mario plush
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Review moat
Good627.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.12–£30.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 112K searches
According to Flapen's Amazon United Kingdom niche tracking, mario plush is a £33K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mario plush market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,527
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 31%
- Out of stock
- 5.4%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
119
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
7%
- Super Mario41%
- Simba30%
- Sanei11%
- Jakks Pacific4%
- Club Mocchi Mocchi4%
- THE SUPER MARIO BROS. MOVIE3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 2.4×
Top mario plush search terms
- mario plush50K/yr
- mario plushies18K/yr
- super mario plush12K/yr
- mario teddy9K/yr
- sanei10K/yr
- super mario teddy3K/yr
- nintendo plush5K/yr
- super mario plush toys2K/yr
- mario squishmallow2K/yr
Top mario plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simba 109231010 Super Mario Plush Toy 30 cm
Simba£7.934.8★4,963 rev
Simba Toys Plush Luigi Suitable from the First Months of Age 20 cm
Simba£9.834.6★2,085 rev
Super Mario - Sanei Mario 24cm Plush Officially Licensed
Super Mario£10.744.4★199 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.844.8★16 rev
Super Mario Bros 24 cm Sanei Officially Licensed Nintendo Mario Plush Toy (Red)
Super Mario£12.024.5★589 rev
Newest
by launch dateSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.8416 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.4016 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
Super Mario£14.8616 rev
The Super Mario Galaxy Movie Jumbo Plush Multipack 9
Jakks Pacific£30.3775 rev
The Super Mario Galaxy Movie Luigi Jumbo Plush 9
THE SUPER MARIO BROS. MOVIE£11.4318 rev
Trending
90-day click momentumSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
Super Mario£14.864.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.404.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.844.8★
The Super Mario Galaxy Movie Jumbo Plush Multipack 9
Jakks Pacific£30.374.8★
Simba Toys Plush Luigi Suitable from the First Months of Age 20 cm
Simba£9.834.6★
What buyers say about mario plush
What buyers praise and complain about, mined from review topics.What buyers love
“Great item, exactly as described”
“a decent size”
“Great soft toy”
“Great toy”
“Fantastic value for money love Mario”
“Great Gift”
“As described”
“It has an amazing feel to it good colours”
“the design feels modern”
“The Super Mario print is bright”
What buyers complain about
“Chose wrong size to match existing Mario Toy”
“it isn't as soft as expected which was disappointing”
“its not that accurate to the pictures”
“so not the best quality unfortunately”
“Not very durable unfortunately”
“quite expensive for what it is”
Top return reasons
Common questions
- Is mario plush profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 42 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the mario plush niche?
- 10 brands and 119 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in mario plush?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for mario plush peak?
- Demand peaks in Apr–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mario plush niche?
- Listings span £7.12–£30.37; the average listing price is £16.42 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.