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Mario Kart Scalextric

Fail

The top 5 brands take 100% of clicks, so Mario Kart Scalextric is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£46K/yr34K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
83%top-5 click share · 3 brands · 88 sellers

Flapen Score

Mario Kart Scalextric against its category

The dotted line is the Toys & Games average. Past it, Mario Kart Scalextric is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Kart Scalextric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Kart Scalextric 34K times last year and spent an estimated £46K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
3.4%
Market size, estimated
£46Ka year
Peak month
December6.3× the quietest month
Top search term
mario race track8K searches a year

02 · Price

A sale here is worth £39.97.

Listings sell for £39.97 on average, from £11.27 to £81.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £39.97 that is £4K to £10K a year per listing.

Average price
£39.97inside the $15 to $100 sweet spot
Price range
£11.27–£81.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #198 within Play Vehicles. It carries 1,711 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#198in Play Vehicles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,711per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mario Kart Scalextric products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

88

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Carrera67%
  • Hot Wheels25%
  • EPOCH Games7%

Demand

Mario Kart Scalextric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Mario Kart Scalextric search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario race track8K/yr
  • mario track4K/yr
  • mario scalextric6K/yr
  • mario kart scalextric6K/yr
  • mario kart track5K/yr
  • carrera mario kart4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Kart Scalextric

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Functionality-Overall”
2.7%of orders come back
“Doesn't function as it should”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mario Kart Scalextric questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data