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Mario Stickers

Fail

Prices span $2.19–$10.69, mostly outside the sweet spot, so Mario Stickers is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£18K/yr37K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 22 sellers

Flapen Score

Mario Stickers against its category

The dotted line is the Toys & Games average. Past it, Mario Stickers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Stickers 37K times last year and spent an estimated £18K. The top 5 brands take 84% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
8.1%
Market size, estimated
£18Ka year
Peak month
April1.8× the quietest month
Top search term
mario stickers24K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £2.19 to £10.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £6.02 that is £602 to £2K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£2.19–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£602–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #164 within Arts & Crafts. It carries 664 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#164in Arts & Crafts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
664per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mario Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Canverlens28%
  • NTGFU19%
  • Ainvliya15%
  • Panini14%
  • Pyeunglloon7%
  • CloverCy6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Mario Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Mario Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product67%−0.27

Item was not as described

Misleading amount

Not as advertised

Ease Of Use17%+0.46

A little bit hard to peel the back of the stickers

Quality-Overall6%+1.45

quantity over quality

Print Quality6%−0.02

The print quality is surprisingly poor, and very few designs are actually good stickers; some are okay, though

Love

Quality-Overall30%+1.45

Great quality

all in all a good selection

Very good and incredible variety

Collectibles23%+1.27

A fun way to start the Mario collection

a good introduction to the collection

This is a good starter pack for the Super Mario sticker collection

Value For Money18%+0.98

good value

decent price

decent value

Certifications9%+0.46

Approved

Advertised Vs Actual Product5%−0.27

You got what you ask for

Return

0.1% Return rate 70% Fixable by listing

Advertised Vs Actual Product40%▁█▂▅▆▁

Item was not as described

Misleading amount

Not as advertised

Size-Overall30%▁▁█▇▄▃
Adhesion/Stickiness10%▁▁█▁▁█
Quality-Overall10%▁▁▁▁▁█

quantity over quality

Value For Money10%▁▁▁▁▁█

FAQ

Common Mario Stickers questions

Answered from the same tracked data.