • puzzle games for kids15K/yr
  • 1 player games9K/yr
  • mind games12K/yr
  • single player games7K/yr
  • logic games8K/yr
  • one player games6K/yr
  • brain puzzles for kids5K/yr
  • brain game4K/yr
  • puzzle games for kids age 10-128K/yr

Reviews and returns

What reviews say buyers love and hate about Mind Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Package smaller than expected

the cubes are smaller than what I expected

Very small

Value For Money10%−0.05

Very expensive too

it's a little on the pricey side

Not worth the money

Quality-Overall6%−0.02

Could be improved

Lower quality than the tik tok shop version

so a little disappointed in the quality

Instructions/User Manual/Troubleshooting4%

Like all games the instructions make it sound more complicated than it is

Parents remarked there were no instructions, how-to play

instructions for the games were not very clear

Touch/Button Controls3%−0.02

none of the buttons work

The buttons can sometimes be a little temperamental

no silent button so not good to play whilst travelling

Love

Fun/Entertainment Experience56%+4.09

Fun family game

Fun game

Brilliant fun

Ease Of Use9%+0.38

Easy to learn

Easy to use

easy to follow

Gifting Purpose6%+0.06

It was a gift

Good gift

suitable for gifting

Trivia Games4%+0.16

Good game for all the family, some thought provoking questions, some humorous

This is a fantastic little puzzle game that is suitable for all the family

Fun games to play

Quality-Overall4%−0.02

The build quality feels solid

Good quality

good quality cards

Return

0.8% Return rate 44% Fixable by listing

Size-Overall29%▄▆█▇█▇

Package smaller than expected

the cubes are smaller than what I expected

Very small

Gifting Purpose13%█▆▇▆▇▃
Quality-Overall7%▂▄▅█▇▄

Could be improved

Lower quality than the tik tok shop version

so a little disappointed in the quality

Functionality-Overall7%▃█▄▄▅▄

Doesnt work

it wouldn't work otherwise

Value For Money7%█▄▅▃▄▆

Very expensive too

it's a little on the pricey side

Not worth the money

FAQ

Common Mind Games questions

Answered from the same tracked data.