mary costume
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.87avg listing price — sweet spot $15–$100
Review moat
Great448.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.08–£32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 54K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mary costume is a £16K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mary costume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,537
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 56%
- Out of stock
- 17.6%
- Avg brand age
- 73 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- DANSHOW32%
- Morph30%
- Wicked Costumes14%
- Rubber Johnnies9%
- GRACEART8%
- Rubies7%
Demand
Weekly Amazon search volume, last 32 weeks — -70.1% search growth over the last 90 days.Top mary costume search terms
- virgin mary costume5K/yr
- mary costume20K/yr
- mary costume kids14K/yr
- mary nativity costume5K/yr
- mary nativity costume kids9K/yr
Top mary costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
DANSHOW£15.224.3★8 rev
Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium
Morph£14.734.4★1,011 rev
Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
Morph£22.134.3★294 rev
Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress
Rubber Johnnies£14.693.3★45 rev
GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
GRACEART£32.134.6★518 rev
Newest
by launch dateDANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
DANSHOW£15.228 rev
Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
Morph£22.13294 rev
GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
GRACEART£32.13518 rev
Morph Virgin Mary Costume for Kids - Nativity Dress for Girls - Religious Christmas Costume for Holiday Celebrations Small
Morph£14.971,011 rev
Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium
Morph£14.731,011 rev
Trending
90-day click momentumGRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
GRACEART£32.134.6★
DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
DANSHOW£15.224.3★
Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
Morph£22.134.3★
Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress
Rubber Johnnies£14.693.3★
Wicked Costumes Womans Virgin Mary Fancy Dress Costume - One Size (14-16)
Wicked Costumes£15.034.4★
What buyers say about mary costume
What buyers praise and complain about, mined from review topics.What buyers love
“really good quality”
Top return reasons
Common questions
- Is mary costume profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 9 tracked products. 90-day search growth is -70.1%. Flapen's verdict: Skip it (30/100).
- How competitive is the mary costume niche?
- 6 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the mary costume niche?
- Listings span £9.08–£32.13; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.