Marvel Figures
soft demand (-17.6% this quarter) — Marvel Figures doesn't clear our bar today.
Flapen Score
Is Marvel Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Marvel Figures is a £91K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Marvel Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.6% over the last 90 days and 1.5% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 46 products
Top Marvel Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aonuily Heros Figures 5Pcs Pvc Figures Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.97
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago
Avengers Heros Figures 6Pcs Pvc Figure Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.53
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 2y ago
POLYPLAS Heros Figures Set 5PCS Pvc Figures Collecting Spider Model Hulk Iron Man Thanos Batman Cake Toppers Heros Series Toy for Kids Birthday Gifts
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
- Price
- £7.25
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago
avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 1,390
- Age
- 2y ago
Trending
90-day click momentum
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 7y ago
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
- Price
- £7.25
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago
Newest
by launch dateMarvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
- Price
- £7.25
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago
Marvel Avengers Titan Series Iron Man 29.2-cm (11.5 inch) Action Figure Super Hero Figures & Toys for kids Ages 4+ Red
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 7mo ago
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.72
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 8mo ago
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
17 flat
Sellers
183
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
13%
- Marvel36%
- Aonuily24%
- Hasbro11%
- MARVEL THE AVENGERS7%
- POLYPLAS6%
- Splat Planet4%
- Open — no brand owns it (11 brands, 13%)
Marvel Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Marvel Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- marvel figures122K/yr
- avengers toys77K/yr
- marvel action figures51K/yr
- super hero26K/yr
- superheroes21K/yr
- superhero figures26K/yr
- super hero figures22K/yr
- avengers figures20K/yr
- marvel figure11K/yr
- action figures marvel8K/yr
What reviews say buyers love and hate about Marvel Figures
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“quality arrived quickly”
“Good price”
“Fun set”
“Cute collectible design”
“Good size”
What buyers complain about
77% of reviews“Cheap quality”
“Partly my fault as I didnt read the size”
“obviously very expensive for what they were probably wouldnt buy them again”
“broke within minutes of having”
“Makes playing it harder to set up each time”
Marvel Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Marvel Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
