Matilda Costume
soft demand (-96.5% this quarter) — Matilda Costume doesn't clear our bar today.
Flapen Score
Is Matilda Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Matilda Costume is a £38K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.
Matilda Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -96.5% over the last 90 days and 0.6% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 34 products
Top Matilda Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Koongso Girls Book Character Costume School Uniform Outfits - Grey Jacket White Shirt Black Skirt & Necktie Roald Dahl World Book Day Costumes for Kids
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago
Morph Book Lover Costume With Dress and Accessories World Book Day Costumes For Girls Kids World Book Day Costumes 10-12
- Price
- £15.64
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
NEW-YIJUNSHUN Roald Dahl Matilda the Musical Cosplay Costume Grey Red School Uniform JK Dress With Tie Halloween Christmas Party Book Week Cosplay (140-150CM)
- Price
- £32.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Koongso Girls Book Character Costume School Uniform Outfits - Grey Jacket White Shirt Black Skirt & Necktie Roald Dahl World Book Day Costumes for Kids
- Price
- £25.64
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago
BlackButterfly Girls Lucy Clarity Dress Blue 3-4 Years
- Price
- £24.15
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 8y ago
Trending
90-day click momentum
Fun Shack 50s High School Sweetheart Ladies Movie Fancy Dress 50s 70s Musical Halloween Costumes For Women Small
- Price
- £22.13
- Rating
- 3.6/5
- Reviews
- 134
- Age
- 3y ago
Crittygo Matilda Costume World Book Day Costumes with Headband Socks Handbag Matilda Fancy Dress Up for World Book Day & Theme Party
- Price
- £17.78
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Koongso Girls Book Character Costume School Uniform Outfits - Grey Jacket White Shirt Black Skirt & Necktie Roald Dahl World Book Day Costumes for Kids
- Price
- £25.64
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago
LIUWAZJ Matilda Cosplay Costume for Girls Uniform Skirt Shirt Necktie Outfits World Book Day Costume Halloween Carnival Suit Kids Size 130-150 cm (130)
- Price
- £26.76
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
NEW-YIJUNSHUN Roald Dahl Matilda the Musical Cosplay Costume Grey Red School Uniform JK Dress With Tie Halloween Christmas Party Book Week Cosplay (130-140CM)
- Price
- £31.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Newest
by launch date
Dazzroi 4Pcs Book Character Costume Set for Women Fancy Dress Kit with Red Bow Headband Blue Tutu Skirt White Stockings Lizard Prop for World Book Day Carnival Cosplay Party
- Price
- £7.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Rubies Official Roald Dahls Matilda Child Costume Kids Fancy Dress 7-8 Years
- Price
- £16.60
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago
Rubies Official Roald Dahls Matilda Child Costume Kids Fancy Dress 5-6 Years
- Price
- £14.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago
Morph Book Lover Costume With Dress and Accessories World Book Day Costumes For Girls Kids World Book Day Costumes 10-12
- Price
- £15.64
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
Morph Book Lover Costume With Dress and Accessories World Book Day Costumes For Girls Kids World Book Day Costumes 7-9
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
26%
- Koongso21%
- Morph16%
- NEW-YIJUNSHUN14%
- BlackButterfly11%
- KoleGoe7%
- Rubies5%
Matilda Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 97.1×
Top Matilda Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matilda costume144K/yr
- matilda costume kids78K/yr
- matilda the musical costume9K/yr
- matilda dress8K/yr
- roald dahl matilda costume4K/yr
- matilda school costume6K/yr
- matilda school uniform costume5K/yr
- matilda outfit4K/yr
- matilda fancy dress5K/yr
- matilda costumes for girls26K/yr
What reviews say buyers love and hate about Matilda Costume
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“fits well when following the size guide”
“definitely up for having more than one use out of”
“Reasonable value considering the quality”
“The fit was comfortable”
“the colours are bright”
What buyers complain about
75% of reviews“Not the right size”
“order a new one also the quality isnt the good one SHEIN have better quality”
“Thin synthetic fabric”
“Thin synthetic fabric”
Matilda Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matilda Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
