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Mega Bloks

Fail

The top 5 brands take 100% of clicks, so Mega Bloks is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£218K/yr285K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
69%top-5 click share · 2 brands · 84 sellers

Flapen Score

Mega Bloks against its category

The dotted line is the Toys & Games average. Past it, Mega Bloks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mega Bloks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mega Bloks 285K times last year and spent an estimated £218K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
5.1%
Market size, estimated
£218Ka year
Top search term
mega bloks181K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.39 to £40.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £14.90 that is £11K to £15K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.39–£40.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #706 within Baby & Toddler Toys. It carries 17,060 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#706in Baby & Toddler Toys
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,060per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mega Bloks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Mega Bloks94%
  • Mega Brands6%
  • Open — no brand owns it (0%)

Demand

Mega Bloks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Mega Bloks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mega bloks181K/yr
  • mega blocks42K/yr
  • mega blocks for 1+ year old16K/yr
  • mega blocks for 1 year old17K/yr
  • megablocks11K/yr
  • megabloks3K/yr
  • mega bloks car3K/yr
  • mega bloks train6K/yr
  • mega blocks for 2+ year old4K/yr

Reviews and returns

What reviews say buyers love and hate about Mega Bloks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality13%−0.02

Only one of them has been printed correctly

Advertised Vs Actual Product13%−0.02

Deceptive

Strength8%+0.29

although the bag could be a bit sturdier

its not really sturdy

Size-Overall8%−0.03

was quite bigger than I thought

Bigger than I thought, am impressed

Love

Fun/Entertainment Experience27%+1.44

Great toy

very enjoyable and entertaining

Hours of entertainment

Quality-Overall16%+1.17

Amazing quality

Excellent product

Good products

Value For Money11%−0.02

Great value for money

Great value

Good value

Size-Overall7%−0.03

Good size

not overly large nor too tiny

Sizeable

Color6%+0.45

Bold and beautiful

they are lovely bright colours

Colours are very nice

Return

0.7% Return rate 39% Fixable by listing

Size-Overall23%█▁▄▂▂▃

was quite bigger than I thought

Bigger than I thought, am impressed

Quality-Overall19%▁▄▃▁█▃
Gifting Purpose9%▁▆█▁▄▁
Value For Money9%▁█▇▁▅▁
Defective Material/Parts8%▁▅▂█▅▄

FAQ

Common Mega Bloks questions

Answered from the same tracked data.