Masquerade Mask for Women
MaybeThe top 5 brands take only 32% of clicks. But demand is soft, at -33.3% this quarter, so Masquerade Mask for Women is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £211K/yr1.0M searches / yr
- 90-day growth
- -33.3%search demand this quarter
- Competition
- 24%top-5 click share · 73 brands · 97 sellers
Flapen Score
Masquerade Mask for Women against its category
The dotted line is the Toys & Games average. Past it, Masquerade Mask for Women is stronger. Inside it, weaker.
Market
The Masquerade Mask for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masquerade Mask for Women 1.0M times last year and spent an estimated £211K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -33.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £211Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- masquerade mask342K searches a year
02 · Price
A sale here is worth £7.41.
Listings sell for £7.41 on average, from £3.30 to £22.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £7.41 that is £2K to £4K a year per listing.
- Average price
- £7.41under the $15 to $100 sweet spot
- Price range
- £3.30–£22.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #468 within Dress-Up Accessories. It carries 364 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #468in Dress-Up Accessories
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 103
04 · Newcomers
Amazon counts 0 of last year's 39 launches as successful.
39 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Masquerade Mask for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lolitarcrafts Women Elegant Prom Halloween Masquerade Party Mask
- Price
- £3.44
- Rating
- 3.9/5
- Reviews
- 812
- Age
- 10y ago
2 Pcs Venetian Carnival Masks - Sexy Black Lace Half-Face Masks for Womens Masquerade Ball Fancy Dress
- Price
- £3.88
- Rating
- 3.8/5
- Reviews
- 160
- Age
- 4y ago
Aomig Masquerade Mask for Women 6 Pcs Lace Venetian Party Sexy Eye Mask Women Elegant Prom Halloween Masquerade Party Mask Halloween Costume Mask Classic Mardi Gras Mask for Women
- Price
- £4.57
- Rating
- 4.0/5
- Reviews
- 993
- Age
- 3y ago
SIQUK Couple Masquerade Masks Metal Venetian Party Mask Carnival Mask Halloween Costume Mask for Couples Women and Men Swan Black
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 1,421
- Age
- 2y ago
MZinge Masquerade Mask for Couple Men Venetian Mask for Halloween Lace Masque Costume Eyemask Party Prom Ball Mardi Gras (GOLD
- Price
- £7.72
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
Rudfovn 2 Pcs Masquerade Mask Venetian Masquerade Ball Masks for Women Men Couples Adults the Mask Costume Party (Black and White)
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Yupaluz 3Pcs Masquerade Mask Women Lace Mask for Half Face Venetian Style Party Masks Adults for Costume Balls Prom Carnival & Halloween Events(Gold Black & White)
- Price
- £4.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
hommova 2 PCS Masquerade Masks for Couple Women Men Half Face Lace Masquerade Ball Masks for Parties and Bars Halloween Venetian Carnival Party
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3w ago
SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Gold
- Price
- £11.80
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 7mo ago
SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Black
- Price
- £11.91
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 7mo ago
Newest
by launch datehommova 2 PCS Masquerade Masks for Couple Women Men Half Face Lace Masquerade Ball Masks for Parties and Bars Halloween Venetian Carnival Party
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3w ago
Yupaluz 3Pcs Masquerade Mask Women Lace Mask for Half Face Venetian Style Party Masks Adults for Costume Balls Prom Carnival & Halloween Events(Gold Black & White)
- Price
- £4.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Rudfovn 2 Pcs Masquerade Mask Venetian Masquerade Ball Masks for Women Men Couples Adults the Mask Costume Party (Black and White)
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Masquerade Mask Men Vintage Venetian Mask Black Masquerade Masks for Mens
- Price
- £5.72
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 6mo ago
SHIFANQI Masquerade Mask for Men Retro Phantom Of The Opera Mask Vintage Venetian Mask for Ball Party Mardi Gras Carnival Black
- Price
- £11.91
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
73 falling
Sellers
97
Top-5 brand share
32%
Top 20: 68%
Top-5 click share
24%
Top 20: 55%
Open market
63%
- SIQUK10%
- SHIFANQI6%
- Lolitarcrafts6%
- IRYNA5%
- Aomig5%
- MZinge5%
Demand
Masquerade Mask for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Masquerade Mask for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masquerade mask342K/yr
- masquerade mask for women175K/yr
- masquerade masks men100K/yr
- masquerade masks55K/yr
- masquerade ball masks61K/yr
- mens masquerade mask35K/yr
- masquerade mask men38K/yr
- masquerade ball party masks7K/yr
- masquerade26K/yr
- masquerade mask with stick21K/yr
Reviews and returns
What reviews say buyers love and hate about Masquerade Mask for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible quality, edges are sharp and can cut
Poor quality
Not the best
Very flimsy and fell apart instantly
Too flimsy
Not terribly robust
it does not fit at all for others
the fit is strange
Very small
Covered in glue unfortunately
There was glue everywhere
Imperfect, dried glue on mask, mask unusable
not quite as pictured
not like the photo
Love
Mask is good quality
Great quality
Amazing product
As advertised
Just what I needed
As described
Well worth the money
Great value for money
Good for the price
Beautiful and comfortable
Comfortable to wear
It feels comfortable on and
Fits nicely and comfortable to wear
Fits pretty well
It does mean that the mask will fit anyone
Return
3.6% Return rate 56% Fixable by listing
it does not fit at all for others
the fit is strange
Very small
Terrible quality, edges are sharp and can cut
Poor quality
Not the best
Not that comfy
Uncomfortable
Not true colours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masquerade Mask for Women questions
Answered from the same tracked data.