Is memory game profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (39/100).

How competitive is the memory game niche?

21 brands and 131 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in memory game?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.

When does demand for memory game peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the memory game niche?

Listings span £2.47–£12.54; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 3,983 reviews — the moat a new listing must climb.

memory game

Skip it

Prices mostly outside the sweet spot ($2.47–$12.54) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,983.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.14

avg listing price — sweet spot $15–$100

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 176K searches

Price range

Bad£2.47–£12.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, memory game is a £49K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

memory game market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 4.6%
Avg BSR: #85
Page quality: 0%
Prime: 98%
Sponsored: 50%
Out of stock: 3.4%
Avg brand age: 42 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

131

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

15%

Ravensburger67%
Orchard Toys7%
Hasbro Gaming3%
RAM ONLINE3%
Ginger Fox2%
VingaHouse2%
Open — no brand owns it (15 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top memory game search terms

memory game55K/yr -23.4%3.4% conv.
memory games for kids ages 4-822K/yr -19.0%5.6% conv.
memory games18K/yr -21.6%2.1% conv.
memory games for kids 8-1210K/yr -17.3%2.2% conv.
matching games7K/yr +5.1%1.8% conv.
pairs game6K/yr +18.7%3.8% conv.
matching game9K/yr +4.5%2.5% conv.
memory card game8K/yr -15.1%4.6% conv.
kids memory game9K/yr -28.9%4.3% conv.
pairs card games for kids10K/yr -43.8%5.4% conv.

All search terms

Top memory game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravensburger Bluey Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls

Ravensburger£3.974.7★1,860 rev

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players

Ravensburger£3.774.6★45 rev

Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up

Ravensburger£3.564.7★6,767 rev

Ravensburger Super Mario Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls

Ravensburger£4.404.7★2,190 rev

Ravensburger The Gruffalo Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years Up

Ravensburger£4.384.7★4,114 rev

Newest

by launch date

Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up

Ravensburger£5.070 rev

3mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games

RAM ONLINE£2.4724 rev

7mo ago

Ginger Fox Memory Card Game | Ideal for Group or Solo Play | Great Family Fun | Travel-Size Easy-To-Play | For Ages 8+

Ginger Fox£6.0610 rev

11mo ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players

Ravensburger£3.7745 rev

1y ago

Ravensburger Unicorn Academy Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players

Ravensburger£4.0820 rev

1y ago

What buyers say about memory game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“Fun family game”

Quality-Overall11%

“Good quality cards”

Gifting Purpose5%

“Good choice of gift for most children”

Value For Money5%

“Excellent price”

Educational-Overall4%

“Good educational game”

Ease Of Use4%

“Easy to learn”

Size-Overall3%

“good size tin for travel”

Color3%

“Bright colours”

Trivia Games2%

“Loved these played these with family adults good laugh so intense so much fun”

Durability2%

“They are highly durable”

What buyers complain about

Size-Overall11%

“I had expected them to be much larger”

Quality-Overall8%

“The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last”

Strength5%

“only the box is a bit weak”

Value For Money5%

“WAY Overpriced”

Display-Overall4%

“Nowadays screens take over so passed it on to a youngster whos mum had one too”

Material Quality4%

“Its plastic”

Thickness3%

“not very thick at all”

Durability3%

“the pieces are very easy to lose”

Design-Overall2%

“Overall, I don't think the graphic design of the cards is great”

Noise Level1%

“We get very loud”

Top return reasons

Gifting Purpose25%

Size-Overall25%

Quality-Overall9%

Value For Money8%

Product Condition5%

Defective Material/Parts5%

Compatibility-Overall5%

Functionality-Overall2%

Advertised Vs Actual Product2%

Touch/Button Controls2%

Common questions

Is memory game profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (39/100).
How competitive is the memory game niche?: 21 brands and 131 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in memory game?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.
When does demand for memory game peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the memory game niche?: Listings span £2.47–£12.54; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 3,983 reviews — the moat a new listing must climb.