Milo and Chip Plush
MaybeThe average product has only 10 reviews. But shoppers spend only $32K a year here, so Milo and Chip Plush is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £32K/yr120K searches / yr
- 90-day growth
- +161.7%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 15 sellers
Flapen Score
Milo and Chip Plush against its category
The dotted line is the Toys & Games average. Past it, Milo and Chip Plush is stronger. Inside it, weaker.
Market
The Milo and Chip Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milo and Chip Plush 120K times last year and spent an estimated £32K. The top 5 brands take 81% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +161.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- +161.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £32Ka year
- Top search term
- milo and chip48K searches a year
02 · Price
A sale here is worth £10.96.
Listings sell for £10.96 on average, from £6.06 to £20.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.96 that is £1K to £3K a year per listing.
- Average price
- £10.96under the $15 to $100 sweet spot
- Price range
- £6.06–£20.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #1,413 within Dolls & Accessories. It carries 10 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 63%
- Out of stock, average day
- 32.2%
- Average rank
- #1,413in Dolls & Accessories
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Milo and Chip Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YIttings Milo Plushie Milo Stuffed Toy Cartoon Game Plush Toys Cute Stuffed Plushie Doll Figure Pillow for Room Decor for Video Game Fans (Blue)
- Price
- £6.06
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7mo ago

AstraFable Gugu Gagaga Cute Little Penguin Plush Toy Adorable Cartoon Penguin Stuffed Animal Doll Ultra-Soft Fluffy Plushie for Kids for Girls Boys (Blue bird)
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

AstraFable Cute Games Plush Soft Stuffed Animal Pillow Doll for Kids & Adults Fun Collectible Plush for Fans Home Décor & Gift Ideas (Blue1)
- Price
- £11.11
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

OUKEYI Milo and Chip Plush Toys Cute Stuffed Plushie Doll for Game Fans for For Fans Perfect Soft Plushies Toy For Decoration And Collectio (Milo)
- Price
- £11.72
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 7mo ago

AstraFable Cute Game Plush Pillow Doll Soft Stuffed Animal Plushie for Fans & Adults Collectible Plush Toy for Home Decor & Gifts (RED)
- Price
- £11.72
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2mo ago
Trending
90-day click momentum
AstraFable Cute Game Plush Pillow Doll Soft Stuffed Animal Plushie for Fans & Adults Collectible Plush Toy for Home Decor & Gifts (BLUE)
- Price
- £10.84
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2mo ago

AstraFable Gugu Gagaga Cute Little Penguin Plush Toy Adorable Cartoon Penguin Stuffed Animal Doll Ultra-Soft Fluffy Plushie for Kids for Girls Boys (Blue bird)
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

TONGMAN Milo and Chip Cute Games Plush 25cmSoft Stuffed Animal Pillow Doll for Kids & Adults Fun Collectible Plush for Fans Home Décor & Gift Ideas (cyan)
- Price
- £11.22
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

AstraFable Cute Game Plush Pillow Doll Soft Stuffed Animal Plushie for Fans & Adults Collectible Plush Toy for Home Decor & Gifts (RED)
- Price
- £11.72
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2mo ago

Milo Plush Toy 25cm Cute Animal Plushie Soft Stuffed Doll Kawaii Collectible Gift Bedroom & Gaming Room Decor (10 Inch)
- Price
- £20.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Newest
by launch date
AstraFable Gugu Gagaga Cute Little Penguin Plush Toy Adorable Cartoon Penguin Stuffed Animal Doll Ultra-Soft Fluffy Plushie for Kids for Girls Boys (Blue bird)
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

Milo Plush Toy 25cm Cute Animal Plushie Soft Stuffed Doll Kawaii Collectible Gift Bedroom & Gaming Room Decor (10 Inch)
- Price
- £20.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

AstraFable Cute Game Plush Pillow Doll Soft Stuffed Animal Plushie for Fans & Adults Collectible Plush Toy for Home Decor & Gifts (RED)
- Price
- £11.72
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2mo ago

AstraFable Cute Game Plush Pillow Doll Soft Stuffed Animal Plushie for Fans & Adults Collectible Plush Toy for Home Decor & Gifts (BLUE)
- Price
- £10.84
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2mo ago

YIttings Milo Plushie Milo Stuffed Toy Cartoon Game Plush Toys Cute Stuffed Plushie Doll Figure Pillow for Room Decor for Video Game Fans (Chip)
- Price
- £6.24
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
14%
- AstraFable35%
- YIttings26%
- OUKEYI8%
- Pianocean7%
- SharkBebe6%
- Yovova5%
- Open — no brand owns it (5 brands, 14%)
Demand
Milo and Chip Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.8× · 7 of 12 months tracked
Search terms
Top Milo and Chip Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milo and chip48K/yr
- milo and chip plush23K/yr
- chip and milo9K/yr
- milo plushies10K/yr
- milo toys14K/yr
- milo plush6K/yr
- milo and chip toys6K/yr
- milo plushie3K/yr
Reviews and returns
What reviews say buyers love and hate about Milo and Chip Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Poor quality
Terrible quality
Very bad quality, misshaped and extremely poor stitching
Poor stitching
There are excess stitches here and there
Quality and print could be better
Quality and print could be a little better
Price is a little expensive
At £12.99, I think it's not reasonably priced given the overall quality
If I gave this my daughter its fall apart in a day
Love
Good quality
The overall quality is recommendable
Im pleased to say its of good quality
Soft, lightweight plush with a cute design
Its soft enough for younger kids to cuddle
with an exceptionally soft fabric that feels lovely to the touch
loves it as expected
It looks as it appears in the product photos
Value for money
good value for money
Its lightweight and easy to carry around, and the stitching on this version looks tidy from the front
The stitching is neat, precise and well finished, reflecting the overall high standard of craftsmanship
seams are well joined
Return
0.2% Return rate 18% Fixable by listing
Awful quality
Poor quality
Terrible quality
Very bad quality, misshaped and extremely poor stitching
Poor stitching
There are excess stitches here and there
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milo and Chip Plush questions
Answered from the same tracked data.









