Miles Morales
a small market ($27K/yr) — Miles Morales doesn't clear our bar today.
Flapen Score
Is Miles Morales profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Miles Morales is a £27K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Miles Morales: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.1% over the last 90 days and 1.7% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 37 products
Top Miles Morales products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Marvel Legends Series Ultimate Miles Morales Spider-Man Action Figure
- Price
- £19.34
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 1y ago
Marvel Legends Series Miles Morales Spider-Man: Into the Spider-Verse Collectible 6 Inch Action Figure Red and Black
- Price
- £27.73
- Rating
- 4.7/5
- Reviews
- 3,654
- Age
- 2y ago
Marvel Legends Series Spider-Man: Across the Spider-Verse (Part One) Miles Morales 15-cm Action Figure 3 Accessories
- Price
- £33.94
- Rating
- 4.6/5
- Reviews
- 1,670
- Age
- 3y ago
Spider-Man Marvel Legends Series Gamerverse Miles Morales Brooklyn 2099 Suit Action Figure Black
- Price
- £16.97
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 1y ago
Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago
Trending
90-day click momentum
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Marvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago
Marvel Legends Series Pavitr Prabhakar Spider-Man: Across the Spider-Verse Collectible 6 Inch Action Figure Red and Blue
- Price
- £8.89
- Rating
- 4.7/5
- Reviews
- 3,654
- Age
- 1y ago
Newest
by launch dateMarvel Spider-Man Titan Series Miles Morales Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+ Black
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 8mo ago
Marvel Legends Series Spider-Man 2099 Retro Cardback Comics Action Figure Red and Black
- Price
- £20.19
- Rating
- 4.8/5
- Reviews
- 860
- Age
- 9mo ago
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 4-5 Years Black
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
168
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
2%
- Marvel64%
- SPIDER-MAN14%
- Hasbro13%
- TAMASHII NATIONS5%
- Medicom2%
- SPIDEY AND HIS AMAZING FRIENDS1%
- Open — no brand owns it (2 brands, 2%)
Miles Morales demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Miles Morales search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- miles morales figure28K/yr
- marvel legends miles morales6K/yr
- miles morales action figure5K/yr
- spider punk figure3K/yr
- miles morales toy2K/yr
- spiderman 2099 figure3K/yr
- spider gwen figure3K/yr
- miles morales toys3K/yr
- spiderman across the spider verse figures1K/yr
- spiderman miles morales figure2K/yr
What reviews say buyers love and hate about Miles Morales
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Very good, it is my first figure and it feels very durable”
“Great for its price”
“A great piece to add to my collection”
“As described”
“They seem pretty durable, too”
What buyers complain about
84% of reviews“broke within a week”
“Much bigger than you would expect”
“Disappointing quality, broke within a week”
“not expected for the price point”
“not reccomend the seller ad they use Evri”
Miles Morales return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Miles Morales questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
