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Maths Games

Fail

Shoppers spend only $49K a year here, so Maths Games is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£49K/yr119K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
44%top-5 click share · 19 brands · 100 sellers

Flapen Score

Maths Games against its category

The dotted line is the Toys & Games average. Past it, Maths Games is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maths Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maths Games 119K times last year and spent an estimated £49K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
3.7%
Market size, estimated
£49Ka year
Peak month
December6.5× the quietest month
Top search term
maths games49K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £4.82 to £19.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.99 that is £1K to £3K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£4.82–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #294 within Games & Accessories. It carries 3,155 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#294in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,155per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Maths Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

100

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

31%

  • Orchard Toys24%
  • Brain Box13%
  • Evermade10%
  • Learning Resources10%
  • alilo7%
  • Galt6%

Demand

Maths Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Maths Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maths games49K/yr
  • maths game13K/yr
  • maths games for 5 year olds8K/yr
  • maths toys9K/yr
  • maths games for 7 year olds13K/yr
  • math games8K/yr
  • maths games for 5+ year olds6K/yr
  • maths games for 7+ year olds9K/yr
  • math toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Maths Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.06

Cheap quality

quality is distorted even at low volume

Not good quality

Instructions/User Manual/Troubleshooting7%

Like all games the instructions make it sound more complicated than it is

The rules feel cumbersome to begin with

tricky to work out the modes

Value For Money7%−0.02

Boring and expensive

not worth £15

a little over priced

Durability6%−0.02

Not durable at all

They are not very durable at all

everything we build just falls apart

Size-Overall6%

Box is rather large to store compared to the size of the contents

Sounds like a small thing

Love

Fun/Entertainment Experience50%+3.28

Brilliant fun

Fun game

Great family fun game

Ease Of Use11%+0.70

Easy game

Easy learning

Easy to understand

Quality-Overall7%−0.06

Excellent product

The cards themselves are of really good quality - smooth, easy to shuffle and good size

good quality cards

Educational-Overall7%+0.18

Great learning game

An excellent educational game

Fun and educational

Trivia Games5%+0.26

A brilliant game to play with others

This is a fantastic little puzzle game that is suitable for all the family

Brilliant simple game for all the family

Return

0.6% Return rate 21% Fixable by listing

Gifting Purpose15%▃█▇▅▄▂
Size-Overall14%█▆▄▄█▇

Box is rather large to store compared to the size of the contents

Sounds like a small thing

Quality-Overall11%▁▄▆▆▇█

Cheap quality

quality is distorted even at low volume

Not good quality

Value For Money9%▁▄▆▂▆█

Boring and expensive

not worth £15

a little over priced

Defective Material/Parts9%▄▇█▅▂▂

Some pieces missed

FAQ

Common Maths Games questions

Answered from the same tracked data.