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Masha and the Bear

Fail

Shoppers spend an estimated $12K a year here, so Masha and the Bear is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£12K/yr98K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
75%top-5 click share · 7 brands · 29 sellers

Flapen Score

Masha and the Bear against its category

The dotted line is the Toys & Games average. Past it, Masha and the Bear is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masha and the Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masha and the Bear 98K times last year and spent an estimated £12K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.0%
Market size, estimated
£12Ka year
Peak month
December3.6× the quietest month
Top search term
masha and the bear71K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £4.84 to £23.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £12.38 that is £1K to £3K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£4.84–£23.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,376 within Dolls & Accessories. It carries 212 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#2,376in Dolls & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Masha and the Bear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

29

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

2%

  • Giochi Preziosi61%
  • Liscianigiochi17%
  • Masha y el Oso7%
  • BARRADO5%
  • Grabo5%
  • Seyal4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Masha and the Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Masha and the Bear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • masha and the bear71K/yr
  • masha and the bear toy16K/yr
  • masha and the bear toys8K/yr
  • masha and bear3K/yr

Reviews and returns

What reviews say buyers love and hate about Masha and the Bear

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Value For Money”
0.6%of orders come back
“Not enough for the money”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Masha and the Bear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data