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Michael Jackson Costume

Maybe

Search demand grew +212.3% this quarter. But shoppers spend only $42K a year here, so Michael Jackson Costume is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£42K/yr229K searches / yr
90-day growth
+212.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 28 sellers

Flapen Score

Michael Jackson Costume against its category

The dotted line is the Toys & Games average. Past it, Michael Jackson Costume is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Jackson Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Michael Jackson Costume 229K times last year and spent an estimated £42K. The top 5 brands take 65% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +212.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+212.3%
Conversion, latest week
1.0%
Market size, estimated
£42Ka year
Top search term
michael jackson costume185K searches a year

02 · Price

A sale here is worth £17.97.

Listings sell for £17.97 on average, from £3.23 to £38.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.97 that is £0 to £2K a year per listing.

Average price
£17.97inside the $15 to $100 sweet spot
Price range
£3.23–£38.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #1,027 within Dress-Up Accessories. It carries 68 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
21.7%
Average rank
#1,027in Dress-Up Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Michael Jackson Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

28

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

30%

  • Generic24%
  • Morph16%
  • I LOVE FANCY DRESS10%
  • HENBRANDT8%
  • Dazzroi7%
  • Smiffys5%

Demand

Michael Jackson Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 8.5× · 9 of 12 months tracked

Search terms

Top Michael Jackson Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michael jackson costume185K/yr
  • michael jackson outfit16K/yr
  • michael jackson costume adult17K/yr
  • mj costume8K/yr
  • micheal jackson costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Jackson Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%+1.78

Didn't fit very well

hats too small

just to small

Quality-Overall21%+0.32

The sunglasses was very bad quality

Bad quality

Very poor quality items

Value For Money15%−0.11

Not so cheap

Not worth the money at all

Rubbish and tacky total waste of money

Material Quality6%−0.20

Cheap quality and material

Very cheap material, and after 1 wash it started to thread and now after wearing it 4 times, for the total of about 5 hours, its got holes on the seams and everything

Wrinkles4%−0.12

Very misshapen fingers

Love

Quality-Overall35%+0.32

Good quality fancy dress

Great quality, stunning glove

Good quality

Value For Money25%−0.11

Excellent value

Great for price

Great value thank you

Advertised Vs Actual Product25%+2.27

met my expectations

was as seen on picture

Just what he needed

Gifting Purpose5%+0.52

5* Best present my nephew has received

Soft Feel3%

cheerful

Return

1.9% Return rate 68% Fixable by listing

Size-Overall62%██▆▅▅▆

Didn't fit very well

hats too small

just to small

Quality-Overall23%▁▁▆▇█▃

The sunglasses was very bad quality

Bad quality

Very poor quality items

Value For Money3%▁▁█▁▃▅

Not so cheap

Not worth the money at all

Rubbish and tacky total waste of money

Advertised Vs Actual Product3%▁▁▁▄█▄
Material Quality2%▁▁▁▁▂█

Cheap quality and material

Very cheap material, and after 1 wash it started to thread and now after wearing it 4 times, for the total of about 5 hours, its got holes on the seams and everything

FAQ

Common Michael Jackson Costume questions

Answered from the same tracked data.