How competitive is the Mario Plush niche on Amazon United Kingdom?

10 brands and 119 sellers compete in Mario Plush on Amazon United Kingdom. The top 5 Mario Plush products take 36% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Mario Plush?

Mario Plush buyers on Amazon United Kingdom complain most about Size-Overall, Hard Feel, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Mario Plush niche?

Mario Plush sells for £16.42 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.12–£30.37. The average incumbent carries 628 reviews — the moat a new listing must climb.

Mario Plush

a small market ($33K/yr) — Mario Plush doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mario Plush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mario Plush is a £33K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 42/100.

Mario Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 1.8% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr3K

Search volume / yr-23.5%112K

Conversion rate1.8%

Avg price£16.42

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 119

Top-5 product click share36%

Open market10%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 42 products

Top Mario Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Simba 109231010 Super Mario Plush Toy 30 cm

Price: £7.93
Rating: 4.8/5
Reviews: 4,963
Age: 5y ago

Simba Toys Plush Luigi Suitable from the First Months of Age 20 cm

Price: £9.83
Rating: 4.6/5
Reviews: 2,085
Age: 5y ago

Super Mario - Sanei Mario 24cm Plush Officially Licensed

Price: £10.74
Rating: 4.4/5
Reviews: 199
Age: 5y ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years

Price: £14.84
Rating: 4.8/5
Reviews: 16
Age: 3mo ago

Super Mario Bros 24 cm Sanei Officially Licensed Nintendo Mario Plush Toy (Red)

Price: £12.02
Rating: 4.5/5
Reviews: 589
Age: 10y ago

Newest

by launch date

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years

Price: £14.84
Rating: 4.8/5
Reviews: 16
Age: 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years

Price: £14.40
Rating: 4.8/5
Reviews: 16
Age: 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years

Price: £14.86
Rating: 4.8/5
Reviews: 16
Age: 3mo ago

The Super Mario Galaxy Movie Jumbo Plush Multipack 9

Price: £30.37
Rating: 4.8/5
Reviews: 75
Age: 5mo ago

The Super Mario Galaxy Movie Luigi Jumbo Plush 9

Price: £11.43
Rating: 4.2/5
Reviews: 18
Age: 5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

119

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

Super Mario41%
Simba30%
Sanei11%
Jakks Pacific4%
Club Mocchi Mocchi4%
THE SUPER MARIO BROS. MOVIE3%
Open — no brand owns it (4 brands, 7%)

Mario Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR1.8%Products42Brands10Top 5 Brands90%OOS Rate5.4%Rating4.7★Reviews628Avg BSR#1,527

Peak months: Apr, Dec · busiest ÷ quietest = 2.4×

Top Mario Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mario plush50K/yr -25.7%1.1% conv.
mario plushies18K/yr -24.5%1.3% conv.
super mario plush12K/yr -26.9%2.0% conv.
mario teddy9K/yr -19.2%3.6% conv.
sanei10K/yr -24.1%0.1% conv.
super mario teddy3K/yr +15.7%2.9% conv.
nintendo plush5K/yr -20.7%0.4% conv.
super mario plush toys2K/yr -5.5%1.7% conv.
mario squishmallow2K/yr -30.9%0.3% conv.

What reviews say buyers love and hate about Mario Plush

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall42%

“Great item, exactly as described”

Size-Overall15%

“a decent size”

Soft Feel9%

“Great soft toy”

Fun/Entertainment Experience8%

“Great toy”

Value For Money8%

“Fantastic value for money love Mario”

What buyers complain about

86% of reviews

Size-Overall57%

“Chose wrong size to match existing Mario Toy”

Hard Feel7%

“it isn't as soft as expected which was disappointing”

Advertised Vs Actual Product7%

“its not that accurate to the pictures”

Quality-Overall5%

“so not the best quality unfortunately”

Durability5%

“Not very durable unfortunately”

Mario Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Quality-Overall

3Advertised Vs Actual Product

4Gifting Purpose

5Value For Money

Common Mario Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario Plush 42/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 42 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -23.5% over the last 90 days.