Miles Morales
FailShoppers spend an estimated $27K a year here, so Miles Morales is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £27K/yr61K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 168 sellers
Flapen Score
Miles Morales against its category
The dotted line is the Toys & Games average. Past it, Miles Morales is stronger. Inside it, weaker.
Market
The Miles Morales market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miles Morales 61K times last year and spent an estimated £27K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £27Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- miles morales figure28K searches a year
02 · Price
A sale here is worth £26.05.
Listings sell for £26.05 on average, from £4.18 to £120.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £26.05 that is £0 to £3K a year per listing.
- Average price
- £26.05inside the $15 to $100 sweet spot
- Price range
- £4.18–£120.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,932 within Play Figures. It carries 1,445 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 84%
- Out of stock, average day
- 2.4%
- Average rank
- #1,932in Play Figures
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,445per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Miles Morales products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Legends Series Ultimate Miles Morales Spider-Man Action Figure
- Price
- £19.34
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 1y ago

Marvel Legends Series Miles Morales Spider-Man: Into the Spider-Verse Collectible 6 Inch Action Figure Red and Black
- Price
- £27.73
- Rating
- 4.7/5
- Reviews
- 3,654
- Age
- 2y ago

Marvel Legends Series Spider-Man: Across the Spider-Verse (Part One) Miles Morales 15-cm Action Figure 3 Accessories
- Price
- £33.94
- Rating
- 4.6/5
- Reviews
- 1,670
- Age
- 3y ago

Spider-Man Marvel Legends Series Gamerverse Miles Morales Brooklyn 2099 Suit Action Figure Black
- Price
- £16.97
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 1y ago

Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago

Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago

Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago

Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago

Marvel Legends Series Pavitr Prabhakar Spider-Man: Across the Spider-Verse Collectible 6 Inch Action Figure Red and Blue
- Price
- £8.89
- Rating
- 4.7/5
- Reviews
- 3,654
- Age
- 1y ago
Newest
by launch date
Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago

Marvel Legends Series Spider-Man 2099 Retro Cardback Comics Action Figure Red and Black
- Price
- £20.19
- Rating
- 4.8/5
- Reviews
- 860
- Age
- 9mo ago

Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago

Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago

Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
168
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
2%
- Marvel64%
- SPIDER-MAN14%
- Hasbro13%
- TAMASHII NATIONS5%
- Medicom2%
- SPIDEY AND HIS AMAZING FRIENDS1%
- Open — no brand owns it (2 brands, 2%)
Demand
Miles Morales search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Miles Morales search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- miles morales figure28K/yr
- marvel legends miles morales6K/yr
- miles morales action figure5K/yr
- spider punk figure3K/yr
- miles morales toy2K/yr
- spiderman 2099 figure3K/yr
- spider gwen figure3K/yr
- miles morales toys3K/yr
- spiderman across the spider verse figures1K/yr
- spiderman miles morales figure2K/yr
Reviews and returns
What reviews say buyers love and hate about Miles Morales
We read the reviews and the return reasons for every product selling here.
“broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miles Morales questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









