Is masquerade masks men profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 59 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the masquerade masks men niche?

34 brands and 46 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in masquerade masks men?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 4.7%.

When does demand for masquerade masks men peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the masquerade masks men niche?

Listings span £3.30–£12.88; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

masquerade masks men

Worth a look

Shows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($3.30–$12.88) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great176.1

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Avg price

Bad£8.04

avg listing price — sweet spot $15–$100

Market size

Bad£76K

£76K/yr · 202K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.30–£12.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, masquerade masks men is a £76K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

masquerade masks men market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £48K–£64K; units × avg price
Conversion rate: 4.7%
Avg BSR: #476
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.4%
Avg brand age: 31 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

27%

Top 20: 67%

Open market

52%

SHIFANQI14%
Oidea8%
Sibba7%
MYSEUNI7%
LECMACY6%
Vyqrx5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top masquerade masks men search terms

masquerade masks men100K/yr -24.0%2.8% conv.
mens masquerade mask35K/yr -27.3%2.7% conv.
masquerade mask men38K/yr -34.8%2.8% conv.
masquerade mask for men20K/yr -46.7%3.4% conv.
masquerade mask male10K/yr -9.2%0.9% conv.

All search terms

Top masquerade masks men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Black

SHIFANQI£11.913.4★6 rev

Masquerade Mask Men Vintage Venetian Mask Black Masquerade Masks for Mens

YXinSYuan£5.723.2★3 rev

SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Gold

SHIFANQI£11.803.4★6 rev

Sibba Silver Masquerade Ball Masks for Men Mardi Gras Mask Carnival Vintage Mens Masquerade Masks Fancy Dress Venetian Eye Mask for Adults Wedding Christmas Proms Party Festival Costume Accessories

Sibba£4.723.9★279 rev

LECMACY Man Face Masquerade Mask for Venetian Greek Roman Party Mardi Gras Mask Design Mythological Greek Style Fit for Halloween Christmas Mardi Gras Party (Black)

LECMACY£5.323.4★29 rev

Newest

by launch date

YcsRnn Masquerade Masks Men Classic Black Masquerade Mask Set Venetian Style Masquerade Ball Accessories Formal Event Costume Masks 17 x 8 cm Dimensions

YcsRnn£6.650 rev

4mo ago

SGETHCH Masquerade Mask Adjustable Masquerade Ball Masks Elegant Black Masquerades Mask for Men Venetian Mysterious Men Masquerades Masks for Halloween Party Mardi Gras heater Costume Photoshoot

SGETHCH£4.241 rev

5mo ago

Masquerade Mask Men Vintage Venetian Mask Black Masquerade Masks for Mens

YXinSYuan£5.723 rev

6mo ago

HWZENQZ New Masquerade Mask for Men Women Venetian Mens Masquerade for Halloween Easter Carnival Christmas Cool Masks Cosplay Ball Party Decoration (Black)

HWZENQZ£7.412 rev

6mo ago

SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Black

SHIFANQI£11.916 rev

7mo ago

What buyers say about masquerade masks men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Mask is good quality”

Advertised Vs Actual Product12%

“As advertised”

Comfort-Overall12%

“Beautiful and comfortable”

Size-Overall9%

“Fits pretty well”

Value For Money6%

“Good for the price”

Color5%

“looks good all in black”

Shape/Style4%

“it's so intricate they it works really nicely”

Fun/Entertainment Experience4%

“Fun”

Durability2%

“Item as described, durable, quite a lot of glitter”

Ease Of Use2%

“that's easily done”

What buyers complain about

Quality-Overall24%

“Terrible quality, edges are sharp and can cut”

Size-Overall17%

“The fit was extremely wide on the eyes”

Strength14%

“so not a very sturdy mask”

Adhesion/Stickiness8%

“Covered in glue unfortunately”

Allergies6%

“Was quite itchy”

Strap/String Quality6%

“The string to also secure it is incredibly flimsy”

Comfort-Overall3%

“Uncomfortable”

Unsustainable Design3%

“Unfortunately covered in glue and could not wear in the end, cool design”

Hard Feel2%

“Hard plastic”

Advertised Vs Actual Product1%

“it's a different shape to the image”

Top return reasons

Size-Overall52%

Defective Material/Parts11%

Quality-Overall11%

Comfort-Overall5%

Material Quality3%

Advertised Vs Actual Product2%

Shape/Style2%

Color2%

Strap/String Quality1%

Durability1%

Common questions

Is masquerade masks men profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 59 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the masquerade masks men niche?: 34 brands and 46 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in masquerade masks men?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 4.7%.
When does demand for masquerade masks men peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the masquerade masks men niche?: Listings span £3.30–£12.88; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.