mind games
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.51–£28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Review moat
Bad4,991.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, mind games is a £20K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mind games market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 1.4%
- Avg brand age
- 43 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
145
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
50%
Top 20: 84%
Open market
30%
- SmartGames38%
- Learning Resources12%
- The Happy Puzzle Company11%
- ThinkFun5%
- Hasbro Gaming3%
- Starnearby3%
Demand
Weekly Amazon search volume, last 30 weeks — -10.7% search growth over the last 90 days.Top mind games search terms
- brain games21K/yr
- puzzle games for kids15K/yr
- 1 player games9K/yr
- mind games12K/yr
- single player games7K/yr
- logic games8K/yr
- one player games6K/yr
- brain puzzles for kids5K/yr
- brain game4K/yr
- puzzle games for kids age 10-128K/yr
Top mind games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
SmartGames£9.074.7★4,872 rev
Learning Resources Kanoodle 3D Brain Teaser Puzzle Travel Game for Adults and Kids Ages 7 8 9 10+ Gift for Boys and Girls Featuring over 200 Challenges
Learning Resources£9.774.6★34,295 rev
SmartGames - Reverso 2-Sided Fidget Brain Teaser Puzzle Game for 1 Player (Ages 6+)
SmartGames£4.514.4★192 rev
The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
The Happy Puzzle Company£14.624.8★7,847 rev
ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children
ThinkFun£16.914.5★2,605 rev
Newest
by launch date
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
Aonuy£6.304 rev
PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
Pandasaurus Games£9.080 rev
Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
Logicraft£28.4837 rev
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
Grumpy Monkeys£13.0557 rev
Thames & Kosmos Ingenious Travel Edition | Domino-Style Puzzle Game for Adults & Kids | Solo Logic Challenge | 1+ Players | Ages 8+ | Compact Strategy | On-the-Go Brain Teaser & Family Fun
Thames & Kosmos£11.2374 rev
Trending
90-day click momentumPuzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
Aonuy£6.305.0★
PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
Pandasaurus Games£9.080.0★
SmartGames - Jump In 1 Player Puzzle Game
SmartGames£13.434.7★
Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
Logicraft£28.483.8★
ThinkFun Rush Hour Logic Puzzle Game for Kids and Adults Traffic Jam Brain Challenge with 40 Challenges 1 Player Ages 8 Years and Up
ThinkFun£15.244.8★
What buyers say about mind games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“Easy to learn”
“It was a gift”
“Good game for all the family, some thought provoking questions, some humorous”
“The build quality feels solid”
“Good value”
“Great portable game”
“Great learning game”
“instructions are clear once you work out what they're telling you”
“Advertising was great”
What buyers complain about
“Package smaller than expected”
“Very expensive too”
“Could be improved”
“Like all games the instructions make it sound more complicated than it is”
“none of the buttons work”
“Doesnt work”
“Not a brand new item”
“Not a very robust box”
“Broke so quickly and contacted the provider and heard nothing”
“fiddly at first”
Top return reasons
Common questions
- Is mind games profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 36 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the mind games niche?
- 26 brands and 145 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in mind games?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the mind games niche?
- Listings span £4.51–£28.48; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 4,991 reviews — the moat a new listing must climb.