Mega Bloks
FailThe top 5 brands take 100% of clicks, so Mega Bloks is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £218K/yr285K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 69%top-5 click share · 2 brands · 84 sellers
Flapen Score
Mega Bloks against its category
The dotted line is the Toys & Games average. Past it, Mega Bloks is stronger. Inside it, weaker.
Market
The Mega Bloks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mega Bloks 285K times last year and spent an estimated £218K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £218Ka year
- Top search term
- mega bloks181K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £6.39 to £40.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £14.90 that is £11K to £15K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £6.39–£40.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #706 within Baby & Toddler Toys. It carries 17,060 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #706in Baby & Toddler Toys
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,060per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mega Bloks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 84,025
- Age
- 13y ago

MEGA BLOKS First Builders Bigger Building Bag Toddler Blocks Toy
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 1,159
- Age
- 4y ago

MEGA BLOKS First Builders ABC Learning Train Toddler Blocks Toy
- Price
- £6.61
- Rating
- 4.7/5
- Reviews
- 6,088
- Age
- 9y ago

MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
- Price
- £9.19
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 9mo ago
Trending
90-day click momentum
MEGA BLOKS First Builders Toddler Blocks Toys Set Deluxe Building Bag with 150 Pieces and Storage Creative Open-Ended Play Blue Ages 1+ Years CNM43
- Price
- £20.74
- Rating
- 4.7/5
- Reviews
- 8,670
- Age
- 11y ago

Mega Bloks First Builders Build n Learn Table - Amazon Exclusive
- Price
- £19.50
- Rating
- 4.7/5
- Reviews
- 6,745
- Age
- 1y ago

MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
- Price
- £9.19
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 9mo ago

MEGA BLOKS First Builders Build & Count Bus Toddler Blocks Toy
- Price
- £8.79
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago

MEGA BLOKS Fisher-Price Toddler Building Toy Animal Blocks with 250 Pieces and Reusable Storage Bag Kids Ages 1+ Years JCF93
- Price
- £40.52
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago
Newest
by launch date
MEGA BLOKS First Builders Build & Count Bus Toddler Blocks Toy
- Price
- £8.79
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago

MEGA BLOKS First Builders Build & Match Animal Tractor Toddler Blocks Toy
- Price
- £9.19
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 9mo ago

MEGA BLOKS First Builders Toddler Building Toy Block Scooping Pull Wagon with 20 Pieces and Built-In Storage Picks Up Blocks Red Kids Ages 1+ JFR30
- Price
- £17.24
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 10mo ago

MEGA BLOKS Fisher-Price Toddler Building Toy Animal Blocks with 250 Pieces and Reusable Storage Bag Kids Ages 1+ Years JCF93
- Price
- £40.52
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago

Mega Bloks First Builders Build n Learn Table - Amazon Exclusive
- Price
- £19.50
- Rating
- 4.7/5
- Reviews
- 6,745
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Mega Bloks94%
- Mega Brands6%
- Open — no brand owns it (0%)
Demand
Mega Bloks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked
Search terms
Top Mega Bloks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mega bloks181K/yr
- mega blocks42K/yr
- mega blocks for 1+ year old16K/yr
- mega blocks for 1 year old17K/yr
- megablocks11K/yr
- megabloks3K/yr
- mega bloks car3K/yr
- mega bloks train6K/yr
- mega blocks for 2+ year old4K/yr
Reviews and returns
What reviews say buyers love and hate about Mega Bloks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Only one of them has been printed correctly
Deceptive
although the bag could be a bit sturdier
its not really sturdy
was quite bigger than I thought
Bigger than I thought, am impressed
Love
Great toy
very enjoyable and entertaining
Hours of entertainment
Amazing quality
Excellent product
Good products
Great value for money
Great value
Good value
Good size
not overly large nor too tiny
Sizeable
Bold and beautiful
they are lovely bright colours
Colours are very nice
Return
0.7% Return rate 39% Fixable by listing
was quite bigger than I thought
Bigger than I thought, am impressed
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mega Bloks questions
Answered from the same tracked data.









