Memory Game
FailPrices span $2.47–$12.54, mostly outside the sweet spot, so Memory Game is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £49K/yr176K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 131 sellers
Flapen Score
Memory Game against its category
The dotted line is the Toys & Games average. Past it, Memory Game is stronger. Inside it, weaker.
Market
The Memory Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Memory Game 176K times last year and spent an estimated £49K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £49Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- memory game55K searches a year
02 · Price
A sale here is worth £6.14.
Listings sell for £6.14 on average, from £2.47 to £12.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.14 that is £614 to £2K a year per listing.
- Average price
- £6.14under the $15 to $100 sweet spot
- Price range
- £2.47–£12.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £614–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #85 within Games & Accessories. It carries 3,983 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 98%
- Out of stock, average day
- 3.4%
- Average rank
- #85in Games & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,983per listing
- Listings tracked
- 44
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Memory Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ravensburger Bluey Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls
- Price
- £3.97
- Rating
- 4.7/5
- Reviews
- 1,860
- Age
- 4y ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 6,767
- Age
- 9y ago

Ravensburger Super Mario Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 2,190
- Age
- 4y ago

Ravensburger The Gruffalo Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years Up
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 4,114
- Age
- 12y ago
Trending
estimated 90-day click momentum
Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up
- Price
- £5.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

House of Marbles Wildlife Pairs Card Game
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2y ago

Ravensburger Hello Kitty Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up
- Price
- £5.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

Ginger Fox Memory Card Game | Ideal for Group or Solo Play | Great Family Fun | Travel-Size Easy-To-Play | For Ages 8+
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Ravensburger Unicorn Academy Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
131
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 80%
Open market
15%
- Ravensburger67%
- Orchard Toys7%
- Hasbro Gaming3%
- RAM ONLINE3%
- Ginger Fox2%
- VingaHouse2%
- Open — no brand owns it (15 brands, 15%)
Demand
Memory Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Memory Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- memory game55K/yr
- memory games for kids ages 4-822K/yr
- memory games18K/yr
- memory games for kids 8-1210K/yr
- matching games7K/yr
- pairs game6K/yr
- matching game9K/yr
- memory card game8K/yr
- kids memory game9K/yr
- pairs card games for kids10K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Game
We read the reviews and the return reasons for every product selling here.
“I had expected them to be much larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









