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Masquerade Masks Men

Maybe

The products selling today average only 4.0★. But prices span $3.30–$12.88, mostly outside the sweet spot, so Masquerade Masks Men is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£76K/yr202K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
27%top-5 click share · 34 brands · 46 sellers

Flapen Score

Masquerade Masks Men against its category

The dotted line is the Toys & Games average. Past it, Masquerade Masks Men is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masquerade Masks Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masquerade Masks Men 202K times last year and spent an estimated £76K. The top 5 brands take 42% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.7%
Market size, estimated
£76Ka year
Peak month
December5.5× the quietest month
Top search term
masquerade masks men100K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.30 to £12.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.04 that is £0 to £804 a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.30–£12.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£804
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #476 within Dress-Up Accessories. It carries 176 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#476in Dress-Up Accessories
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Masquerade Masks Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

34 rising

Sellers

46

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

27%

Top 20: 67%

Open market

52%

  • SHIFANQI14%
  • Oidea8%
  • Sibba7%
  • MYSEUNI7%
  • LECMACY6%
  • Vyqrx5%

Demand

Masquerade Masks Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Masquerade Masks Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masquerade masks men100K/yr
  • mens masquerade mask35K/yr
  • masquerade mask men38K/yr
  • masquerade mask for men20K/yr
  • masquerade mask male10K/yr

Reviews and returns

What reviews say buyers love and hate about Masquerade Masks Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.16

Terrible quality, edges are sharp and can cut

Not the best

Poor quality

Size-Overall17%−0.14

The fit was extremely wide on the eyes

it does not fit at all for others

This mask may be small

Strength14%−0.09

so not a very sturdy mask

Not very sturdy

Not terribly robust

Adhesion/Stickiness8%−0.11

Covered in glue unfortunately

Imperfect, dried glue on mask, mask unusable

Allergies6%−0.07

Was quite itchy

Love

Quality-Overall27%−0.16

Mask is good quality

Great quality

I mostly like that it looks like really good solid quality for long time of use

Advertised Vs Actual Product12%+1.37

As advertised

As described

Just as ordered

Comfort-Overall12%+1.00

Beautiful and comfortable

Very comfortable and easy to wear, great at all

It feels comfortable on and

Size-Overall9%−0.14

Fits pretty well

It fits as expected

plus I like size for eyes which are perfectly made

Value For Money6%+0.57

Good for the price

I can easily recommended to anyone for this really reasonable price

Low price:

Return

4.7% Return rate 64% Fixable by listing

Size-Overall52%▆██▇▇▆

The fit was extremely wide on the eyes

it does not fit at all for others

This mask may be small

Defective Material/Parts11%▂█▆▅▆▄
Quality-Overall11%▅▄▄█▄█

Terrible quality, edges are sharp and can cut

Not the best

Poor quality

Comfort-Overall5%█▁▄▂▃▃

Uncomfortable

the back is quite stiff so rather uncomfortable against the face

Material Quality3%▆▁▃▁█▅

FAQ

Common Masquerade Masks Men questions

Answered from the same tracked data.