Memory Game
FailPrices span $2.47–$12.54, mostly outside the sweet spot, so Memory Game is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £49K/yr176K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 131 sellers
Flapen Score
Memory Game against its category
The dotted line is the Toys & Games average. Past it, Memory Game is stronger. Inside it, weaker.
Market
The Memory Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Memory Game 176K times last year and spent an estimated £49K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £49Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- memory game55K searches a year
02 · Price
A sale here is worth £6.14.
Listings sell for £6.14 on average, from £2.47 to £12.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.14 that is £614 to £2K a year per listing.
- Average price
- £6.14under the $15 to $100 sweet spot
- Price range
- £2.47–£12.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £614–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #85 within Games & Accessories. It carries 3,983 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 98%
- Out of stock, average day
- 3.4%
- Average rank
- #85in Games & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,983per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Memory Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravensburger Bluey Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls
- Price
- £3.97
- Rating
- 4.7/5
- Reviews
- 1,860
- Age
- 4y ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 6,767
- Age
- 9y ago

Ravensburger Super Mario Mini Memory Game for Kids Age 3 Years and Up Matching Pairs Card Game with 48 Picture Cards Preschool Learning Toy Family Travel Game Educational Game for Boys & Girls
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 2,190
- Age
- 4y ago

Ravensburger The Gruffalo Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years Up
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 4,114
- Age
- 12y ago
Trending
90-day click momentum
Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up
- Price
- £5.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

House of Marbles Wildlife Pairs Card Game
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2y ago

Ravensburger Hello Kitty Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
Ravensburger Super Mario 2 Mini Memory Game - Matching Picture Snap Pairs Game For Kids Age 3 Years and Up
- Price
- £5.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

Ginger Fox Memory Card Game | Ideal for Group or Solo Play | Great Family Fun | Travel-Size Easy-To-Play | For Ages 8+
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago

Ravensburger Marvel Spidey & His Amazing Friends Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Ravensburger Unicorn Academy Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
131
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
15%
- Ravensburger67%
- Orchard Toys7%
- Hasbro Gaming3%
- RAM ONLINE3%
- Ginger Fox2%
- VingaHouse2%
- Open — no brand owns it (15 brands, 15%)
Demand
Memory Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Memory Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- memory game55K/yr
- memory games for kids ages 4-822K/yr
- memory games18K/yr
- memory games for kids 8-1210K/yr
- matching games7K/yr
- pairs game6K/yr
- matching game9K/yr
- memory card game8K/yr
- kids memory game9K/yr
- pairs card games for kids10K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I had expected them to be much larger
They are small
Small cards,
The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last
Not great quality
low quality
only the box is a bit weak
rather too easy to bend so not terribly sturdy or long lasting
The box is pretty weak though
WAY Overpriced
A little pricey
they seem a bit overpriced for what they are
Nowadays screens take over so passed it on to a youngster whos mum had one too
Love
Fun family game
Fun Game
Engaging game
Good quality cards
high quality cards
Excellent quality
Good choice of gift for most children
Good fun and a great gift
Brilliant gift
Excellent price
Good value for money
Well worth the money
Good educational game
Fun and education
Excellent educational toy
Return
0.4% Return rate 31% Fixable by listing
I had expected them to be much larger
They are small
Small cards,
The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last
Not great quality
low quality
WAY Overpriced
A little pricey
they seem a bit overpriced for what they are
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Game questions
Answered from the same tracked data.









