Mattel Brick Shop
FailThe top 5 brands take 100% of clicks, so Mattel Brick Shop is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £198K/yr214K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 135 sellers
Flapen Score
Mattel Brick Shop against its category
The dotted line is the Toys & Games average. Past it, Mattel Brick Shop is stronger. Inside it, weaker.
Market
The Mattel Brick Shop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mattel Brick Shop 214K times last year and spent an estimated £198K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £198Ka year
- Top search term
- mattel brick shop97K searches a year
02 · Price
A sale here is worth £28.44.
Listings sell for £28.44 on average, from £9.34 to £78.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £28.44 that is £3K to £7K a year per listing.
- Average price
- £28.44inside the $15 to $100 sweet spot
- Price range
- £9.34–£78.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #897 within Building & Construction Toys. It carries 990 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 74%
- Out of stock, average day
- 8.1%
- Average rank
- #897in Building & Construction Toys
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 990per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Mattel Brick Shop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL Building Toy Kit
- Price
- £78.37
- Rating
- 4.7/5
- Reviews
- 906
- Age
- 1y ago

Mattel Brick Shop Hot Wheels 84 Audi Sport Quattro Building Toy Kit
- Price
- £37.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

Mattel Brick Shop Hot Wheels Custom 90 Honda Civic EF Building Toy Kit
- Price
- £19.16
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 6mo ago

Mattel Brick Shop Hot Wheels Custom 62 Chevy Pickup Building Toy Kit
- Price
- £33.52
- Rating
- 4.7/5
- Reviews
- 1,709
- Age
- 1y ago

Mattel Brick Shop Hot Wheels Speed Series Custom 68 Camaro Building Toy Kit
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 1,929
- Age
- 1y ago
Trending
90-day click momentum
Mattel Brick Shop Hot Wheels 84 Audi Sport Quattro Building Toy Kit
- Price
- £37.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

Mattel Brick Shop Masters of the Universe Battle of Castle Grayskull
- Price
- £45.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mattel Brick Shop Hot Wheels 94 Toyota Supra MKIV Building Toy Kit
- Price
- £39.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago

MEGA Hot Wheels Race Car Building Toys Set Bone Shaker with 334 Pieces and Metal Die-Cast Model Collector Replica Black and Chrome Kids & Adults HRY17
- Price
- £16.14
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 7mo ago

Mattel Brick Shop Hot Wheels Custom 90 Honda Civic EF Building Toy Kit
- Price
- £19.16
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 6mo ago
Newest
by launch date
Mattel Brick Shop Hot Wheels 94 Toyota Supra MKIV Building Toy Kit
- Price
- £39.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago

Mattel Brick Shop Hot Wheels 84 Audi Sport Quattro Building Toy Kit
- Price
- £37.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

Mattel Brick Shop Masters of the Universe Battle of Castle Grayskull
- Price
- £45.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mattel Brick Shop Hot Wheels Custom 90 Honda Civic EF Building Toy Kit
- Price
- £19.16
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 6mo ago

Mattel Brick Shop Hot Wheels Elite Series 15 Audi R8 LMS Building Set
- Price
- £36.70
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Mattel93%
- Mega Bloks3%
- Mega Brands3%
- Mould King1%
- LEGO1%
Demand
Mattel Brick Shop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Search terms
Top Mattel Brick Shop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattel brick shop97K/yr
- hot wheels lego33K/yr
- mattel brick shop hot wheels22K/yr
- hot wheels brick shop20K/yr
- lego hot wheels14K/yr
- hotwheels lego10K/yr
- hotwheels brick shop5K/yr
- brick shop5K/yr
- hot wheels building set7K/yr
- brick shop mattel2K/yr
Reviews and returns
What reviews say buyers love and hate about Mattel Brick Shop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dont expect a quick or effortless build
However, it wasnt the easiest to build
Also the bricks dont go together as easy as lego
Doesn't work
Half of the mat doesn't work
Larger than I thought
Bigger than i was expecting
Nice set, a bit bigger than expected,
its a little bit on the flimsy side
very solid. completely disagree with one of the reviews that said it was fragile.
falls apart way too easily
Love
Well made
Great to build and looks fantastic
Great looking kit
Good quality
Very good build quality
still feels like proper LEGO quality
worth the money
Excellent value
Good for the price
Lots of fun
fun to build
Great toy
Gift
Great gift
Excellent gift idea
Return
0.8% Return rate 11% Fixable by listing
Larger than I thought
Bigger than i was expecting
Nice set, a bit bigger than expected,
The back of the car is poorly engineered
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattel Brick Shop questions
Answered from the same tracked data.









