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Memory Game

prices mostly outside the sweet spot ($2.47–$12.54) — Memory Game doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 12Growth 14Conversion 55Competition 75Returns 98Price range 0Avg price 17Brand share 37Review moat 25Quality gap 24
This niche Category average

Is Memory Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Memory Game is a £49K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Memory Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 4.6% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr10K
Search volume / yr-21.9%176K
Conversion rate4.6%
Avg price£6.14

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers21 · 131
Top-5 product click share40%
Open market17%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement50%
New entrants (1y)6· 3 succeeded
Avg rating4.6★
Avg reviews3,983

Top Memory Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

131

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

15%

  • Ravensburger67%
  • Orchard Toys7%
  • Hasbro Gaming3%
  • RAM ONLINE3%
  • Ginger Fox2%
  • VingaHouse2%
  • Open — no brand owns it (15 brands, 15%)

Memory Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR4.6%Products44Brands21Top 5 Brands83%OOS Rate3.4%Rating4.6★Reviews3,983Avg BSR#85
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Memory Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • memory game55K/yr
  • memory games for kids ages 4-822K/yr
  • memory games18K/yr
  • memory games for kids 8-1210K/yr
  • matching games7K/yr
  • pairs game6K/yr
  • matching game9K/yr
  • memory card game8K/yr
  • kids memory game9K/yr
  • pairs card games for kids10K/yr

What reviews say buyers love and hate about Memory Game

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Fun/Entertainment Experience44%

Fun family game

Quality-Overall11%

Good quality cards

Gifting Purpose5%

Good choice of gift for most children

Value For Money5%

Excellent price

Educational-Overall4%

Good educational game

What buyers complain about

45% of reviews
Size-Overall11%

I had expected them to be much larger

Quality-Overall8%

The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last

Strength5%

only the box is a bit weak

Value For Money5%

WAY Overpriced

Display-Overall4%

Nowadays screens take over so passed it on to a youngster whos mum had one too

Memory Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
25%
2Size-Overall
25%
3Quality-Overall
9%
4Value For Money
8%
5Product Condition
5%

Common Memory Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Memory Game 39/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Memory Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.9× the quietest.