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Michael Jackson Costume

Maybe

Search demand grew +212.3% this quarter. But shoppers spend an estimated $42K a year here, so Michael Jackson Costume is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£42K/yr229K searches / yr
90-day growth
+212.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 28 sellers

Flapen Score

Michael Jackson Costume against its category

The dotted line is the Toys & Games average. Past it, Michael Jackson Costume is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Jackson Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Michael Jackson Costume 229K times last year and spent an estimated £42K. The top 5 brands take 65% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +212.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+212.3%
Conversion, latest week
1.0%
Market size, estimated
£42Ka year
Top search term
michael jackson costume185K searches a year

02 · Price

A sale here is worth £17.97.

Listings sell for £17.97 on average, from £3.23 to £38.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.97 that is £0 to £2K a year per listing.

Average price
£17.97inside the $15 to $100 sweet spot
Price range
£3.23–£38.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #1,027 within Dress-Up Accessories. It carries 68 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
21.7%
Average rank
#1,027in Dress-Up Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
32

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Michael Jackson Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

28

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 84%

Open market

30%

  • Generic24%
  • Morph16%
  • I LOVE FANCY DRESS10%
  • HENBRANDT8%
  • Dazzroi7%
  • Smiffys5%

Demand

Michael Jackson Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 8.5× · 9 of 12 months tracked

Search terms

Top Michael Jackson Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • michael jackson costume185K/yr
  • michael jackson outfit16K/yr
  • michael jackson costume adult17K/yr
  • mj costume8K/yr
  • micheal jackson costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Jackson Costume

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Didn't fit very well”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Michael Jackson Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data