Mario Plush
FailShoppers spend only $33K a year here, so Mario Plush is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £33K/yr112K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 36%top-5 click share · 10 brands · 119 sellers
Flapen Score
Mario Plush against its category
The dotted line is the Toys & Games average. Past it, Mario Plush is stronger. Inside it, weaker.
Market
The Mario Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mario Plush 112K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Apr–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £33Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- mario plush50K searches a year
02 · Price
A sale here is worth £16.42.
Listings sell for £16.42 on average, from £7.12 to £30.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.
- Average price
- £16.42inside the $15 to $100 sweet spot
- Price range
- £7.12–£30.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,527 within Dolls & Accessories. It carries 628 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 83%
- Out of stock, average day
- 5.4%
- Average rank
- #1,527in Dolls & Accessories
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 628per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Mario Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simba 109231010 Super Mario Plush Toy 30 cm
- Price
- £7.93
- Rating
- 4.8/5
- Reviews
- 4,963
- Age
- 5y ago

Simba Toys Plush Luigi Suitable from the First Months of Age 20 cm
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 2,085
- Age
- 5y ago

Super Mario - Sanei Mario 24cm Plush Officially Licensed
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 5y ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.84
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Bros 24 cm Sanei Officially Licensed Nintendo Mario Plush Toy (Red)
- Price
- £12.02
- Rating
- 4.5/5
- Reviews
- 589
- Age
- 10y ago
Trending
90-day click momentum
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.86
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.40
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.84
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

The Super Mario Galaxy Movie Jumbo Plush Multipack 9
- Price
- £30.37
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 5mo ago

Simba Toys Plush Luigi Suitable from the First Months of Age 20 cm
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 2,085
- Age
- 5y ago
Newest
by launch date
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.84
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.40
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.86
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

The Super Mario Galaxy Movie Jumbo Plush Multipack 9
- Price
- £30.37
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 5mo ago

The Super Mario Galaxy Movie Luigi Jumbo Plush 9
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
119
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
7%
- Super Mario41%
- Simba30%
- Sanei11%
- Jakks Pacific4%
- Club Mocchi Mocchi4%
- THE SUPER MARIO BROS. MOVIE3%
- Open — no brand owns it (4 brands, 7%)
Demand
Mario Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mario Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mario plush50K/yr
- mario plushies18K/yr
- super mario plush12K/yr
- mario teddy9K/yr
- sanei10K/yr
- super mario teddy3K/yr
- nintendo plush5K/yr
- super mario plush toys2K/yr
- mario squishmallow2K/yr
Reviews and returns
What reviews say buyers love and hate about Mario Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chose wrong size to match existing Mario Toy
Bigger than expected
smaller than I expected
it isn't as soft as expected which was disappointing
its not that accurate to the pictures
so not the best quality unfortunately
Could be better quality for the price
Not very durable unfortunately
Love
Great item, exactly as described
The plush toy is of good quality
Excellent quality
a decent size
Large size
perfect size quality top notch
Great soft toy
Its soft, accurate to the character and it looks high quality
Soft to the touch
Great toy
the parents are happy
My Son loves this cuddly toy
Fantastic value for money love Mario
it was inexpensive
Worth the price
Return
0.5% Return rate 71% Fixable by listing
Chose wrong size to match existing Mario Toy
Bigger than expected
smaller than I expected
so not the best quality unfortunately
Could be better quality for the price
its not that accurate to the pictures
quite expensive for what it is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Plush questions
Answered from the same tracked data.









