Marvel Toys
MaybeReturns run at only 0.9% of orders. But demand is soft, at -17.0% this quarter, so Marvel Toys is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £206K/yr465K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 134 sellers
Flapen Score
Marvel Toys against its category
The dotted line is the Toys & Games average. Past it, Marvel Toys is stronger. Inside it, weaker.
Market
The Marvel Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marvel Toys 465K times last year and spent an estimated £206K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £206Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- marvel toys194K searches a year
02 · Price
A sale here is worth £12.54.
Listings sell for £12.54 on average, from £3.56 to £32.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.
- Average price
- £12.54under the $15 to $100 sweet spot
- Price range
- £3.56–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #62 within Arts & Crafts. It carries 2,005 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #62in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,005per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Marvel Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 7y ago

Aonuily Heros Figures 5Pcs Pvc Figures Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.97
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago

Marvel T Shirts 3 Pack Boys Avengers T Shirt Multipack Boys T-Shirts Official Avengers Merchandise Multicolour 3-4 Years
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 2y ago

Play-Doh Marvel Hero Adventure Action Figure Playset
- Price
- £10.79
- Rating
- 4.7/5
- Reviews
- 4,205
- Age
- 2y ago

Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 6,767
- Age
- 9y ago
Trending
90-day click momentum
Marvel T Shirts 3 Pack Boys Avengers T Shirt Multipack Boys T-Shirts Official Avengers Merchandise Multicolour 3-4 Years
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 2y ago

Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 7y ago

Spider Toys Gesture Sensing Remote Control Car Gift for Kids 4-12 Years
- Price
- £16.48
- Rating
- 4.4/5
- Reviews
- 1,115
- Age
- 1y ago

Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.72
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 8mo ago

Play-Doh Marvel Hero Adventure Action Figure Playset
- Price
- £10.79
- Rating
- 4.7/5
- Reviews
- 4,205
- Age
- 2y ago
Newest
by launch date
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.72
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 8mo ago

Mirthigig Remote Control Car 1:18 with Flash Lights 2.4GHz Drift RC Cars Boys Toys Gifts Games Birthday Present for 3 4 5 6 7 8 9 10 Year Old Boys Kids Toys Age 3-12
- Price
- £14.03
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 1y ago

Outdoor Toys for 3-12 Years Old Boys Rocket Launcher for Kids Toys Age 3-12 Years Old Boys Gifts Rocket with 4 Rockets & Web Air Pump Toddler Garden Toy Birthday Present Easter Gift for Kids
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 1y ago

Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 1,086
- Age
- 1y ago

Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
134
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
34%
- Splat Planet21%
- Play-Doh13%
- Aonuily10%
- Marvel8%
- Mirthigig7%
- Ravensburger6%
Demand
Marvel Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Marvel Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marvel toys194K/yr
- superhero toys80K/yr
- spiderman toys age 432K/yr
- spiderman toys age 329K/yr
- spiderman toys age 516K/yr
- marvel toys for boys age 417K/yr
- marvel toys for boys age 515K/yr
- marvel gifts for boys18K/yr
- marvel toy13K/yr
- spoderman8K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really flimsy broke immediately
Broke after like 5 mins
Broke within a few days
Not good quality for a present
Poor quality
Cheap quality
Larger figures than I thought
Small
cards are quite small so bit challenging for younger kids
Too flimsy
Not very sturdy
Flimsy
Shame about the clasp/buckle
Strap broke easily
Poor quality strap
Love
Fun toy
keeps him entertained
Great fun
Excellent value
For the price
Worth it
the quality is clear
More than expected in quality
Good quality
Gift
Best gift
Easter Gift
as described
they served the intended purpose
Great just what I wanted
Return
0.9% Return rate 21% Fixable by listing
You cant even turn
does not work
Gesture sensor not working
Larger figures than I thought
Small
cards are quite small so bit challenging for younger kids
Not good quality for a present
Poor quality
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Toys questions
Answered from the same tracked data.









