Millenium Falcon
FailThe top 5 brands take 100% of clicks, so Millenium Falcon is a Fail.
- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £54K/yr38K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 163 sellers
Flapen Score
Millenium Falcon against its category
The dotted line is the Toys & Games average. Past it, Millenium Falcon is stronger. Inside it, weaker.
Market
The Millenium Falcon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Millenium Falcon 38K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £54Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- millenium falcon20K searches a year
02 · Price
A sale here is worth £103.78.
Listings sell for £103.78 on average, from £5.93 to £479.97. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £103.78 that is £0 to £10K a year per listing.
- Average price
- £103.78above the $15 to $100 sweet spot
- Price range
- £5.93–£479.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Building & Construction Toys. It carries 1,262 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #238in Building & Construction Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,262per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Millenium Falcon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Star Wars Millennium Falcon UCS Set for Adults Model Kit to Build with Han Solo Princess Leia & Chewbacca Minifigures Plus Droid Figure Collectible Gifts for Teenagers Boys and Girls 75192
- Price
- £479.97
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 8y ago
LEGO Star Wars 75375 Millenium Falcon - Collectible Starship Building Set for Adults - incl. a Display Stand & Nameplate for Fun Desk Decor - Gift for A New Hope Fans
- Price
- £44.82
- Rating
- 4.8/5
- Reviews
- 3,198
- Age
- 2y ago
Star Wars Micro Galaxy Squadron Millennium Falcon - 9-Inch Assault Class Vehicle with Four 1-Inch Micro Figure Accessories
- Price
- £30.05
- Rating
- 4.6/5
- Reviews
- 2,696
- Age
- 4y ago
LEGO Star Wars 75426 SMART Play: Millennium Falcon Model - Compatible Interactive Toy Set incl. 4 SMART Tags and 4 Minifigures - Gift Idea for 9+ Year Old Boys Girls & Adult Fans
- Price
- £64.91
- Rating
- 3.8/5
- Reviews
- 175
- Age
- 6mo ago
LEGO Star Wars 75257 Millennium Falcon - Starship Set with 5 Minifigures & 2 Droid Figures inc. Finn Chewbacca C3PO and R2D2 - Building Toys for 9+ Year Old Boys & Girls
- Price
- £174.02
- Rating
- 4.8/5
- Reviews
- 2,912
- Age
- 4y ago
Trending
90-day click momentumLEGO Star Wars 75426 SMART Play: Millennium Falcon Model - Compatible Interactive Toy Set incl. 4 SMART Tags and 4 Minifigures - Gift Idea for 9+ Year Old Boys Girls & Adult Fans
- Price
- £64.91
- Rating
- 3.8/5
- Reviews
- 175
- Age
- 6mo ago
LEGO Star Wars Millennium Falcon UCS Set for Adults Model Kit to Build with Han Solo Princess Leia & Chewbacca Minifigures Plus Droid Figure Collectible Gifts for Teenagers Boys and Girls 75192
- Price
- £479.97
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 8y ago
LEGO Star Wars 75375 Millenium Falcon - Collectible Starship Building Set for Adults - incl. a Display Stand & Nameplate for Fun Desk Decor - Gift for A New Hope Fans
- Price
- £44.82
- Rating
- 4.8/5
- Reviews
- 3,198
- Age
- 2y ago
UGEARS Star Wars Millennium Falcon 3D Puzzle Star Wars Gifts for Men Wooden Model Kits for Adults to Build 3D Wooden Puzzles for Adults Sci-Fi Display Model Kit
- Price
- £126.13
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago
Star Wars Micro Galaxy Squadron Millennium Falcon - 9-Inch Assault Class Vehicle with Four 1-Inch Micro Figure Accessories
- Price
- £30.05
- Rating
- 4.6/5
- Reviews
- 2,696
- Age
- 4y ago
Newest
by launch dateLEGO Star Wars 75426 SMART Play: Millennium Falcon Model - Compatible Interactive Toy Set incl. 4 SMART Tags and 4 Minifigures - Gift Idea for 9+ Year Old Boys Girls & Adult Fans
- Price
- £64.91
- Rating
- 3.8/5
- Reviews
- 175
- Age
- 6mo ago
Revell 06566 Build & Play: Star Wars Millennium Falcon - With Authentic Lights & Sounds - 1:164 Scale Unbuilt Pre-coloured Click-Together Toy - 18 Parts - From 6 Years+
- Price
- £22.22
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 12mo ago
UGEARS Star Wars Millennium Falcon 3D Puzzle Star Wars Gifts for Men Wooden Model Kits for Adults to Build 3D Wooden Puzzles for Adults Sci-Fi Display Model Kit
- Price
- £126.13
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago
LEGO Konstruktionsspielzeug Star Wars Millennium Falcon MiniModell
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 1y ago
LEGO Star Wars 75389 The Dark Falcon - Play and Display Building Toy with Spring-Loaded Shooters Cannons & 6 Minifigures incl. C-3PO - Gift for 10+ Year Old Boys & Adult Fans
- Price
- £89.52
- Rating
- 4.8/5
- Reviews
- 1,303
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
163
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- LEGO66%
- Jazwares16%
- Revell12%
- UGEARS3%
- Paladone2%
Demand
Millenium Falcon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Millenium Falcon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- millenium falcon20K/yr
- millennium falcon11K/yr
- star wars millenium falcon4K/yr
- star wars millennium falcon4K/yr
Reviews and returns
What reviews say buyers love and hate about Millenium Falcon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its absolutely huge
A bit small
so it was smaller than expected
its quite annoying considering the amount of money I paid for it
It's also expensive for what it is
Cheap and not what you expect from Lego
zero stars for quality of components
just a thick paper bag
I also expected it to be quit hard to build
This build will take hours, days
Love
Value for money
Good value for money
Good Value
Decent build with nice interior
It's a great build
Overall it was fun to build
had fun building
it is fun to build
We enjoyed it
so well made
Nice build good detail
Good quality
Great gift
It was a gift for my grandson he was in hospital it was a good surprise for him
Great birthday present
Return
1.0% Return rate 8% Fixable by listing
its quite annoying considering the amount of money I paid for it
It's also expensive for what it is
I mustn't forget the insult of having to CUT PAPER from the instruction manual
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Millenium Falcon questions
Answered from the same tracked data.