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Mega Bloks

Fail

The top 5 brands take 100% of clicks, so Mega Bloks is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£218K/yr285K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
69%top-5 click share · 2 brands · 84 sellers

Flapen Score

Mega Bloks against its category

The dotted line is the Toys & Games average. Past it, Mega Bloks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mega Bloks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mega Bloks 285K times last year and spent an estimated £218K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
5.1%
Market size, estimated
£218Ka year
Top search term
mega bloks181K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.39 to £40.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £14.90 that is £11K to £15K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.39–£40.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #706 within Baby & Toddler Toys. It carries 17,060 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#706in Baby & Toddler Toys
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,060per listing
Listings tracked
15

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mega Bloks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Mega Bloks94%
  • Mega Brands6%
  • Open — no brand owns it (0%)

Demand

Mega Bloks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Mega Bloks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mega bloks181K/yr
  • mega blocks42K/yr
  • mega blocks for 1+ year old16K/yr
  • mega blocks for 1 year old17K/yr
  • megablocks11K/yr
  • megabloks3K/yr
  • mega bloks car3K/yr
  • mega bloks train6K/yr
  • mega blocks for 2+ year old4K/yr

Reviews and returns

What reviews say buyers love and hate about Mega Bloks

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Print Quality”
0.7%of orders come back
“Only one of them has been printed correctly”
A buyer, on “Print Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mega Bloks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data