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Mario Costume

Fail

Demand is soft, at -40.1% this quarter, so Mario Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£113K/yr423K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
71%top-5 click share · 9 brands · 26 sellers

Flapen Score

Mario Costume against its category

The dotted line is the Toys & Games average. Past it, Mario Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Costume 423K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
1.9%
Market size, estimated
£113Ka year
Peak month
October14.1× the quietest month
Top search term
mario costume147K searches a year

02 · Price

A sale here is worth £14.17.

Listings sell for £14.17 on average, from £7.69 to £24.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £14.17 that is £7K to £11K a year per listing.

Average price
£14.17under the $15 to $100 sweet spot
Price range
£7.69–£24.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #741 within Fancy Dress. It carries 376 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
33.1%
Average rank
#741in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
376per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mario Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Aomig54%
  • Disguise12%
  • BSBUY11%
  • IDOTTA10%
  • Super Mario4%
  • Morph3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Mario Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Search terms

Top Mario Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario costume147K/yr
  • mario and luigi costume78K/yr
  • mario costume adult54K/yr
  • super mario costume20K/yr
  • super mario costume adult14K/yr
  • mario costumes17K/yr
  • mario kart costume11K/yr
  • mario fancy dress adult8K/yr
  • mario outfit11K/yr
  • mario character costumes8K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.47

Bad quality

Value For Money17%−0.03

Cheap

Shape/Style8%+0.07

Not very flattering for me

The shape, size, and style are completely different

Size-Overall8%+2.32

was a little on the big side and baggy

Adhesion/Stickiness6%−0.04

The only thing I would say is the moustache didnt last long it very quickly lost its stick so maybe an elasticated furry one may have been a better idea

Love

Value For Money34%−0.03

Great value for money

Fantastic price

Worth it

Quality-Overall23%−0.47

Decent enough

Fun and Great Quality Costume Kit

Quality looks good

Size-Overall15%+2.32

The bodysuit fits as expected

Fits well

Fits a 6 feet tall man who wears size L perfectly

Comfort-Overall7%+0.98

comfortable

its comfortable enough for a party or Halloween night

were comfortable to wear

Advertised Vs Actual Product7%+0.67

Good item as ordered

looks just like the photos

Absolutely true to the pic

Return

3.1% Return rate 85% Fixable by listing

Size-Overall83%▆▇█▇█▇

was a little on the big side and baggy

Quality-Overall7%▁█▆▇▆▃

Bad quality

Material Quality3%█▃▂▂▁▄

The material isnt premium

Thin2%█▁▁▃▂▃
Product Condition1%█▂▂▂▁▁

FAQ

Common Mario Costume questions

Answered from the same tracked data.