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Marvel Toys

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -17.0% this quarter, so Marvel Toys is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£206K/yr465K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
51%top-5 click share · 20 brands · 134 sellers

Flapen Score

Marvel Toys against its category

The dotted line is the Toys & Games average. Past it, Marvel Toys is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marvel Toys 465K times last year and spent an estimated £206K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
3.5%
Market size, estimated
£206Ka year
Peak month
December3.9× the quietest month
Top search term
marvel toys194K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £3.56 to £32.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£3.56–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #62 within Arts & Crafts. It carries 2,005 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#62in Arts & Crafts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,005per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Marvel Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

134

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

34%

  • Splat Planet21%
  • Play-Doh13%
  • Aonuily10%
  • Marvel8%
  • Mirthigig7%
  • Ravensburger6%

Demand

Marvel Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Marvel Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • marvel toys194K/yr
  • superhero toys80K/yr
  • spiderman toys age 432K/yr
  • spiderman toys age 329K/yr
  • spiderman toys age 516K/yr
  • marvel toys for boys age 417K/yr
  • marvel toys for boys age 515K/yr
  • marvel gifts for boys18K/yr
  • marvel toy13K/yr
  • spoderman8K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Toys

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Durability”
0.9%of orders come back
“Really flimsy broke immediately”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Marvel Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data