maths games
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Review moat
Okay3,154.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.82–£19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, maths games is a £49K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
maths games market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.3%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
100
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
31%
- Orchard Toys24%
- Brain Box13%
- Evermade10%
- Learning Resources10%
- alilo7%
- Galt6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top maths games search terms
- maths games49K/yr
- maths game13K/yr
- maths games for 5 year olds8K/yr
- maths toys9K/yr
- maths games for 7 year olds13K/yr
- math games8K/yr
- maths games for 5+ year olds6K/yr
- maths games for 7+ year olds9K/yr
- math toys4K/yr
Top maths games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BrainBox Maths | Fun & Educational Card Game | Ages 8+ | 1+ Players | 10 Minutes Play Time
Brain Box£10.334.6★198 rev
Orchard Toys Magic Maths Magic Ink Reveals the Answer Educational Maths Game Practice Addition and Subtraction Ages 5-7
Orchard Toys£8.564.7★4,094 rev
alilo Maths Games for Kids Ages 5-12 Math Toys for Learning Addition Subtraction Multiplication & Division Portable Fun Educational Toys with 5 Modes 19 Math Games & 50K Math Questions
alilo£19.264.5★707 rev
Galt Times Tables Times Tables Games Ages 7 Years Plus
Galt£5.434.4★297 rev
Clever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family
Clever Fox Play£15.984.8★470 rev
Newest
by launch date
The Bambino Tree Multiplication and Division Bingo Game - Year 4 5 6 Education Math Facts Flash Card Learning Game for Classroom & Homeschool covering 1 to 12 Times Tables
The Bambino Tree£12.82203 rev
alilo Maths Games for Kids Ages 5-12 Math Toys for Learning Addition Subtraction Multiplication & Division Portable Fun Educational Toys with 5 Modes 19 Math Games & 50K Math Questions
alilo£19.26707 rev
Clever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family
Clever Fox Play£15.98470 rev
Broytain Addition and Subtraction Math Games for Kids Addition & Subtraction Game Educational Learning Board Games for Boys and Girls Ages 5 6 7 8 Classroom Travel Indoor Outdoor Family Games
Broytain£16.2742 rev
Learning Resources Numberblocks Adding and Subtracting Puzzle Set Ages 3+
Learning Resources£10.48317 rev
Trending
90-day click momentumClever Fox Play Number Hunter Math Board Game Addition & Subtraction Math Game for Kids 5-7 Year Old Fun Educational STEM Toy for 5+ Year Old Kindergarten 1st-3rd Grade Homeschool & Family
Clever Fox Play£15.984.8★
Broytain Addition and Subtraction Math Games for Kids Addition & Subtraction Game Educational Learning Board Games for Boys and Girls Ages 5 6 7 8 Classroom Travel Indoor Outdoor Family Games
Broytain£16.274.9★
Orchard Toys Bus Stop Game Educational Addition and Subtraction Maths Game Teacher Tested Perfect for Children Aged 4+ Educational Toy Game
Orchard Toys£9.234.7★
Learning Resources Numberblocks Adding and Subtracting Puzzle Set Ages 3+
Learning Resources£10.484.8★
Adsumudi Math Game - The Monstrously Fun Smart Game for Kids to Practice Multiplication Division Addition and Subtraction - Great for Kids Ages 8-12
Evermade£17.104.6★
What buyers say about maths games
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant fun”
“Easy game”
“Excellent product”
“Great learning game”
“A brilliant game to play with others”
“reasonably priced”
“A good gift”
“feels durable enough for frequent use”
“helps him to learn his maths sums”
“simple rules to follow”
What buyers complain about
“Cheap quality”
“Like all games the instructions make it sound more complicated than it is”
“Boring and expensive”
“Not durable at all”
“Box is rather large to store compared to the size of the contents”
“I dislike low quality sound speaker”
“Some pieces missed”
“dangerous if you have babies at home as the magnets come out of it”
“Product came with pink wheel falling apart”
“Some dont connect at all”
Top return reasons
Common questions
- Is maths games profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the maths games niche?
- 19 brands and 100 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in maths games?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.6%.
- When does demand for maths games peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the maths games niche?
- Listings span £4.82–£19.26; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 3,155 reviews — the moat a new listing must climb.