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Mattel Brick Shop

Fail

The top 5 brands take 100% of clicks, so Mattel Brick Shop is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£198K/yr214K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
57%top-5 click share · 5 brands · 135 sellers

Flapen Score

Mattel Brick Shop against its category

The dotted line is the Toys & Games average. Past it, Mattel Brick Shop is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattel Brick Shop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattel Brick Shop 214K times last year and spent an estimated £198K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.2%
Market size, estimated
£198Ka year
Top search term
mattel brick shop97K searches a year

02 · Price

A sale here is worth £28.44.

Listings sell for £28.44 on average, from £9.34 to £78.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £28.44 that is £3K to £7K a year per listing.

Average price
£28.44inside the $15 to $100 sweet spot
Price range
£9.34–£78.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #897 within Building & Construction Toys. It carries 990 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
74%
Out of stock, average day
8.1%
Average rank
#897in Building & Construction Toys
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mattel Brick Shop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Mattel93%
  • Mega Bloks3%
  • Mega Brands3%
  • Mould King1%
  • LEGO1%

Demand

Mattel Brick Shop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Mattel Brick Shop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattel brick shop97K/yr
  • hot wheels lego33K/yr
  • mattel brick shop hot wheels22K/yr
  • hot wheels brick shop20K/yr
  • lego hot wheels14K/yr
  • hotwheels lego10K/yr
  • hotwheels brick shop5K/yr
  • brick shop5K/yr
  • hot wheels building set7K/yr
  • brick shop mattel2K/yr

Reviews and returns

What reviews say buyers love and hate about Mattel Brick Shop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%−0.05

dont expect a quick or effortless build

However, it wasnt the easiest to build

Also the bricks dont go together as easy as lego

Functionality-Overall11%−0.05

Doesn't work

Half of the mat doesn't work

Size-Overall10%+0.29

Larger than I thought

Bigger than i was expecting

Nice set, a bit bigger than expected,

Strength6%−0.01

its a little bit on the flimsy side

very solid. completely disagree with one of the reviews that said it was fragile.

Durability4%−0.02

falls apart way too easily

Love

Design-Overall23%−0.02

Well made

Great to build and looks fantastic

Great looking kit

Quality-Overall20%+1.67

Good quality

Very good build quality

still feels like proper LEGO quality

Value For Money12%+0.89

worth the money

Excellent value

Good for the price

Fun/Entertainment Experience12%+0.63

Lots of fun

fun to build

Great toy

Gifting Purpose8%+0.54

Gift

Great gift

Excellent gift idea

Return

0.8% Return rate 11% Fixable by listing

Gifting Purpose43%█▄▆▁▁▃
Defective Material/Parts16%▁▄▂▁█▃
Product Condition12%▁▂▁█▅▁
Size-Overall10%▁▁▁▁▁█

Larger than I thought

Bigger than i was expecting

Nice set, a bit bigger than expected,

Design-Overall3%▁▁█▁▁▁

The back of the car is poorly engineered

FAQ

Common Mattel Brick Shop questions

Answered from the same tracked data.