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Mexican Train Dominoes Game

Fail

Demand is soft, at -25.5% this quarter, so Mexican Train Dominoes Game is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£207K/yr100K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
78%top-5 click share · 8 brands · 30 sellers

Flapen Score

Mexican Train Dominoes Game against its category

The dotted line is the Toys & Games average. Past it, Mexican Train Dominoes Game is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Train Dominoes Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mexican Train Dominoes Game 100K times last year and spent an estimated £207K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
8.6%
Market size, estimated
£207Ka year
Peak month
December4.7× the quietest month
Top search term
mexican train dominoes game59K searches a year

02 · Price

A sale here is worth £23.98.

Listings sell for £23.98 on average, from £16.02 to £29.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.98 that is £6K to £12K a year per listing.

Average price
£23.98inside the $15 to $100 sweet spot
Price range
£16.02–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Games & Accessories. It carries 1,441 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#43in Games & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,441per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mexican Train Dominoes Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Jaques of London39%
  • Queensell21%
  • Goliath18%
  • Engelhart11%
  • Gonoelec4%
  • Tactic3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mexican Train Dominoes Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Mexican Train Dominoes Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mexican train dominoes game59K/yr
  • mexican train dominoes16K/yr
  • mexican train15K/yr
  • mexican dominoes4K/yr
  • mexican train game6K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Train Dominoes Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%+0.27

Quite expensive

Slightly high price for a game

just a bit pricey

Defective Material/Parts14%−0.06

Product arrived damaged

Color8%−0.07

the printing of the colours is a bit mis aligned on a few dominoes

Dont order for the colours

The reality is the colours are darker

Material Quality7%+0.04

Its a shame that the trains are cheap plastic

Advertised Vs Actual Product5%−0.02

not the same as portrayed

Love

Fun/Entertainment Experience56%+3.82

Fun game

Fun and easy

Family friendly game

Quality-Overall18%+0.30

Excellent product

Good quality dominoes set

Good quality tiles

Value For Money6%+0.27

Good value for money

Reasonable price

Great value

Ease Of Use4%+0.20

so easy to understand

Easy to learn

easy to take away

Gifting Purpose4%+0.17

This was a gift

Great gift

Birthday gift

Return

0.9% Return rate 26% Fixable by listing

Defective Material/Parts21%▁█▁▆▅▅

Product arrived damaged

Size-Overall19%▁▇▁▁▇█

They are slightly different sizes

Weight Heavy19%▁▁█▁▆▄
Quality-Overall17%▁▁▅█▁▁

So pretty expensive given the quality

Quality isnt brilliant

Gifting Purpose5%▁▁▁▁▁█

FAQ

Common Mexican Train Dominoes Game questions

Answered from the same tracked data.