Is marvel legends profitable to sell on Amazon United Kingdom?

The niche generates £245K/yr across 51 tracked products. 15 of 29 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).

How competitive is the marvel legends niche?

6 brands and 173 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in marvel legends?

Top complaints mined from reviews: Size-Overall, Value For Money, Shape/Style. The return rate is 1.2%.

When does demand for marvel legends peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the marvel legends niche?

Listings span £11.64–£49.79; the average listing price is £25.81 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

marvel legends

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£25.81

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£11.64–£49.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good748.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£245K

£245K/yr · 2.8M searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, marvel legends is a £245K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

marvel legends market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £258K–£323K; units × avg price
Conversion rate: 0.3%
Avg BSR: #899
Page quality: 0%
Prime: 96%
Sponsored: 14%
Out of stock: 4.7%
Avg brand age: 45 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

173

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

Marvel89%
SPIDER-MAN8%
Star Wars1%
Hasbro1%
Volvik1%
Absolute Cult1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top marvel legends search terms

marvel legends2.4M/yr -7.7%0.2% conv.
marvel legends figures99K/yr -24.6%0.1% conv.
marvel legends x men43K/yr +50.1%0.1% conv.
hasbro marvel legends31K/yr -1.2%0.0% conv.
marvel legends action figures28K/yr -20.2%0.3% conv.
marvel legends lizard25K/yr -9.6%0.7% conv.
marvel legends xmen18K/yr +18.5%0.1% conv.
marvel legends gamerverse29K/yr -17.8%0.5% conv.
marvel legends figure15K/yr +2.6%0.3% conv.
marvel legends series15K/yr -13.7%0.2% conv.

All search terms

Top marvel legends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£19.684.6★104 rev

Marvel Legends Series Punisher The Punisher Collectible 15-cm Action Figure Set

Marvel£21.254.3★21 rev

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£31.974.8★32 rev

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift

Marvel£19.164.8★958 rev

Marvel Legends Series Marvels Lizard Spider-Man Comics Collectible 15-cm-scale Action Figure

SPIDER-MAN£33.474.6★78 rev

Newest

by launch date

Marvel Legends Series Punisher The Punisher Collectible 15-cm Action Figure Set

Marvel£21.2521 rev

2mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£19.68104 rev

3mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£31.9732 rev

3mo ago

Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift

Marvel£34.25239 rev

6mo ago

Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 15-cm-scale Action Figures

Marvel£40.67149 rev

6mo ago

What buyers say about marvel legends

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good value”

Quality-Overall19%

“No Complaints”

Collectibles15%

“Its an amazing figure that looks great to add to my collection”

Color6%

“great colours”

Gifting Purpose5%

“Birthday present”

Display-Overall4%

“also great for display”

Advertised Vs Actual Product4%

“As described”

Add-Ons/Attachments4%

“Lots of accessories”

Design-Overall3%

“Its strong, good decoration”

Size-Overall3%

“Great size”

What buyers complain about

Size-Overall25%

“that claw is a little loose”

Value For Money13%

“is expensive for what it is”

Shape/Style8%

“The only issue is the figure is flat footed”

Durability8%

“Had to buy another one because the first one broke I started turning the upper torso”

Strength8%

“the guns are very bendy”

Color8%

“Its not green its red”

Grip4%

“my only gripe was that the left hand was unable to move”

Quality-Overall4%

“I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control”

Advertised Vs Actual Product4%

“not reccomend the seller ad they use Evri”

Top return reasons

Defective Material/Parts21%

Size-Overall11%

Quality-Overall8%

Value For Money7%

Degree Of Motion6%

Durability6%

Compatibility-Overall5%