Mastermind Game
FailThe top 5 products take 85% of clicks, so Mastermind Game is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £79K/yr114K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 51 sellers
Flapen Score
Mastermind Game against its category
The dotted line is the Toys & Games average. Past it, Mastermind Game is stronger. Inside it, weaker.
Market
The Mastermind Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mastermind Game 114K times last year and spent an estimated £79K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £79Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- mastermind game56K searches a year
02 · Price
A sale here is worth £15.21.
Listings sell for £15.21 on average, from £9.29 to £28.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £15.21 that is £8K to £11K a year per listing.
- Average price
- £15.21inside the $15 to $100 sweet spot
- Price range
- £9.29–£28.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,330 within Games & Accessories. It carries 682 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 67%
- Out of stock, average day
- 7.7%
- Average rank
- #1,330in Games & Accessories
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 682per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mastermind Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
KUNEN Classical Code Cracking Game Thinking Games Fun Intelligent Board Family Board Game For 2 Players Travel Games For Family For Boys
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 1,016
- Age
- 9y ago
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 3y ago
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 6y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Trending
90-day click momentum
YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
Cayro Master Mind Colours Travel Set + 7 Years (125)
- Price
- £9.29
- Rating
- 3.4/5
- Reviews
- 381
- Age
- 14y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Jaques of London Mind Genius | Code Breaking Wooden Board Game | Logic & Brain Training Strategy Games | Since 1795
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 9y ago
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
Newest
by launch dateGOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 3y ago
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Goliath31%
- Hasbro Gaming26%
- KUNEN17%
- GOTHINK10%
- YSAMAX5%
- Mastermind4%
- Open — no brand owns it (2 brands, 6%)
Demand
Mastermind Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Mastermind Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mastermind game56K/yr
- mastermind26K/yr
- mastermind game original15K/yr
- code breaker game10K/yr
- code breaker4K/yr
- codebreaker game4K/yr
Reviews and returns
What reviews say buyers love and hate about Mastermind Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible quality
Was unimpressed with quality of product for the price
This is flimsy
Flimsy, too big, not adequate amount of pins
Tiny
Really poor, broke and cracked
Considered a bit pricey
Love
Fun,
Great game lots of family fun
Fun game
This is well made
Good quality product
Its ok in quality
Great game and keeps the brain active
THIS IS A GOOD GAME TO PLAY AN OLD CLASSIC
Very nice present for my
Return
1.0% Return rate 31% Fixable by listing
Tiny
Terrible quality
Was unimpressed with quality of product for the price
This is flimsy
Flimsy, too big, not adequate amount of pins
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mastermind Game questions
Answered from the same tracked data.