marvel figures
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great£4.71–£89.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Good£13.69avg listing price — sweet spot $15–$100
Review moat
Okay1,702.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 433K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, marvel figures is a £91K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
marvel figures market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £110K–£137K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
17 flat
Sellers
183
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
13%
- Marvel36%
- Aonuily24%
- Hasbro11%
- MARVEL THE AVENGERS7%
- POLYPLAS6%
- Splat Planet4%
- Open — no brand owns it (11 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top marvel figures search terms
- marvel figures122K/yr
- avengers toys77K/yr
- marvel action figures51K/yr
- super hero26K/yr
- superheroes21K/yr
- superhero figures26K/yr
- super hero figures22K/yr
- avengers figures20K/yr
- marvel figure11K/yr
- action figures marvel8K/yr
Top marvel figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aonuily Heros Figures 5Pcs Pvc Figures Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
Aonuily£8.974.0★111 rev
Avengers Heros Figures 6Pcs Pvc Figure Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
Aonuily£8.534.0★31 rev
POLYPLAS Heros Figures Set 5PCS Pvc Figures Collecting Spider Model Hulk Iron Man Thanos Batman Cake Toppers Heros Series Toy for Kids Birthday Gifts
POLYPLAS£8.424.0★35 rev
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
Marvel£7.254.8★194 rev
avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green
Marvel£11.814.7★1,390 rev
Newest
by launch date
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.11958 rev
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
Marvel£7.25194 rev
Marvel Avengers Titan Series Iron Man 29.2-cm (11.5 inch) Action Figure Super Hero Figures & Toys for kids Ages 4+ Red
MARVEL THE AVENGERS£7.46115 rev
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.72741 rev
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
Marvel£11.4989 rev
Trending
90-day click momentumMarvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
Marvel£11.494.6★
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
Splat Planet£10.004.6★
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
Textiles 4 Home£7.954.6★
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.114.8★
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
Marvel£7.254.8★
What buyers say about marvel figures
What buyers praise and complain about, mined from review topics.What buyers love
“quality arrived quickly”
“Good price”
“Fun set”
“Cute collectible design”
“Good size”
“it was a lovely little present for my nephew”
“sturdy figures that held up well during the celebration”
“Cute collectible design”
“shouldnt break too easily”
“The colours are bright”
What buyers complain about
“Cheap quality”
“Partly my fault as I didnt read the size”
“obviously very expensive for what they were probably wouldnt buy them again”
“broke within minutes of having”
“Makes playing it harder to set up each time”
“wheels came off”
“Could be sturdier”
“my only gripe was that the left hand was unable to move”
“the plastic feels quite cheap”
“Not good quality for a present”
Top return reasons
Common questions
- Is marvel figures profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 46 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the marvel figures niche?
- 17 brands and 183 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in marvel figures?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.8%.
- When does demand for marvel figures peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the marvel figures niche?
- Listings span £4.71–£89.42; the average listing price is £13.69 (sweet spot $15–$100). The average incumbent carries 1,703 reviews — the moat a new listing must climb.