Mind Games
FailShoppers spend only $20K a year here, so Mind Games is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £20K/yr108K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 50%top-5 click share · 26 brands · 145 sellers
Flapen Score
Mind Games against its category
The dotted line is the Toys & Games average. Past it, Mind Games is stronger. Inside it, weaker.
Market
The Mind Games market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mind Games 108K times last year and spent an estimated £20K. The top 5 brands take 68% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £20Ka year
- Top search term
- brain games21K searches a year
02 · Price
A sale here is worth £10.65.
Listings sell for £10.65 on average, from £4.51 to £28.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.
- Average price
- £10.65under the $15 to $100 sweet spot
- Price range
- £4.51–£28.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #172 within Games & Accessories. It carries 4,991 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #172in Games & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,991per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mind Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 4,872
- Age
- 10y ago

Learning Resources Kanoodle 3D Brain Teaser Puzzle Travel Game for Adults and Kids Ages 7 8 9 10+ Gift for Boys and Girls Featuring over 200 Challenges
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 34,295
- Age
- 14y ago

SmartGames - Reverso 2-Sided Fidget Brain Teaser Puzzle Game for 1 Player (Ages 6+)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 1y ago

The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago

ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 2,605
- Age
- 5y ago
Trending
90-day click momentum
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
- Price
- £9.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

SmartGames - Jump In 1 Player Puzzle Game
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 9y ago

Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
- Price
- £28.48
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 6mo ago

ThinkFun Rush Hour Logic Puzzle Game for Kids and Adults Traffic Jam Brain Challenge with 40 Challenges 1 Player Ages 8 Years and Up
- Price
- £15.24
- Rating
- 4.8/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch date
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
- Price
- £6.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

PANDASAURUS GAMES | Mind Game Cooperative Card Game | 2-4 Players Ages 8+| 20 Min Playtime
- Price
- £9.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Logicraft Smart Playpal 17-in-1 Screen-free Electronic Handheld Game for Ages 4+ | Smart AI Opponent 12 Players 169 Touch Lights | USBC Rechargeable | Travel Game for Kids and Adults
- Price
- £28.48
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 6mo ago

Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Thames & Kosmos Ingenious Travel Edition | Domino-Style Puzzle Game for Adults & Kids | Solo Logic Challenge | 1+ Players | Ages 8+ | Compact Strategy | On-the-Go Brain Teaser & Family Fun
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
145
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
50%
Top 20: 84%
Open market
30%
- SmartGames38%
- Learning Resources12%
- The Happy Puzzle Company11%
- ThinkFun5%
- Hasbro Gaming3%
- Starnearby3%
Demand
Mind Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Mind Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brain games21K/yr
- puzzle games for kids15K/yr
- 1 player games9K/yr
- mind games12K/yr
- single player games7K/yr
- logic games8K/yr
- one player games6K/yr
- brain puzzles for kids5K/yr
- brain game4K/yr
- puzzle games for kids age 10-128K/yr
Reviews and returns
What reviews say buyers love and hate about Mind Games
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Package smaller than expected
the cubes are smaller than what I expected
Very small
Very expensive too
it's a little on the pricey side
Not worth the money
Could be improved
Lower quality than the tik tok shop version
so a little disappointed in the quality
Like all games the instructions make it sound more complicated than it is
Parents remarked there were no instructions, how-to play
instructions for the games were not very clear
none of the buttons work
The buttons can sometimes be a little temperamental
no silent button so not good to play whilst travelling
Love
Fun family game
Fun game
Brilliant fun
Easy to learn
Easy to use
easy to follow
It was a gift
Good gift
suitable for gifting
Good game for all the family, some thought provoking questions, some humorous
This is a fantastic little puzzle game that is suitable for all the family
Fun games to play
The build quality feels solid
Good quality
good quality cards
Return
0.8% Return rate 44% Fixable by listing
Package smaller than expected
the cubes are smaller than what I expected
Very small
Could be improved
Lower quality than the tik tok shop version
so a little disappointed in the quality
Doesnt work
it wouldn't work otherwise
Very expensive too
it's a little on the pricey side
Not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mind Games questions
Answered from the same tracked data.









