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Men in Black Costume

soft demand (-42.3% this quarter) — Men in Black Costume doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 33Growth 4Conversion 48Competition 25Returns 82Price range 31Avg price 45Brand share 23Review moat 97Quality gap 95
This niche Category average

Is Men in Black Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Men in Black Costume is a £159K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.

Men in Black Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.3% over the last 90 days and 3.8% of searches end in a purchase.

£159K

revenue / yr

Units sold / yr13K
Search volume / yr-42.3%365K
Conversion rate3.8%
Avg price£11.36

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 14
Top-5 product click share71%
Open market9%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)6· 0 succeeded
Avg rating4.0★
Avg reviews62

Top Men in Black Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • I LOVE FANCY DRESS36%
  • Glirop32%
  • FUIPVGI8%
  • Kyndara8%
  • Horolam7%
  • Beamely4%
  • Open — no brand owns it (2 brands, 5%)

Men in Black Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume365KCVR3.8%Products16Brands8Top 5 Brands91%OOS Rate19.1%Rating4.0★Reviews62Avg BSR#1,247
125K75KSpike '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Men in Black Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • men in black costume144K/yr
  • men in black costume accessories107K/yr
  • spy costume7K/yr
  • men in black costume women8K/yr
  • men in black accessories30K/yr
  • secret agent costume4K/yr
  • mib costume32K/yr
  • men in black costume kids6K/yr
  • mib accessories5K/yr
  • men in black costume accessories badge4K/yr

What reviews say buyers love and hate about Men in Black Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall67%

Quality items looking very real

Value For Money27%

Really good value

Fun/Entertainment Experience7%

Had great fun at a Halloween event

What buyers complain about

100% of reviews
Smell50%

When it came it was smelling the same as the kid one

Size-Overall50%

But it was so small I had to reorder one small adult size

Men in Black Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Quality-Overall
14%
3Material Quality
12%
4Defective Material/Parts
5%
5Thin
4%

Common Men in Black Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Men in Black Costume 43/100 on Amazon United Kingdom — Skip it. The niche generates £159K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -42.3% over the last 90 days.
Men in Black Costume buyers on Amazon United Kingdom complain most about Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.6%.