miles morales
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£26.05avg listing price — sweet spot $15–$100
Price range
Good£4.18–£120.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,444.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 61K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, miles morales is a £27K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
miles morales market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £20K–£26K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,932
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 27%
- Out of stock
- 2.4%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
168
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
2%
- Marvel64%
- SPIDER-MAN14%
- Hasbro13%
- TAMASHII NATIONS5%
- Medicom2%
- SPIDEY AND HIS AMAZING FRIENDS1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top miles morales search terms
- miles morales figure28K/yr
- marvel legends miles morales6K/yr
- miles morales action figure5K/yr
- spider punk figure3K/yr
- miles morales toy2K/yr
- spiderman 2099 figure3K/yr
- spider gwen figure3K/yr
- miles morales toys3K/yr
- spiderman across the spider verse figures1K/yr
- spiderman miles morales figure2K/yr
Top miles morales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Legends Series Ultimate Miles Morales Spider-Man Action Figure
Hasbro£19.344.6★352 rev
Marvel Legends Series Miles Morales Spider-Man: Into the Spider-Verse Collectible 6 Inch Action Figure Red and Black
Marvel£27.734.7★3,654 rev
Marvel Legends Series Spider-Man: Across the Spider-Verse (Part One) Miles Morales 15-cm Action Figure 3 Accessories
Marvel£33.944.6★1,670 rev
Spider-Man Marvel Legends Series Gamerverse Miles Morales Brooklyn 2099 Suit Action Figure Black
Marvel£16.974.7★2,133 rev
Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
SPIDER-MAN£8.714.8★500 rev
Newest
by launch dateMarvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
SPIDER-MAN£8.71500 rev
Marvel Legends Series Spider-Man 2099 Retro Cardback Comics Action Figure Red and Black
SPIDER-MAN£20.19860 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
Marvel£12.5237 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
Marvel£11.4437 rev
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
Marvel£11.4837 rev
Trending
90-day click momentumMarvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
Marvel£12.524.4★
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
Marvel£11.484.4★
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
Marvel£11.444.4★
Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
SPIDER-MAN£8.714.8★
Marvel Legends Series Pavitr Prabhakar Spider-Man: Across the Spider-Verse Collectible 6 Inch Action Figure Red and Blue
Marvel£8.894.7★
What buyers say about miles morales
What buyers praise and complain about, mined from review topics.What buyers love
“Very good, it is my first figure and it feels very durable”
“Great for its price”
“A great piece to add to my collection”
“As described”
“They seem pretty durable, too”
“Fun Figure to pose”
“Great figure, able to pose in various ways and is perfect next to other spideys”
“Amazing great painting”
“Its strong, good decoration”
“Great gift”
What buyers complain about
“broke within a week”
“Much bigger than you would expect”
“Disappointing quality, broke within a week”
“not expected for the price point”
“not reccomend the seller ad they use Evri”
Top return reasons
Common questions
- Is miles morales profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 37 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the miles morales niche?
- 8 brands and 168 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in miles morales?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for miles morales peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the miles morales niche?
- Listings span £4.18–£120.03; the average listing price is £26.05 (sweet spot $15–$100). The average incumbent carries 1,445 reviews — the moat a new listing must climb.