Maui Hook
FailShoppers spend only $19K a year here, so Maui Hook is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £19K/yr19K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 90%top-5 click share · 8 brands · 26 sellers
Flapen Score
Maui Hook against its category
The dotted line is the Toys & Games average. Past it, Maui Hook is stronger. Inside it, weaker.
Market
The Maui Hook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maui Hook 19K times last year and spent an estimated £19K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £19Ka year
- Peak month
- November3.2× the quietest month
- Top search term
- maui hook12K searches a year
02 · Price
A sale here is worth £13.69.
Listings sell for £13.69 on average, from £8.78 to £23.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £13.69 that is £1K to £3K a year per listing.
- Average price
- £13.69under the $15 to $100 sweet spot
- Price range
- £8.78–£23.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,154 within Baby & Toddler Toys. It carries 215 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 67%
- Out of stock, average day
- 16.7%
- Average rank
- #2,154in Baby & Toddler Toys
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 215per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Maui Hook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Moana 2 Mauis Magical Fishhook
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 978
- Age
- 1y ago

AUYAO Maui Hook Magical Fish Hook Ocean Adventure Theme Halloween Toys
- Price
- £9.51
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 8mo ago

Felcia Halloween Family Mens Kid Maui Cosplay Tattoo Costume T-Shirt + Pants With Leaves Skirt Adult Cosplay Costume
- Price
- £15.07
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4y ago

Felcia Halloween Family Mens Kid Maui Cosplay Tattoo Costume T-Shirt + Pants With Leaves Skirt Adult Cosplay Costume
- Price
- £15.61
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4y ago

BZS Luminous Mackerel Feathers Sea Fishing Rigs (Fluro Flash 5 Packs)
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 6y ago
Trending
90-day click momentum
Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- £23.62
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1mo ago

Saltwater Large Giant Shark and Alligator Fishing Hooks Stainless Steel Big Game J Fishing Hooks Extra Strong Sharp Giant Fish Hooks for Tuna Swordfish Catfish Size 5/0-20/0
- Price
- £13.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Felcia Halloween Family Mens Kid Maui Cosplay Tattoo Costume T-Shirt + Pants With Leaves Skirt Adult Cosplay Costume
- Price
- £15.07
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4y ago

BZS Luminous Mackerel Feathers Sea Fishing Rigs (Fluro Flash 5 Packs)
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 6y ago

Felcia Halloween Family Mens Kid Maui Cosplay Tattoo Costume T-Shirt + Pants With Leaves Skirt Adult Cosplay Costume
- Price
- £15.61
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4y ago
Newest
by launch date
Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- £23.62
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1mo ago

AUYAO Maui Hook Magical Fish Hook Ocean Adventure Theme Halloween Toys
- Price
- £9.51
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 8mo ago

Saltwater Large Giant Shark and Alligator Fishing Hooks Stainless Steel Big Game J Fishing Hooks Extra Strong Sharp Giant Fish Hooks for Tuna Swordfish Catfish Size 5/0-20/0
- Price
- £13.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

AYYOHON Maui Hook Ocean Adventure Maui Weapon Cosplay Maui Fish Hook Ocean Theme Costume Halloween Cosplay Prop
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

Disney Moana 2 Mauis Magical Fishhook
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 978
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
4%
- Jakks Pacific40%
- Felcia27%
- AUYAO18%
- BZS5%
- Disney3%
- Mattel2%
- Open — no brand owns it (2 brands, 4%)
Demand
Maui Hook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Maui Hook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maui hook12K/yr
- maui fish hook2K/yr
- maui hook toy2K/yr
- moana hook2K/yr
- maui fish hook toy559/yr
Reviews and returns
What reviews say buyers love and hate about Maui Hook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lot larger than expected
was surprised how big
broke in 2 days as flimsy at the join
Flimsy
Love
Great gift for young fans
Lovely gift for my son
Cool toy
Great toy
Good quality item
It is a good size
Perfect with the sound effects
Return
1.6% Return rate 15% Fixable by listing
Lot larger than expected
was surprised how big
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maui Hook questions
Answered from the same tracked data.









