mario costume
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great376.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Price range
Good£7.69–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay£113K£113K/yr · 423K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mario costume is a £113K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mario costume market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £113K–£142K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #741
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 33.1%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
26
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Aomig54%
- Disguise12%
- BSBUY11%
- IDOTTA10%
- Super Mario4%
- Morph3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 14.1×
Top mario costume search terms
- mario costume147K/yr
- mario and luigi costume78K/yr
- mario costume adult54K/yr
- super mario costume20K/yr
- super mario costume adult14K/yr
- mario costumes17K/yr
- mario kart costume11K/yr
- mario fancy dress adult8K/yr
- mario outfit11K/yr
- mario character costumes8K/yr
Top mario costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aomig Mario Costumes 4 Pack Mario Cosplay Costume Accessories Kits with Bodysuit Luigi Hats Cap Mustaches White Gloves Mario Luigi Bros Fancy Dress Outfit Costume for Women Men
Aomig£11.654.3★1,303 rev
Aomig Super Plumber Costumes 4 Pack Brothers Workman Cosplay Costume Kits with Bodysuit Hats Cap Mustaches White Gloves 1980s Videogame Bros Fancy Dress Outfit Costume for Women Men(Green)
Aomig£10.854.3★1,303 rev
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.404.0★3 rev
Disguise Mario Classic Men Costumes Red Medium
Disguise£24.544.2★662 rev
BSBUY Kids Super Plumber Costume Super Workman Fancy Dress Costume Moustache Brothers Outfit Super Bro Jumpsuit with Cap Beard and Gloves for Boys Girls Halloween Birthday Christmas Cosplay(Red-M)
BSBUY£8.443.9★164 rev
Newest
by launch date
BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Red)
BSBUY£10.816 rev
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.1018 rev
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.403 rev
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.513 rev
Zylora Mario Costume Accessories Kit 3 Pack Cosplay Outfit Set with Bodysuit Luigi Style Hat Cap & Fake Mustaches Fun Fancy Dress Costume for Adults Women & Men
Zylora£7.692 rev
Trending
90-day click momentumSuper Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.104.7★
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.404.0★
BSBUY Adult Super Plumber Costumes 5 Pack Brothers Workman Cosplay Costume Kits with T-shirt Overalls Hats Cap Mustaches Gloves 1980s Videogame Bros Fancy Dress Outfit for Halloween Carnival(Red)
BSBUY£10.814.6★
IDOTTA Super Plumber Cosplay Costume Accessories Kits for Adult Women Men with Bodysuit Hats Cap Mustaches Halloween Fancy Dress Outfit Costume
IDOTTA£12.514.0★
Zylora Mario Costume Accessories Kit 3 Pack Cosplay Outfit Set with Bodysuit Luigi Style Hat Cap & Fake Mustaches Fun Fancy Dress Costume for Adults Women & Men
Zylora£7.695.0★
What buyers say about mario costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Decent enough”
“The bodysuit fits as expected”
“comfortable”
“Good item as ordered”
“kids are very easily thrilled”
“Material thickness is fine”
“The color is vibrant just like shown on the website and it came with the gloves, hat and moustache”
“The hat and cap are lightweight”
What buyers complain about
“Bad quality”
“Cheap”
“Not very flattering for me”
“was a little on the big side and baggy”
“The only thing I would say is the moustache didnt last long it very quickly lost its stick so maybe an elasticated furry one may have been a better idea”
“The one I received looks nothing like the one shown in the listing”
“The material isnt premium”
Top return reasons
Common questions
- Is mario costume profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 16 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the mario costume niche?
- 9 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mario costume?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Shape/Style. The return rate is 3.1%.
- When does demand for mario costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 14.1× the quietest.
- What does it cost to enter the mario costume niche?
- Listings span £7.69–£24.54; the average listing price is £14.17 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.