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Mary Costume

Fail

Demand is soft, at -70.1% this quarter, so Mary Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£16K/yr54K searches / yr
90-day growth
-70.1%search demand this quarter
Competition
72%top-5 click share · 6 brands · 21 sellers

Flapen Score

Mary Costume against its category

The dotted line is the Toys & Games average. Past it, Mary Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mary Costume 54K times last year and spent an estimated £16K. The top 5 brands take 93% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-70.1%
Conversion, latest week
1.8%
Market size, estimated
£16Ka year
Top search term
virgin mary costume5K searches a year

02 · Price

A sale here is worth £16.87.

Listings sell for £16.87 on average, from £9.08 to £32.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.87 that is £0 to £2K a year per listing.

Average price
£16.87inside the $15 to $100 sweet spot
Price range
£9.08–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #2,537 within Fancy Dress. It carries 449 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
17.6%
Average rank
#2,537in Fancy Dress
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Mary Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • DANSHOW32%
  • Morph30%
  • Wicked Costumes14%
  • Rubber Johnnies9%
  • GRACEART8%
  • Rubies7%

Demand

Mary Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 44.4× · 8 of 12 months tracked

Search terms

Top Mary Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • virgin mary costume5K/yr
  • mary costume20K/yr
  • mary costume kids14K/yr
  • mary nativity costume5K/yr
  • mary nativity costume kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Mary Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

really good quality

Its good quality

Good product

Return

5.5% Return rate 71% Fixable by listing

Size-Overall71%▁██▃█▅
Functionality-Overall14%█▁▁▃▁▁
Length7%▁▁▁█▁▁
Product Condition7%▁▁▁▁▁█

FAQ

Common Mary Costume questions

Answered from the same tracked data.