Skip to content

Melissa and Doug Dentist Kit

Fail

Shoppers spend only $1K a year here, so Melissa and Doug Dentist Kit is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£1K/yr3K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 23 sellers

Flapen Score

Melissa and Doug Dentist Kit against its category

The dotted line is the Toys & Games average. Past it, Melissa and Doug Dentist Kit is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melissa and Doug Dentist Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melissa and Doug Dentist Kit 3K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
3.2%
Market size, estimated
£1Ka year
Peak month
November10.6× the quietest month
Top search term
melissa and doug dentist2K searches a year

02 · Price

A sale here is worth £15.27.

Listings sell for £15.27 on average, from £14.27 to £15.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 100 to 250 of them. At £15.27 that is £2K to £4K a year per listing.

Average price
£15.27inside the $15 to $100 sweet spot
Price range
£14.27–£15.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Doctor Playsets. It carries 4,477 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Doctor Playsets
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,477per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£276£551£827£1K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Melissa & Doug75%
  • Trulloyoo17%
  • Lehoo Castle8%

Demand

Melissa and Doug Dentist Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.6×

Reviews and returns

What reviews say buyers love and hate about Melissa and Doug Dentist Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality100%−0.15

String is jammed

the strings jammed already meaning the only electrical item has now broken

Love

Value For Money28%+1.70

Fair price

Great value for money

Excellent for the prices

Fun/Entertainment Experience18%+1.02

it has kept the children interested for a long period of time

Great fun

Great toy and my daughter loves playing with this

Quality-Overall17%+0.90

Great quality

The quality is good

The quality is fantastic

Gifting Purpose11%−0.06

Would make a lovely gift

Birthday present

Material Quality9%+0.46

Amazing my 9 year old loved it very high quality material

Return

0.9% Return rate 14% Fixable by listing

Defective Material/Parts36%▁██▄▁▁
Value For Money14%▁▁▁▁█▁
Quality-Overall14%▁▁▁▅▁█
Advertised Vs Actual Product14%▁▁▁█▁▁
Scratch Resistance7%█▁▁▁▁▁

FAQ

Common Melissa and Doug Dentist Kit questions

Answered from the same tracked data.