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Mary Costume

soft demand (-70.1% this quarter) — Mary Costume doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 4Growth 0Conversion 22Competition 23Returns 23Price range 74Avg price 80Brand share 18Review moat 78Quality gap 76
This niche Category average

Is Mary Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mary Costume is a £16K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 30/100.

Mary Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.1% over the last 90 days and 1.8% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr2K
Search volume / yr-70.1%54K
Conversion rate1.8%
Avg price£16.87

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers6 · 21
Top-5 product click share72%
Open market7%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews449

Top Mary Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • DANSHOW32%
  • Morph30%
  • Wicked Costumes14%
  • Rubber Johnnies9%
  • GRACEART8%
  • Rubies7%

Mary Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR1.8%Products9Brands6Top 5 Brands93%OOS Rate17.6%Rating4.3★Reviews449Avg BSR#2,537
2K2KSpike '26Prime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Mary Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • virgin mary costume5K/yr
  • mary costume20K/yr
  • mary costume kids14K/yr
  • mary nativity costume5K/yr
  • mary nativity costume kids9K/yr

What reviews say buyers love and hate about Mary Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall100%

really good quality

Mary Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Functionality-Overall
14%
3Length
7%
4Product Condition
7%

Common Mary Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mary Costume 30/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 9 tracked products. Search demand moved -70.1% over the last 90 days.
Mary Costume sells for £16.87 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.08–£32.13. The average incumbent carries 449 reviews — the moat a new listing must climb.