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Men in Black Costume

Fail

Demand is soft, at -42.3% this quarter, so Men in Black Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£159K/yr365K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 14 sellers

Flapen Score

Men in Black Costume against its category

The dotted line is the Toys & Games average. Past it, Men in Black Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Men in Black Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Men in Black Costume 365K times last year and spent an estimated £159K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
3.8%
Market size, estimated
£159Ka year
Top search term
men in black costume144K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £5.13 to £19.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.36 that is £3K to £6K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£5.13–£19.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #1,247 within Fancy Dress. It carries 62 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
63%
Out of stock, average day
19.1%
Average rank
#1,247in Fancy Dress
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Men in Black Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • I LOVE FANCY DRESS36%
  • Glirop32%
  • FUIPVGI8%
  • Kyndara8%
  • Horolam7%
  • Beamely4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Men in Black Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 35.3× · 9 of 12 months tracked

Search terms

Top Men in Black Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • men in black costume144K/yr
  • men in black costume accessories107K/yr
  • spy costume7K/yr
  • men in black costume women8K/yr
  • men in black accessories30K/yr
  • secret agent costume4K/yr
  • mib costume32K/yr
  • men in black costume kids6K/yr
  • mib accessories5K/yr
  • men in black costume accessories badge4K/yr

Reviews and returns

What reviews say buyers love and hate about Men in Black Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.38

When it came it was smelling the same as the kid one

It really smells gasoline

Size-Overall50%−0.38

But it was so small I had to reorder one small adult size

Love

Quality-Overall67%+3.84

Quality items looking very real

Very good quality

Very good quality and nice

Value For Money27%+0.88

Really good value

Items reasonably priced

Fun/Entertainment Experience7%+0.18

Had great fun at a Halloween event

Return

1.6% Return rate 56% Fixable by listing

Size-Overall51%▁▆▅█▃▆

But it was so small I had to reorder one small adult size

Quality-Overall14%▁▁▇▃▇█
Material Quality12%▁▁▁█▁▁
Defective Material/Parts5%▁▁▄▁█▅
Thin4%▁█▅▁▁▁

FAQ

Common Men in Black Costume questions

Answered from the same tracked data.