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Memory Game

Fail

Prices span $2.47–$12.54, mostly outside the sweet spot, so Memory Game is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£49K/yr176K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
40%top-5 click share · 21 brands · 131 sellers

Flapen Score

Memory Game against its category

The dotted line is the Toys & Games average. Past it, Memory Game is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memory Game 176K times last year and spent an estimated £49K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
4.6%
Market size, estimated
£49Ka year
Peak month
December3.9× the quietest month
Top search term
memory game55K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.47 to £12.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.14 that is £614 to £2K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.47–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£614–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #85 within Games & Accessories. It carries 3,983 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
98%
Out of stock, average day
3.4%
Average rank
#85in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,983per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Memory Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

131

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

15%

  • Ravensburger67%
  • Orchard Toys7%
  • Hasbro Gaming3%
  • RAM ONLINE3%
  • Ginger Fox2%
  • VingaHouse2%
  • Open — no brand owns it (15 brands, 15%)

Demand

Memory Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Memory Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory game55K/yr
  • memory games for kids ages 4-822K/yr
  • memory games18K/yr
  • memory games for kids 8-1210K/yr
  • matching games7K/yr
  • pairs game6K/yr
  • matching game9K/yr
  • memory card game8K/yr
  • kids memory game9K/yr
  • pairs card games for kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.05

I had expected them to be much larger

They are small

Small cards,

Quality-Overall8%−0.04

The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last

Not great quality

low quality

Strength5%+0.13

only the box is a bit weak

rather too easy to bend so not terribly sturdy or long lasting

The box is pretty weak though

Value For Money5%−0.01

WAY Overpriced

A little pricey

they seem a bit overpriced for what they are

Display-Overall4%+0.07

Nowadays screens take over so passed it on to a youngster whos mum had one too

Love

Fun/Entertainment Experience44%+3.39

Fun family game

Fun Game

Engaging game

Quality-Overall11%−0.04

Good quality cards

high quality cards

Excellent quality

Gifting Purpose5%+0.48

Good choice of gift for most children

Good fun and a great gift

Brilliant gift

Value For Money5%−0.01

Excellent price

Good value for money

Well worth the money

Educational-Overall4%+0.19

Good educational game

Fun and education

Excellent educational toy

Return

0.4% Return rate 31% Fixable by listing

Gifting Purpose25%▄▅█▇▅▄
Size-Overall25%█▅▄▃▆▆

I had expected them to be much larger

They are small

Small cards,

Quality-Overall9%█▄▃▁▃▂

The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last

Not great quality

low quality

Value For Money8%▁▃▂█▃▇

WAY Overpriced

A little pricey

they seem a bit overpriced for what they are

Product Condition5%▁▂▅▄█▁

FAQ

Common Memory Game questions

Answered from the same tracked data.