Mastermind Game
a concentrated shelf (top 5 take 85% of clicks) — Mastermind Game doesn't clear our bar today.
Flapen Score
Is Mastermind Game profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mastermind Game is a £79K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Mastermind Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.0% over the last 90 days and 4.5% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 9 products
Top Mastermind Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
KUNEN Classical Code Cracking Game Thinking Games Fun Intelligent Board Family Board Game For 2 Players Travel Games For Family For Boys
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 1,016
- Age
- 9y ago
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 3y ago
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 6y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Trending
90-day click momentum
YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
Cayro Master Mind Colours Travel Set + 7 Years (125)
- Price
- £9.29
- Rating
- 3.4/5
- Reviews
- 381
- Age
- 14y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Jaques of London Mind Genius | Code Breaking Wooden Board Game | Logic & Brain Training Strategy Games | Since 1795
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 9y ago
GOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
Newest
by launch dateGOLIATH GAMES Mastermind: The Original | Can You Crack The Code? | Classic Strategy Board Games | For 2 Players Ages 8+ Black
- Price
- £14.31
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 1y ago
YSAMAX Code Breaking Mastermind Game Develop Interpersonal Skills Improve Mathematical Reasoning And Analytical Skills Suitable For Both Classroom And Home Use
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
GOTHINK Code Breaker Board Game - Wooden Strategy Game of Codemaker vs. Codebreaker - 2 Player Battle of wits Color Brain Game - STEM Toys Gift for Kids 8+ Ages and up - Family Games
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
Hasbro Gaming Mastermind Board Game for Families and Children The Classic Code Cracking Game Family Games
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 3y ago
Hasbro Gaming Mastermind The Classic Code Cracking Game For Ages 8 and Up for 2 Players
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Goliath31%
- Hasbro Gaming26%
- KUNEN17%
- GOTHINK10%
- YSAMAX5%
- Mastermind4%
- Open — no brand owns it (2 brands, 6%)
Mastermind Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Top Mastermind Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mastermind game56K/yr
- mastermind26K/yr
- mastermind game original15K/yr
- code breaker game10K/yr
- code breaker4K/yr
- codebreaker game4K/yr
What reviews say buyers love and hate about Mastermind Game
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Fun,”
“This is well made”
“Great game and keeps the brain active”
“THIS IS A GOOD GAME TO PLAY AN OLD CLASSIC”
“Very nice present for my”
What buyers complain about
88% of reviews“Terrible quality”
“This is flimsy”
“Tiny”
“Really poor, broke and cracked”
“Considered a bit pricey”
Mastermind Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mastermind Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
