Masha and the Bear
FailShoppers spend an estimated $12K a year here, so Masha and the Bear is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £12K/yr98K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 29 sellers
Flapen Score
Masha and the Bear against its category
The dotted line is the Toys & Games average. Past it, Masha and the Bear is stronger. Inside it, weaker.
Market
The Masha and the Bear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masha and the Bear 98K times last year and spent an estimated £12K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £12Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- masha and the bear71K searches a year
02 · Price
A sale here is worth £12.38.
Listings sell for £12.38 on average, from £4.84 to £23.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £12.38 that is £1K to £3K a year per listing.
- Average price
- £12.38under the $15 to $100 sweet spot
- Price range
- £4.84–£23.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,376 within Dolls & Accessories. It carries 212 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #2,376in Dolls & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 212per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Masha and the Bear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
- Price
- £21.94
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago

Giochi Preziosi Masha and the Bear Set of 6 Characters from the Famous TV Series 5 to 7 cm Tall and 1 Exclusive Surprise Glow in the Dark for Children from 3 Years
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

Giochi Preziosi Masha and The Bear - House Playset from the Hit TV Series with Articulated Masha & Bear Figures and Accessories Fun for Kids Aged 3+
- Price
- £15.48
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 1y ago

Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
- Price
- £5.71
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
- Price
- £23.07
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Lisciani Games - Masha Puzzle Plus 24 - We become Friends? Puzzle for Children 86085
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 349
- Age
- 5y ago

Grabo - Foil Ball Supershape 35-87 cm Masha & Bear Not Packed Multi-Colour L164
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 11y ago

Seyal Maasa and ber Theme Birthday Party Supplies
- Price
- £11.71
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 4y ago

BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
- Price
- £15.46
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago
Newest
by launch date
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
- Price
- £23.07
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
- Price
- £15.46
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago

Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
- Price
- £5.71
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
- Price
- £21.94
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
29
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
2%
- Giochi Preziosi61%
- Liscianigiochi17%
- Masha y el Oso7%
- BARRADO5%
- Grabo5%
- Seyal4%
- Open — no brand owns it (1 brand, 2%)
Demand
Masha and the Bear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Masha and the Bear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- masha and the bear71K/yr
- masha and the bear toy16K/yr
- masha and the bear toys8K/yr
- masha and bear3K/yr
Reviews and returns
What reviews say buyers love and hate about Masha and the Bear
We read the reviews and the return reasons for every product selling here.
“Not enough for the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masha and the Bear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









