melissa and doug ice cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£28.73avg listing price — sweet spot $15–$100
Price range
Great£14.38–£55.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,966.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 69K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, melissa and doug ice cream is a £92K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
melissa and doug ice cream market data
- Units sold / yr
- 4K–5K
- avg 1,000–1,250/product
- Revenue / yr
- £115K–£144K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Melissa & Doug89%
- Melofaver11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top melissa and doug ice cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melissa & Doug Wooden Ice Cream Toy Shop | Role Play Set for Kids | Age 3+
Melissa & Doug£24.864.8★8,188 rev
Melofaver Wooden Ice Cream Play Set Ice Cream Toys Gifts for Kids Ages 3-5
Melofaver£19.764.5★79 rev
Melissa & Doug Wooden Cool Scoops Ice Creamer | Pretend Shop & Kitchen Role Play Toy for Kids | Age 3+ - FSC Certified
Melissa & Doug£55.924.8★564 rev
Melissa & Doug Scoop and Stack Ice Cream Cone Wooden Magnetic Pretend Play Food Set Preschool Toy Play Ice Cream Set Pretend Food Toy For Toddlers And Kids Ages 3+ - FSC Certified - FSC Certified
Melissa & Doug£14.384.8★7,036 rev
Newest
by launch dateMelofaver Wooden Ice Cream Play Set Ice Cream Toys Gifts for Kids Ages 3-5
Melofaver£19.7679 rev
Melissa & Doug Wooden Cool Scoops Ice Creamer | Pretend Shop & Kitchen Role Play Toy for Kids | Age 3+ - FSC Certified
Melissa & Doug£55.92564 rev
Melissa & Doug Wooden Ice Cream Toy Shop | Role Play Set for Kids | Age 3+
Melissa & Doug£24.868,188 rev
Melissa & Doug Scoop and Stack Ice Cream Cone Wooden Magnetic Pretend Play Food Set Preschool Toy Play Ice Cream Set Pretend Food Toy For Toddlers And Kids Ages 3+ - FSC Certified - FSC Certified
Melissa & Doug£14.387,036 rev
Trending
90-day click momentumMelissa & Doug Scoop and Stack Ice Cream Cone Wooden Magnetic Pretend Play Food Set Preschool Toy Play Ice Cream Set Pretend Food Toy For Toddlers And Kids Ages 3+ - FSC Certified - FSC Certified
Melissa & Doug£14.384.8★
Melissa & Doug Wooden Cool Scoops Ice Creamer | Pretend Shop & Kitchen Role Play Toy for Kids | Age 3+ - FSC Certified
Melissa & Doug£55.924.8★
Melofaver Wooden Ice Cream Play Set Ice Cream Toys Gifts for Kids Ages 3-5
Melofaver£19.764.5★
Melissa & Doug Wooden Ice Cream Toy Shop | Role Play Set for Kids | Age 3+
Melissa & Doug£24.864.8★
What buyers say about melissa and doug ice cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“This set is top quality with a counter of a beautifully crafted variety of ice creams plus extras & serving scoop”
“Perfect gift”
“which makes it great for imaginative play”
“Really good price for a perfect Christmas present ahead of time”
“as described”
“The pieces feel well made and durable, which is important for toddler toys”
“It's very sturdy”
“They are easy for little hands to hold and stack”
“easy to use”
What buyers complain about
“Itsa lorie expensive”
“The scoops of ice cream are giant plastic pieces that dont feel high quality or heavy”
“Everything feels flimsy and cheap, like something off of a cheap drop shipping website”
“Very big to store”
“Its big”
“which gets wrinkled”
“I think it would have been better if it was made from a more durable material”
“worn quite easily”
Top return reasons
Common questions
- Is melissa and doug ice cream profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 4 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the melissa and doug ice cream niche?
- 2 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in melissa and doug ice cream?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 1.4%.
- When does demand for melissa and doug ice cream peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the melissa and doug ice cream niche?
- Listings span £14.38–£55.92; the average listing price is £28.73 (sweet spot $15–$100). The average incumbent carries 3,967 reviews — the moat a new listing must climb.