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Maui Hook

Fail

Shoppers spend only $19K a year here, so Maui Hook is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£19K/yr19K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
90%top-5 click share · 8 brands · 26 sellers

Flapen Score

Maui Hook against its category

The dotted line is the Toys & Games average. Past it, Maui Hook is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maui Hook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maui Hook 19K times last year and spent an estimated £19K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
7.2%
Market size, estimated
£19Ka year
Peak month
November3.2× the quietest month
Top search term
maui hook12K searches a year

02 · Price

A sale here is worth £13.69.

Listings sell for £13.69 on average, from £8.78 to £23.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £13.69 that is £1K to £3K a year per listing.

Average price
£13.69under the $15 to $100 sweet spot
Price range
£8.78–£23.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,154 within Baby & Toddler Toys. It carries 215 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
67%
Out of stock, average day
16.7%
Average rank
#2,154in Baby & Toddler Toys
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maui Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

4%

  • Jakks Pacific40%
  • Felcia27%
  • AUYAO18%
  • BZS5%
  • Disney3%
  • Mattel2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Maui Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Maui Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maui hook12K/yr
  • maui fish hook2K/yr
  • maui hook toy2K/yr
  • moana hook2K/yr
  • maui fish hook toy559/yr

Reviews and returns

What reviews say buyers love and hate about Maui Hook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.20

Lot larger than expected

was surprised how big

Durability17%−0.15

broke in 2 days as flimsy at the join

Strength17%−0.15

Flimsy

Love

Gifting Purpose20%+1.50

Great gift for young fans

Lovely gift for my son

Fun/Entertainment Experience17%−0.10

Cool toy

Great toy

Quality-Overall10%+0.67

Good quality item

Size-Overall10%+1.20

It is a good size

Audio Quality10%+0.67

Perfect with the sound effects

Return

1.6% Return rate 15% Fixable by listing

Defective Material/Parts29%▁▁▅▁▁█
Size-Overall14%▁▁▁▁█▁

Lot larger than expected

was surprised how big

Battery Inclusion11%█▁▆▁▁▁
Touch/Button Controls7%▁▁▁▁█▁
Gifting Purpose7%▁▁▁▁▁█

FAQ

Common Maui Hook questions

Answered from the same tracked data.