mastermind game
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good682.44avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.29–£28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 114K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mastermind game is a £79K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mastermind game market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £76K–£91K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #1,330
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 44%
- Out of stock
- 7.7%
- Avg brand age
- 60 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
51
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Goliath31%
- Hasbro Gaming26%
- KUNEN17%
- GOTHINK10%
- YSAMAX5%
- Mastermind4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Top mastermind game search terms
- mastermind game56K/yr
- mastermind26K/yr
- mastermind game original15K/yr
- code breaker game10K/yr
- code breaker4K/yr
- codebreaker game4K/yr
Top mastermind game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
Goliath£14.314.5★563 rev
KUNEN Classical Code Cracking Game Thinking Games Fun Intelligent Board Family Board Game For 2 Players Travel Games For Family For Boys
KUNEN£11.934.4★1,016 rev
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
Hasbro Gaming£15.304.6★765 rev
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
Hasbro Gaming£18.574.4★2,482 rev
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
GOTHINK£11.254.6★150 rev
Newest
by launch dateGOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
Goliath£14.31563 rev
YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
YSAMAX£10.392 rev
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
GOTHINK£11.25150 rev
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
Hasbro Gaming£15.30765 rev
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
Hasbro Gaming£18.572,482 rev
Trending
90-day click momentumYSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
YSAMAX£10.394.0★
Cayro Master Mind Colours Travel Set + 7 Years (125)
Cayro£9.293.4★
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
GOTHINK£11.254.6★
Jaques of London Mind Genius | Code Breaking Wooden Board Game | Logic & Brain Training Strategy Games | Since 1795
Jaques of London£17.384.6★
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
Goliath£14.314.5★
What buyers say about mastermind game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun,”
“This is well made”
“Great game and keeps the brain active”
“THIS IS A GOOD GAME TO PLAY AN OLD CLASSIC”
“Very nice present for my”
What buyers complain about
“Terrible quality”
“This is flimsy”
“Tiny”
“Really poor, broke and cracked”
“Considered a bit pricey”
“needs more colours”
Top return reasons
Common questions
- Is mastermind game profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 9 tracked products. 90-day search growth is -22.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the mastermind game niche?
- 8 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mastermind game?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.0%.
- When does demand for mastermind game peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the mastermind game niche?
- Listings span £9.29–£28.49; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.