Micromallows
FailThe top 5 brands take 100% of clicks, so Micromallows is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £33K/yr77K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 77 sellers
Flapen Score
Micromallows against its category
The dotted line is the Toys & Games average. Past it, Micromallows is stronger. Inside it, weaker.
Market
The Micromallows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Micromallows 77K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £33Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- micromallows50K searches a year
02 · Price
A sale here is worth £13.14.
Listings sell for £13.14 on average, from £6.03 to £32.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.14 that is £0 to £1K a year per listing.
- Average price
- £13.14under the $15 to $100 sweet spot
- Price range
- £6.03–£32.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,018 within Dolls & Accessories. It carries 774 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 14.3%
- Average rank
- #1,018in Dolls & Accessories
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 774per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Micromallows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squishmallows Original Micromallows Plush 10-Pack - 2.5-Inch Plush Includes favourites Lili the Bee Connor the Cow Brody the Dinosaur Plath the Love Bird and Lasla the Octopus
- Price
- £15.70
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 11mo ago

Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 7-8 Years
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Squishmallows Original Micromallows Plush 10-Pack - 2.5 Inch Plush includes favourites Sharon the Shark Indie the Hermit Crab Bergit the Boba Cavaleri the Aplaca and Darcy the Dog
- Price
- £14.57
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 8mo ago

Squishmallows Original Micromallows Plush 5-Pack - Stingray Cow Panda Orange & Hippo 2.5-Inch Plush
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 8mo ago

Micromallows Squishmallows Play & Display - Includes 15 Plush!
- Price
- £27.93
- Rating
- 4.9/5
- Reviews
- 124
- Age
- 10mo ago
Trending
90-day click momentum
Squishmallows Micromallows Mini Plush Set 6 Pack Collectible Soft Toy Gift Set Patty Gigi Zobey River Peety Coco
- Price
- £12.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Squishmallows Original Micromallows Plush 10-Pack - 2.5-Inch Plush Includes favourites Lili the Bee Connor the Cow Brody the Dinosaur Plath the Love Bird and Lasla the Octopus
- Price
- £15.70
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 11mo ago

Squishmallows Original Micromallows Plush 5-Pack - Bear Cow Dinosaur Love Bird & Octopus 2.5-Inch Plush
- Price
- £9.19
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 12mo ago

Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 6-7 Years
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Newest
by launch date
Squishmallows Micromallows Mini Plush Set 6 Pack Collectible Soft Toy Gift Set Patty Gigi Zobey River Peety Coco
- Price
- £12.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Squishmallows Original Micromallows Bouquet
- Price
- £14.76
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 5mo ago

Squishmallows Original Micromallows Plush 10-Pack - 2.5 Inch Plush includes favourites Sharon the Shark Indie the Hermit Crab Bergit the Boba Cavaleri the Aplaca and Darcy the Dog
- Price
- £14.57
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 8mo ago

Squishmallows Original Micromallows Plush 5-Pack - Stingray Cow Panda Orange & Hippo 2.5-Inch Plush
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 338
- Age
- 8mo ago

Squishmallows Original Micromallows Plush 3-Pack - Avocado Yeti & Axolotl 2.5-Inch Plush
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
0%
- Squishmallows87%
- Micromallows4%
- Squishville4%
- Squish-a-longs3%
- Get Trend1%
Demand
Micromallows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Micromallows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- micromallows50K/yr
- micromallows squishmallows11K/yr
- squishmallow micromallows6K/yr
- squishmallow accessories5K/yr
- micro squishmallows4K/yr
Reviews and returns
What reviews say buyers love and hate about Micromallows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dusty box and dirty not sure why if there new
i was unanware until they arrived that these were used and not brand new
A little smaller than I thought they would be though
Love
Fantastic Gift
Made the kids happy as their Easter hunt prize
Come within a little box so looks lovely for a gift
good quality toys nice bright colours
Good quality
Lovely product
Cheaper than anywhere else
Good value
Great value
They was so cute it is gift for my daughter very soft
Super soft and have washed really well
As expected
Exactly what I wanted
Return
0.9% Return rate 63% Fixable by listing
A little smaller than I thought they would be though
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Micromallows questions
Answered from the same tracked data.









