Masha and the Bear
a small market ($12K/yr) — Masha and the Bear doesn't clear our bar today.
Flapen Score
Is Masha and the Bear profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Masha and the Bear is a £12K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Masha and the Bear: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.9% over the last 90 days and 1.0% of searches end in a purchase.
£12K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Masha and the Bear products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
- Price
- £21.94
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago
Giochi Preziosi Masha and the Bear Set of 6 Characters from the Famous TV Series 5 to 7 cm Tall and 1 Exclusive Surprise Glow in the Dark for Children from 3 Years
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Giochi Preziosi Masha and The Bear - House Playset from the Hit TV Series with Articulated Masha & Bear Figures and Accessories Fun for Kids Aged 3+
- Price
- £15.48
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 1y ago
Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
- Price
- £5.71
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Trending
90-day click momentum
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
- Price
- £23.07
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago
Lisciani Games - Masha Puzzle Plus 24 - We become Friends? Puzzle for Children 86085
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 349
- Age
- 5y ago
Grabo - Foil Ball Supershape 35-87 cm Masha & Bear Not Packed Multi-Colour L164
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 11y ago
Seyal Maasa and ber Theme Birthday Party Supplies
- Price
- £11.71
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 4y ago
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
- Price
- £15.46
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago
Newest
by launch dateBARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
- Price
- £23.07
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
- Price
- £15.46
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago
Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
- Price
- £5.71
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
- Price
- £21.94
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
29
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Giochi Preziosi61%
- Liscianigiochi17%
- Masha y el Oso7%
- BARRADO5%
- Grabo5%
- Seyal4%
- Open — no brand owns it (1 brand, 2%)
Masha and the Bear demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Masha and the Bear search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- masha and the bear71K/yr
- masha and the bear toy16K/yr
- masha and the bear toys8K/yr
- masha and bear3K/yr
What reviews say buyers love and hate about Masha and the Bear
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Just like the photos my boy loved it”
“Good value”
“Good for learning different shapes”
What buyers complain about
83% of reviews“Not enough for the money”
“Very small”
Masha and the Bear return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Masha and the Bear questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
