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Megatron

Fail

The top 5 brands take 100% of clicks, so Megatron is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£24K/yr91K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
59%top-5 click share · 4 brands · 91 sellers

Flapen Score

Megatron against its category

The dotted line is the Toys & Games average. Past it, Megatron is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Megatron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Megatron 91K times last year and spent an estimated £24K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
1.0%
Market size, estimated
£24Ka year
Peak month
December3.1× the quietest month
Top search term
megatron32K searches a year

02 · Price

A sale here is worth £25.55.

Listings sell for £25.55 on average, from £5.51 to £82.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £25.55 that is £0 to £3K a year per listing.

Average price
£25.55inside the $15 to $100 sweet spot
Price range
£5.51–£82.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,751 within Play Figures. It carries 562 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
1.9%
Average rank
#1,751in Play Figures
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
562per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Megatron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Transformers51%
  • YOLOPARK40%
  • BLOKEES7%
  • Hasbro3%

Demand

Megatron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Megatron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • megatron32K/yr
  • megatron transformer toy24K/yr
  • transformers megatron20K/yr
  • transformers toys megatron5K/yr
  • transformers studio series megatron6K/yr
  • transformers one megatron2K/yr
  • megatron transformers2K/yr

Reviews and returns

What reviews say buyers love and hate about Megatron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.47

Quite small

Tiny

Smaller than I was expecting

Quality-Overall25%+0.76

one day returned with one leg missing good quality

Poor quality

Bad quality, bad transformation

Value For Money15%−0.01

Expensive

Price wise, I think they are asking too much

Natural Resource Wastage5%−0.07

Waste of plastic and money

Durability5%−0.03

Both destroyed in few days unfortunately

Love

Quality-Overall27%+0.76

Very good quality

Build quality is okay for the price

Amazing, the detail is insane and the quality is amazing

Fun/Entertainment Experience18%+1.52

This is a really fun toy

Definitely great fun for older kids

Great toy

Value For Money7%−0.01

Fantastic little Megatron model at a great budget price

Product Condition7%+0.76

Looks good box appears brand new

Assembly/Installation7%+0.76

Sick model easy to assemble

Return

1.6% Return rate 66% Fixable by listing

Size-Overall59%▁▅▇▅▇█

Quite small

Tiny

Smaller than I was expecting

Defective Material/Parts7%▁▁██▁▁
Advertised Vs Actual Product7%▁▁▃▁█▁
Gifting Purpose7%▁▁▁█▅▇
Quality-Overall7%▁█▁▆▁▁

one day returned with one leg missing good quality

Poor quality

Bad quality, bad transformation

FAQ

Common Megatron questions

Answered from the same tracked data.