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Miles Morales

Fail

Shoppers spend only $27K a year here, so Miles Morales is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£27K/yr61K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
43%top-5 click share · 8 brands · 168 sellers

Flapen Score

Miles Morales against its category

The dotted line is the Toys & Games average. Past it, Miles Morales is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miles Morales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miles Morales 61K times last year and spent an estimated £27K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.7%
Market size, estimated
£27Ka year
Peak month
December3.0× the quietest month
Top search term
miles morales figure28K searches a year

02 · Price

A sale here is worth £26.05.

Listings sell for £26.05 on average, from £4.18 to £120.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £26.05 that is £0 to £3K a year per listing.

Average price
£26.05inside the $15 to $100 sweet spot
Price range
£4.18–£120.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,932 within Play Figures. It carries 1,445 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
84%
Out of stock, average day
2.4%
Average rank
#1,932in Play Figures
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,445per listing
Listings tracked
37

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Miles Morales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

168

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

2%

  • Marvel64%
  • SPIDER-MAN14%
  • Hasbro13%
  • TAMASHII NATIONS5%
  • Medicom2%
  • SPIDEY AND HIS AMAZING FRIENDS1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Miles Morales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Miles Morales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miles morales figure28K/yr
  • marvel legends miles morales6K/yr
  • miles morales action figure5K/yr
  • spider punk figure3K/yr
  • miles morales toy2K/yr
  • spiderman 2099 figure3K/yr
  • spider gwen figure3K/yr
  • miles morales toys3K/yr
  • spiderman across the spider verse figures1K/yr
  • spiderman miles morales figure2K/yr

Reviews and returns

What reviews say buyers love and hate about Miles Morales

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.10

broke within a week

Broken already

This item has piled within 2 days of wearing

Size-Overall20%−0.08

Much bigger than you would expect

This was alot smaller than expected it to be for the price

Very small figure

Quality-Overall18%+0.28

Disappointing quality, broke within a week

quality was disappointing, it broke

Not great quality

Value For Money14%−0.01

not expected for the price point

Over priced and unworthy

Advertised Vs Actual Product5%+0.88

not reccomend the seller ad they use Evri

Love

Quality-Overall25%+0.28

Very good, it is my first figure and it feels very durable

it was actually quite a nice build

Good quality

Value For Money17%−0.01

Great for its price

Worth every penny

It was worth the money

Collectibles11%+1.32

A great piece to add to my collection

Item received, I love it and its additional to my collection Marvel legend spider-Venom

Well mad, durable and a brilliant addition to my little boys growing collection

Advertised Vs Actual Product11%+0.88

As described

The figure came exactly like in the previous pictures

Exactly as described

Durability5%−0.10

They seem pretty durable, too

Well mad, durable and a brilliant addition to my little boys growing collection

Very good, it is my first figure and it feels very durable

Return

0.7% Return rate 24% Fixable by listing

Size-Overall21%█▁▃▂▂▁

Much bigger than you would expect

This was alot smaller than expected it to be for the price

Very small figure

Gifting Purpose21%▁▁▁▄▃█
Value For Money12%▁▁█▁▁▁

not expected for the price point

Over priced and unworthy

Defective Material/Parts12%▁█▃▂▁▁
Quality-Overall6%▁▁██▁▁

Disappointing quality, broke within a week

quality was disappointing, it broke

Not great quality

FAQ

Common Miles Morales questions

Answered from the same tracked data.