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Mario Kart Hot Wheels

Fail

The top 5 brands take 100% of clicks, so Mario Kart Hot Wheels is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£48K/yr132K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
48%top-5 click share · 3 brands · 198 sellers

Flapen Score

Mario Kart Hot Wheels against its category

The dotted line is the Toys & Games average. Past it, Mario Kart Hot Wheels is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Kart Hot Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Kart Hot Wheels 132K times last year and spent an estimated £48K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.8%
Market size, estimated
£48Ka year
Peak month
December3.2× the quietest month
Top search term
mario kart hot wheels37K searches a year

02 · Price

A sale here is worth £20.49.

Listings sell for £20.49 on average, from £9.18 to £81.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.49 that is £0 to £2K a year per listing.

Average price
£20.49inside the $15 to $100 sweet spot
Price range
£9.18–£81.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #344 within Hobbies. It carries 1,139 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
78%
Out of stock, average day
0.7%
Average rank
#344in Hobbies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mario Kart Hot Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

198

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

0%

  • Hot Wheels95%
  • Die Cast4%
  • Mattel1%
  • Open — no brand owns it (0%)

Demand

Mario Kart Hot Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Mario Kart Hot Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario kart hot wheels37K/yr
  • hot wheels mario kart27K/yr
  • mario hot wheels22K/yr
  • super mario hot wheels10K/yr
  • hot wheels mario13K/yr
  • mario hot wheels cars10K/yr
  • mario kart hot wheels cars6K/yr
  • hot wheels mario kart cars7K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Kart Hot Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%−0.09

They can be very expensive though

Price was fairly high

Pricey

Functionality-Overall11%−0.08

Doesn't function as it should

Advertised Vs Actual Product11%−0.11

as the other 4 character pack is not described in photos

Size-Overall6%−0.04

what a waste of money it is smaller than a hot wheels car

Quality-Overall6%+0.63

cannot comment on long term quality

Love

Fun/Entertainment Experience27%+2.41

Fun

Great toy

Great and fun for the whole of 10mins

Advertised Vs Actual Product17%−0.11

A+++ As described, grandson loves it

As described

is as described

Quality-Overall14%+0.63

Good quality

Well made

Superb item

Wheel Quality10%+0.78

Nice wheels

Hot wheels - good quality played with daily since buying

Collectibles4%+0.33

Another for the collection

Another kart to add to my child's collection

Great item to add to the kids Mario collection

Return

1.6% Return rate 45% Fixable by listing

Advertised Vs Actual Product30%▃▇█▄▃▆

as the other 4 character pack is not described in photos

Functionality-Overall16%█▁▁▁▁▁

Doesn't function as it should

Size-Overall15%▁▁▆▁█▃

what a waste of money it is smaller than a hot wheels car

Defective Material/Parts12%▁█▁▁▄▁
Value For Money9%▁▁▁▆▄█

They can be very expensive though

Price was fairly high

Pricey

FAQ

Common Mario Kart Hot Wheels questions

Answered from the same tracked data.