Marvel Legends
FailThe top 5 brands take 99% of clicks, so Marvel Legends is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £245K/yr2.8M searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 38%top-5 click share · 6 brands · 173 sellers
Flapen Score
Marvel Legends against its category
The dotted line is the Toys & Games average. Past it, Marvel Legends is stronger. Inside it, weaker.
Market
The Marvel Legends market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marvel Legends 2.8M times last year and spent an estimated £245K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £245Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- marvel legends2.4M searches a year
02 · Price
A sale here is worth £25.81.
Listings sell for £25.81 on average, from £11.64 to £49.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £25.81 that is £0 to £3K a year per listing.
- Average price
- £25.81inside the $15 to $100 sweet spot
- Price range
- £11.64–£49.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #899 within Play Figures. It carries 748 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 96%
- Out of stock, average day
- 4.7%
- Average rank
- #899in Play Figures
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 15 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Marvel Legends products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Legends Series Punisher The Punisher Collectible 15-cm Action Figure Set
- Price
- £21.25
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 2mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Marvels Lizard Spider-Man Comics Collectible 15-cm-scale Action Figure
- Price
- £33.47
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 7mo ago
Trending
90-day click momentum
Marvel Legends Series Punisher The Punisher Collectible 15-cm Action Figure Set
- Price
- £21.25
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 2mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Marvel Legends Series Warbow Saga of Crystar Comics Action Figure
- Price
- £15.36
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 9mo ago

Marvel Legends Series Magic: The Gathering Mary Jane Watson (Iron Spider) Spider-Man Action Figure and Exclusive Foil Trading Card Red
- Price
- £21.53
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 11mo ago
Newest
by launch date
Marvel Legends Series Punisher The Punisher Collectible 15-cm Action Figure Set
- Price
- £21.25
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 2mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift
- Price
- £34.25
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 6mo ago

Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 15-cm-scale Action Figures
- Price
- £40.67
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
6 rising
Sellers
173
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
38%
Top 20: 72%
Open market
0%
- Marvel89%
- SPIDER-MAN8%
- Star Wars1%
- Hasbro1%
- Volvik1%
- Absolute Cult1%
Demand
Marvel Legends search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Marvel Legends search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marvel legends2.4M/yr
- marvel legends figures99K/yr
- marvel legends x men43K/yr
- hasbro marvel legends31K/yr
- marvel legends action figures28K/yr
- marvel legends lizard25K/yr
- marvel legends xmen18K/yr
- marvel legends gamerverse29K/yr
- marvel legends figure15K/yr
- marvel legends series15K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel Legends
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
that claw is a little loose
It's even bigger than I thought
The jeans look awful theyre too tight
is expensive for what it is
Absolutely not the cheapest
The only issue is the figure is flat footed
Had to buy another one because the first one broke I started turning the upper torso
the guns are very bendy
Love
Good value
Worth it
Value for money
No Complaints
Detailing overall very good
Good quality
Its an amazing figure that looks great to add to my collection
Great toy and collector's item
Great seller and figure
great colours
a nice colour scheme
Red is really cool
Birthday present
It was a present for my grandson
Great figure, perfect present for my brother
Return
1.2% Return rate 20% Fixable by listing
that claw is a little loose
It's even bigger than I thought
The jeans look awful theyre too tight
I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control
Quality control is horrid
is expensive for what it is
Absolutely not the cheapest
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Legends questions
Answered from the same tracked data.









