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Mario Costume

soft demand (-40.1% this quarter) — Mario Costume doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 27Growth 5Conversion 24Competition 25Returns 49Price range 57Avg price 68Brand share 24Review moat 81Quality gap 77
This niche Category average

Is Mario Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mario Costume is a £113K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Mario Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.1% over the last 90 days and 1.9% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr10K
Search volume / yr-40.1%423K
Conversion rate1.9%
Avg price£14.17

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 26
Top-5 product click share71%
Open market9%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews376

Top Mario Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Aomig54%
  • Disguise12%
  • BSBUY11%
  • IDOTTA10%
  • Super Mario4%
  • Morph3%
  • Open — no brand owns it (3 brands, 7%)

Mario Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume423KCVR1.9%Products16Brands9Top 5 Brands91%OOS Rate33.1%Rating4.3★Reviews376Avg BSR#741
80K60KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Top Mario Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mario costume147K/yr
  • mario and luigi costume78K/yr
  • mario costume adult54K/yr
  • super mario costume20K/yr
  • super mario costume adult14K/yr
  • mario costumes17K/yr
  • mario kart costume11K/yr
  • mario fancy dress adult8K/yr
  • mario outfit11K/yr
  • mario character costumes8K/yr

What reviews say buyers love and hate about Mario Costume

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money34%

Great value for money

Quality-Overall23%

Decent enough

Size-Overall15%

The bodysuit fits as expected

Comfort-Overall7%

comfortable

Advertised Vs Actual Product7%

Good item as ordered

What buyers complain about

61% of reviews
Quality-Overall17%

Bad quality

Value For Money17%

Cheap

Shape/Style8%

Not very flattering for me

Size-Overall8%

was a little on the big side and baggy

Adhesion/Stickiness6%

The only thing I would say is the moustache didnt last long it very quickly lost its stick so maybe an elasticated furry one may have been a better idea

Mario Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Quality-Overall
7%
3Material Quality
3%
4Thin
2%
5Product Condition
1%

Common Mario Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario Costume 36/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 16 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -40.1% over the last 90 days.
Search demand for Mario Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 14.1× the quietest.