Mary Costume
FailDemand is soft, at -70.1% this quarter, so Mary Costume is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £16K/yr54K searches / yr
- 90-day growth
- -70.1%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 21 sellers
Flapen Score
Mary Costume against its category
The dotted line is the Toys & Games average. Past it, Mary Costume is stronger. Inside it, weaker.
Market
The Mary Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mary Costume 54K times last year and spent an estimated £16K. The top 5 brands take 93% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -70.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £16Ka year
- Top search term
- virgin mary costume5K searches a year
02 · Price
A sale here is worth £16.87.
Listings sell for £16.87 on average, from £9.08 to £32.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.87 that is £0 to £2K a year per listing.
- Average price
- £16.87inside the $15 to $100 sweet spot
- Price range
- £9.08–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #2,537 within Fancy Dress. It carries 449 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 17.6%
- Average rank
- #2,537in Fancy Dress
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 449per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Mary Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago

Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium
- Price
- £14.73
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 9y ago

Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 294
- Age
- 4y ago

Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress
- Price
- £14.69
- Rating
- 3.3/5
- Reviews
- 45
- Age
- 11y ago

GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
- Price
- £32.13
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 6y ago
Trending
90-day click momentum
GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
- Price
- £32.13
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 6y ago

DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago

Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 294
- Age
- 4y ago

Rubber Johnnies Virgin Mary COSTUME Christmas Nativity Jesus Crib Size 8-14 Adult Fancy Dress
- Price
- £14.69
- Rating
- 3.3/5
- Reviews
- 45
- Age
- 11y ago

Wicked Costumes Womans Virgin Mary Fancy Dress Costume - One Size (14-16)
- Price
- £15.03
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 10y ago
Newest
by launch date
DANSHOW Women Praise Dance Dress Liturgical Worship Costume(238109-07-S)
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago

Morph Mary Costume Virgin Mary Costumes Adult Joseph Outfit Disciple Costume Nativity Costumes Adult X-Large
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 294
- Age
- 4y ago

GRACEART The Nun Religious Outfit Movie Classic Halloween Gown Fancy Dress Costume for Adults (M)
- Price
- £32.13
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 6y ago

Morph Virgin Mary Costume for Kids - Nativity Dress for Girls - Religious Christmas Costume for Holiday Celebrations Small
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 9y ago

Morph Girls Virgin Mary Fancy Dress Costume Christmas Fancy Dress Costume for Girls Available in Medium
- Price
- £14.73
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- DANSHOW32%
- Morph30%
- Wicked Costumes14%
- Rubber Johnnies9%
- GRACEART8%
- Rubies7%
Demand
Mary Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 44.4× · 8 of 12 months tracked
Search terms
Top Mary Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- virgin mary costume5K/yr
- mary costume20K/yr
- mary costume kids14K/yr
- mary nativity costume5K/yr
- mary nativity costume kids9K/yr
Reviews and returns
What reviews say buyers love and hate about Mary Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
really good quality
Its good quality
Good product
Return
5.5% Return rate 71% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mary Costume questions
Answered from the same tracked data.









