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Marvins Magic

Fail

The top 5 brands take 100% of clicks, so Marvins Magic is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£13K/yr27K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
67%top-5 click share · 2 brands · 16 sellers

Flapen Score

Marvins Magic against its category

The dotted line is the Toys & Games average. Past it, Marvins Magic is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvins Magic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marvins Magic 27K times last year and spent an estimated £13K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
2.1%
Market size, estimated
£13Ka year
Peak month
December7.9× the quietest month
Top search term
marvins magic24K searches a year

02 · Price

A sale here is worth £22.74.

Listings sell for £22.74 on average, from £11.85 to £81.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.74 that is £0 to £2K a year per listing.

Average price
£22.74inside the $15 to $100 sweet spot
Price range
£11.85–£81.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #363 within Arts & Crafts. It carries 2,523 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
14.4%
Average rank
#363in Arts & Crafts
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,523per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Marvins Magic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Marvin's Magic99%
  • Blue Marble1%

Demand

Marvins Magic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Reviews and returns

What reviews say buyers love and hate about Marvins Magic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.30

Very poor quality

Advertised Vs Actual Product17%−0.14

Not as described

Size-Overall17%−0.14

are so small I can't get my thumbs into them

Value For Money11%+0.86

feels a bit expensive for what you get as some of the items are used repeatedly for other tricks of slight variation

Love

Fun/Entertainment Experience30%+2.04

My son has enjoyed playing with these

Good fun

Great source of entertainment

Gifting Purpose18%+1.04

good gift

Great gift

This magic set is a really good gift for children

Value For Money13%+0.86

Good value for money

Top wuality product,well priced

good value

Quality-Overall9%−0.30

All good fun and lovely quality items as I would expect from this brand, a decent and enjoyable starter set

It all feels good quality and well made

Good quality and value for money

Advertised Vs Actual Product5%−0.14

Just as described

Return

1.1% Return rate 18% Fixable by listing

Gifting Purpose30%█▆▅▅▆▆
Product Condition13%▁▇▆▄▄█
Functionality-Overall12%▁▁▃▃▃█
Defective Material/Parts11%█▇▂▄▃▃
Quality-Overall8%▁▆█▇▃▁

Very poor quality

FAQ

Common Marvins Magic questions

Answered from the same tracked data.