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Mario Plush

Fail

Shoppers spend only $33K a year here, so Mario Plush is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£33K/yr112K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
36%top-5 click share · 10 brands · 119 sellers

Flapen Score

Mario Plush against its category

The dotted line is the Toys & Games average. Past it, Mario Plush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Plush 112K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Apr–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
1.8%
Market size, estimated
£33Ka year
Peak month
December2.4× the quietest month
Top search term
mario plush50K searches a year

02 · Price

A sale here is worth £16.42.

Listings sell for £16.42 on average, from £7.12 to £30.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.

Average price
£16.42inside the $15 to $100 sweet spot
Price range
£7.12–£30.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,527 within Dolls & Accessories. It carries 628 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
83%
Out of stock, average day
5.4%
Average rank
#1,527in Dolls & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
628per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mario Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£992£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

119

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

7%

  • Super Mario41%
  • Simba30%
  • Sanei11%
  • Jakks Pacific4%
  • Club Mocchi Mocchi4%
  • THE SUPER MARIO BROS. MOVIE3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Mario Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mario Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario plush50K/yr
  • mario plushies18K/yr
  • super mario plush12K/yr
  • mario teddy9K/yr
  • sanei10K/yr
  • super mario teddy3K/yr
  • nintendo plush5K/yr
  • super mario plush toys2K/yr
  • mario squishmallow2K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall57%+1.21

Chose wrong size to match existing Mario Toy

Bigger than expected

smaller than I expected

Hard Feel7%−0.03

it isn't as soft as expected which was disappointing

Advertised Vs Actual Product7%−0.05

its not that accurate to the pictures

Quality-Overall5%+2.51

so not the best quality unfortunately

Could be better quality for the price

Durability5%−0.04

Not very durable unfortunately

Love

Quality-Overall42%+2.51

Great item, exactly as described

The plush toy is of good quality

Excellent quality

Size-Overall15%+1.21

a decent size

Large size

perfect size quality top notch

Soft Feel9%

Great soft toy

Its soft, accurate to the character and it looks high quality

Soft to the touch

Fun/Entertainment Experience8%+0.51

Great toy

the parents are happy

My Son loves this cuddly toy

Value For Money8%−0.02

Fantastic value for money love Mario

it was inexpensive

Worth the price

Return

0.5% Return rate 71% Fixable by listing

Size-Overall62%▃▅▇▇██

Chose wrong size to match existing Mario Toy

Bigger than expected

smaller than I expected

Quality-Overall8%▁█▁█▂▅

so not the best quality unfortunately

Could be better quality for the price

Advertised Vs Actual Product8%█▁▁▅▅▄

its not that accurate to the pictures

Gifting Purpose5%▁▁█▁▂▁
Value For Money5%▁█▃▃▂▁

quite expensive for what it is

FAQ

Common Mario Plush questions

Answered from the same tracked data.