Mind Games
a small market ($20K/yr) — Mind Games doesn't clear our bar today.
Flapen Score
Is Mind Games profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mind Games is a £20K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 41/100.
Mind Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.7% over the last 90 days and 1.7% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Mind Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 4,872
- Age
- 10y ago
Learning Resources Kanoodle 3D Brain Teaser Puzzle Travel Game for Adults and Kids Ages 7 8 9 10+ Gift for Boys and Girls Featuring over 200 Challenges
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 34,295
- Age
- 14y ago
SmartGames - Reverso 2-Sided Fidget Brain Teaser Puzzle Game for 1 Player (Ages 6+)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 1y ago
The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago
ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago
Trending
90-day click momentum
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
- Price
- £9.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
SmartGames - Jump In 1 Player Puzzle Game
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 9y ago
Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
- Price
- £28.48
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 6mo ago
ThinkFun Rush Hour Logic Puzzle Game for Kids and Adults Traffic Jam Brain Challenge with 40 Challenges 1 Player Ages 8 Years and Up
- Price
- £15.24
- Rating
- 4.8/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch datePuzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
- Price
- £9.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
- Price
- £28.48
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 6mo ago
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago
Thames & Kosmos Ingenious Travel Edition | Domino-Style Puzzle Game for Adults & Kids | Solo Logic Challenge | 1+ Players | Ages 8+ | Compact Strategy | On-the-Go Brain Teaser & Family Fun
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
145
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
50%
Top 20: 84%
Open market
30%
- SmartGames38%
- Learning Resources12%
- The Happy Puzzle Company11%
- ThinkFun5%
- Hasbro Gaming3%
- Starnearby3%
Mind Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mind Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brain games21K/yr
- puzzle games for kids15K/yr
- 1 player games9K/yr
- mind games12K/yr
- single player games7K/yr
- logic games8K/yr
- one player games6K/yr
- brain puzzles for kids5K/yr
- brain game4K/yr
- puzzle games for kids age 10-128K/yr
What reviews say buyers love and hate about Mind Games
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Fun family game”
“Easy to learn”
“It was a gift”
“Good game for all the family, some thought provoking questions, some humorous”
“The build quality feels solid”
What buyers complain about
54% of reviews“Package smaller than expected”
“Very expensive too”
“Could be improved”
“Like all games the instructions make it sound more complicated than it is”
“none of the buttons work”
Mind Games return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mind Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
