Skip to content

Mario Kart Scalextric

Fail

The top 5 brands take 100% of clicks, so Mario Kart Scalextric is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£46K/yr34K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
83%top-5 click share · 3 brands · 88 sellers

Flapen Score

Mario Kart Scalextric against its category

The dotted line is the Toys & Games average. Past it, Mario Kart Scalextric is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Kart Scalextric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Kart Scalextric 34K times last year and spent an estimated £46K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
3.4%
Market size, estimated
£46Ka year
Peak month
December6.3× the quietest month
Top search term
mario race track8K searches a year

02 · Price

A sale here is worth £39.97.

Listings sell for £39.97 on average, from £11.27 to £81.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £39.97 that is £4K to £10K a year per listing.

Average price
£39.97inside the $15 to $100 sweet spot
Price range
£11.27–£81.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #198 within Play Vehicles. It carries 1,711 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#198in Play Vehicles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,711per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mario Kart Scalextric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Carrera67%
  • Hot Wheels25%
  • EPOCH Games7%

Demand

Mario Kart Scalextric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Mario Kart Scalextric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario race track8K/yr
  • mario track4K/yr
  • mario scalextric6K/yr
  • mario kart scalextric6K/yr
  • mario kart track5K/yr
  • carrera mario kart4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Kart Scalextric

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall50%−0.35

Doesn't function as it should

One car has no brushes and wont move

Doesnt work

Battery Inclusion33%−0.19

No batteries included

Doesnt contain batteries as stated

No batteries were included

Quality-Overall17%+1.30

Really poor quality components

Love

Quality-Overall31%+1.30

excellent build quality

Great product

Superb item

Fun/Entertainment Experience25%+1.69

Fun to be had with children

Great fun

Fun to be had with children and the big kids

Size-Overall13%+0.78

Fits on the track we

Functionality-Overall13%−0.35

Good item works perfect

Brightness/Shine/Glow6%+0.38

The best thing of all is that it has working lights

Return

2.7% Return rate 5% Fixable by listing

Functionality-Overall36%█▅█▃▃▅

Doesn't function as it should

One car has no brushes and wont move

Doesnt work

Defective Material/Parts22%▁█▇▄█▅
Battery Inclusion7%█▅▁▁▁▇

No batteries included

Doesnt contain batteries as stated

No batteries were included

Value For Money5%▁▁▁▁▆█
Size-Overall5%█▁▁▁▁▁

FAQ

Common Mario Kart Scalextric questions

Answered from the same tracked data.