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Masha and the Bear

Fail

Shoppers spend only $12K a year here, so Masha and the Bear is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£12K/yr98K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
75%top-5 click share · 7 brands · 29 sellers

Flapen Score

Masha and the Bear against its category

The dotted line is the Toys & Games average. Past it, Masha and the Bear is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masha and the Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masha and the Bear 98K times last year and spent an estimated £12K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.0%
Market size, estimated
£12Ka year
Peak month
December3.6× the quietest month
Top search term
masha and the bear71K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £4.84 to £23.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £12.38 that is £1K to £3K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£4.84–£23.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,376 within Dolls & Accessories. It carries 212 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#2,376in Dolls & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Masha and the Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Giochi Preziosi61%
  • Liscianigiochi17%
  • Masha y el Oso7%
  • BARRADO5%
  • Grabo5%
  • Seyal4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Masha and the Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Masha and the Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masha and the bear71K/yr
  • masha and the bear toy16K/yr
  • masha and the bear toys8K/yr
  • masha and bear3K/yr

Reviews and returns

What reviews say buyers love and hate about Masha and the Bear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.32

Not enough for the money

I think its overpriced

Size-Overall33%+1.34

Very small

it is a bit on the small side

Small Masha And Bear

Love

Advertised Vs Actual Product33%+3.56

Just like the photos my boy loved it

Value For Money33%−0.32

Good value

worth the price

Shape/Style17%−0.02

Good for learning different shapes

Return

0.6% Return rate 31% Fixable by listing

Size-Overall31%▁▁█▁▁▁

Very small

it is a bit on the small side

Small Masha And Bear

Defective Material/Parts19%▁▁█▁▁▁
Quality-Overall19%▁▁▂▁█▁
Compatibility-Overall13%
Scratch Resistance13%▁█▁▁▁▁

FAQ

Common Masha and the Bear questions

Answered from the same tracked data.