masha and the bear
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great212.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Price range
Okay£4.84–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, masha and the bear is a £12K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
masha and the bear market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 15%
- Out of stock
- 13.5%
- Avg brand age
- 46 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
29
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Giochi Preziosi61%
- Liscianigiochi17%
- Masha y el Oso7%
- BARRADO5%
- Grabo5%
- Seyal4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top masha and the bear search terms
- masha and the bear71K/yr
- masha and the bear toy16K/yr
- masha and the bear toys8K/yr
- masha and bear3K/yr
Top masha and the bear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
Giochi Preziosi£21.944.6★382 rev
Giochi Preziosi Masha and the Bear Set of 6 Characters from the Famous TV Series 5 to 7 cm Tall and 1 Exclusive Surprise Glow in the Dark for Children from 3 Years
Giochi Preziosi£14.584.6★120 rev
Giochi Preziosi Masha and The Bear - House Playset from the Hit TV Series with Articulated Masha & Bear Figures and Accessories Fun for Kids Aged 3+
Giochi Preziosi£15.484.5★278 rev
Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
Liscianigiochi£5.714.1★29 rev
Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
Masha y el Oso£13.585.0★9 rev
Newest
by launch date
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
BARRADO£23.0716 rev
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
BARRADO£15.468 rev
Masha & The Bear Best Friend Doll Twin Pack Includes 12cm Masha in Painter Dress & 12cm Best Friend in Colourful Sweater Articulated Dolls from the Hit TV Series Gift for Kids 3+
Masha y el Oso£13.589 rev
Lisciani - Wooden jigsaw MASHA AND MICHKA - For Children from 1 year - 9 Wooden Pieces - Easy to assemble jigsaw - Very Large Pieces - Baby Toy Develops Fine Motor Skills - From 12 Months
Liscianigiochi£5.7129 rev
Masha and The Bear Toy Set 12 cm Masha Doll & 20 cm Soft Bear Plush from the Hit TV Series Suitable for Kids Aged 3+
Giochi Preziosi£21.94382 rev
Trending
90-day click momentumBARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Pack Masha and the Bear)
BARRADO£23.074.9★
Lisciani Games - Masha Puzzle Plus 24 - We become Friends? Puzzle for Children 86085
Liscianigiochi£8.124.7★
Grabo - Foil Ball Supershape 35-87 cm Masha & Bear Not Packed Multi-Colour L164
Grabo£6.574.4★
Seyal Maasa and ber Theme Birthday Party Supplies
Seyal£11.713.5★
BARRADO - Soft Toy Masha and the Bear - 22cm/26cm - 16002908 (Bear)
BARRADO£15.464.0★
What buyers say about masha and the bear
What buyers praise and complain about, mined from review topics.What buyers love
“Just like the photos my boy loved it”
“Good value”
“Good for learning different shapes”
What buyers complain about
“Not enough for the money”
“Very small”
Top return reasons
Common questions
- Is masha and the bear profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the masha and the bear niche?
- 7 brands and 29 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in masha and the bear?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for masha and the bear peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the masha and the bear niche?
- Listings span £4.84–£23.07; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 212 reviews — the moat a new listing must climb.