mega bloks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£6.39–£40.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£218K£218K/yr · 285K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad17,060.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mega bloks is a £218K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mega bloks market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £186K–£224K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #706
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Mega Bloks94%
- Mega Brands6%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 40 weeks — -21.4% search growth over the last 90 days.Top mega bloks search terms
- mega bloks181K/yr
- mega blocks42K/yr
- mega blocks for 1+ year old16K/yr
- mega blocks for 1 year old17K/yr
- megablocks11K/yr
- megabloks3K/yr
- mega bloks car3K/yr
- mega bloks train6K/yr
- mega blocks for 2+ year old4K/yr
Top mega bloks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
Mega Bloks£6.484.8★63,880 rev
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
Mega Bloks£11.194.8★84,025 rev
MEGA BLOKS First Builders Bigger Building Bag Toddler Blocks Toy
Mega Bloks£16.694.7★1,159 rev
MEGA BLOKS First Builders ABC Learning Train Toddler Blocks Toy
Mega Bloks£6.614.7★6,088 rev
MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
Mega Bloks£9.194.8★194 rev
Newest
by launch date
MEGA BLOKS First Builders Build & Count Bus Toddler Blocks Toy
Mega Bloks£8.79194 rev
MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
Mega Bloks£9.19194 rev
MEGA BLOKS First Builders Toddler Building Toy Block Scooping Pull Wagon with 20 Pieces and Built-In Storage Picks Up Blocks Red Kids Ages 1+ JFR30
Mega Brands£17.24145 rev
MEGA BLOKS Fisher-Price Toddler Building Toy Animal Blocks with 250 Pieces and Reusable Storage Bag Kids Ages 1+ Years JCF93
Mega Bloks£40.5224 rev
Mega Bloks First Builders Build n Learn Table - Amazon Exclusive
Mega Bloks£19.506,745 rev
Trending
90-day click momentum
MEGA BLOKS First Builders Toddler Blocks Toys Set Deluxe Building Bag with 150 Pieces and Storage Creative Open-Ended Play Blue Ages 1+ Years CNM43
Mega Bloks£20.744.7★
Mega Bloks First Builders Build n Learn Table - Amazon Exclusive
Mega Bloks£19.504.7★
MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
Mega Bloks£9.194.8★
MEGA BLOKS First Builders Build & Count Bus Toddler Blocks Toy
Mega Bloks£8.794.8★
MEGA BLOKS Fisher-Price Toddler Building Toy Animal Blocks with 250 Pieces and Reusable Storage Bag Kids Ages 1+ Years JCF93
Mega Bloks£40.524.8★
What buyers say about mega bloks
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“Amazing quality”
“Great value for money”
“Good size”
“Bold and beautiful”
“sturdy”
“Very happy and would recommend as a gift or for your own kids”
“my toddler havs loved building creatively with them”
“Very good for kids”
“Great for storing them”
What buyers complain about
“Only one of them has been printed correctly”
“Deceptive”
“although the bag could be a bit sturdier”
“was quite bigger than I thought”
Top return reasons
Common questions
- Is mega bloks profitable to sell on Amazon United Kingdom?
- The niche generates £218K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the mega bloks niche?
- 2 brands and 84 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mega bloks?
- Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product, Strength. The return rate is 0.7%.
- What does it cost to enter the mega bloks niche?
- Listings span £6.39–£40.52; the average listing price is £14.90 (sweet spot $15–$100). The average incumbent carries 17,060 reviews — the moat a new listing must climb.