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Mexican Train Dominoes Game

Fail

Demand is soft, at -25.5% this quarter, so Mexican Train Dominoes Game is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£207K/yr100K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
78%top-5 click share · 8 brands · 30 sellers

Flapen Score

Mexican Train Dominoes Game against its category

The dotted line is the Toys & Games average. Past it, Mexican Train Dominoes Game is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Train Dominoes Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mexican Train Dominoes Game 100K times last year and spent an estimated £207K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
8.6%
Market size, estimated
£207Ka year
Peak month
December4.7× the quietest month
Top search term
mexican train dominoes game59K searches a year

02 · Price

A sale here is worth £23.98.

Listings sell for £23.98 on average, from £16.02 to £29.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.98 that is £6K to £12K a year per listing.

Average price
£23.98inside the $15 to $100 sweet spot
Price range
£16.02–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Games & Accessories. It carries 1,441 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#43in Games & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,441per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mexican Train Dominoes Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • Jaques of London39%
  • Queensell21%
  • Goliath18%
  • Engelhart11%
  • Gonoelec4%
  • Tactic3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mexican Train Dominoes Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Mexican Train Dominoes Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mexican train dominoes game59K/yr
  • mexican train dominoes16K/yr
  • mexican train15K/yr
  • mexican dominoes4K/yr
  • mexican train game6K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Train Dominoes Game

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Value For Money”
0.9%of orders come back
“Quite expensive”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mexican Train Dominoes Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data