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Maths Games

a small market ($49K/yr) — Maths Games doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 12Growth 16Conversion 46Competition 69Returns 97Price range 30Avg price 42Brand share 70Review moat 33Quality gap 24
This niche Category average

Is Maths Games profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maths Games is a £49K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Maths Games: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 3.7% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr4K
Search volume / yr-17.4%119K
Conversion rate3.7%
Avg price£10.99

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 100
Top-5 product click share44%
Open market37%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement73%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews3,155

Top Maths Games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

100

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

31%

  • Orchard Toys24%
  • Brain Box13%
  • Evermade10%
  • Learning Resources10%
  • alilo7%
  • Galt6%

Maths Games demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR3.7%Products33Brands19Top 5 Brands63%OOS Rate4.3%Rating4.6★Reviews3,155Avg BSR#294
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Top Maths Games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maths games49K/yr
  • maths game13K/yr
  • maths games for 5 year olds8K/yr
  • maths toys9K/yr
  • maths games for 7 year olds13K/yr
  • math games8K/yr
  • maths games for 5+ year olds6K/yr
  • maths games for 7+ year olds9K/yr
  • math toys4K/yr

What reviews say buyers love and hate about Maths Games

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience50%

Brilliant fun

Ease Of Use11%

Easy game

Quality-Overall7%

Excellent product

Educational-Overall7%

Great learning game

Trivia Games5%

A brilliant game to play with others

What buyers complain about

63% of reviews
Quality-Overall17%

Cheap quality

Instructions/User Manual/Troubleshooting7%

Like all games the instructions make it sound more complicated than it is

Value For Money7%

Boring and expensive

Durability6%

Not durable at all

Size-Overall6%

Box is rather large to store compared to the size of the contents

Maths Games return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
15%
2Size-Overall
14%
3Quality-Overall
11%
4Value For Money
9%
5Defective Material/Parts
9%

Common Maths Games questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maths Games 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Maths Games on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 6.5× the quietest.