Matilda Costume

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-96.5%

Conversion, latest week

0.6%

Market size, estimated

£38Ka year

Peak month

March97.1× the quietest month

Top search term

matilda costume144K searches a year

Listings sell for £20.35 on average, from £4.43 to £42.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.35 that is £0 to £2K a year per listing.

Average price

£20.35inside the $15 to $100 sweet spot

Price range

£4.43–£42.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #2,559 within Fancy Dress. It carries 130 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

82%

Out of stock, average day

16.1%

Average rank

#2,559in Fancy Dress

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

130per listing

Listings tracked

34

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months