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Memory Game

Fail

Prices span $2.47–$12.54, mostly outside the sweet spot, so Memory Game is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£49K/yr176K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
40%top-5 click share · 21 brands · 131 sellers

Flapen Score

Memory Game against its category

The dotted line is the Toys & Games average. Past it, Memory Game is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memory Game 176K times last year and spent an estimated £49K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
4.6%
Market size, estimated
£49Ka year
Peak month
December3.9× the quietest month
Top search term
memory game55K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.47 to £12.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.14 that is £614 to £2K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.47–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£614–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #85 within Games & Accessories. It carries 3,983 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
98%
Out of stock, average day
3.4%
Average rank
#85in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,983per listing
Listings tracked
44

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Memory Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

131

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 80%

Open market

15%

  • Ravensburger67%
  • Orchard Toys7%
  • Hasbro Gaming3%
  • RAM ONLINE3%
  • Ginger Fox2%
  • VingaHouse2%
  • Open — no brand owns it (15 brands, 15%)

Demand

Memory Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Memory Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • memory game55K/yr
  • memory games for kids ages 4-822K/yr
  • memory games18K/yr
  • memory games for kids 8-1210K/yr
  • matching games7K/yr
  • pairs game6K/yr
  • matching game9K/yr
  • memory card game8K/yr
  • kids memory game9K/yr
  • pairs card games for kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Game

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Size-Overall”
0.4%of orders come back
“I had expected them to be much larger”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Memory Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data