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Marbling Kit

Fail

Demand is soft, at -20.2% this quarter, so Marbling Kit is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£66K/yr76K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
80%top-5 click share · 13 brands · 37 sellers

Flapen Score

Marbling Kit against its category

The dotted line is the Toys & Games average. Past it, Marbling Kit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marbling Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marbling Kit 76K times last year and spent an estimated £66K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
7.1%
Market size, estimated
£66Ka year
Peak month
December3.9× the quietest month
Top search term
marbling kit11K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £5.13 to £26.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.24 that is £6K to £9K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£5.13–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #640 within Arts & Crafts. It carries 979 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
17.7%
Average rank
#640in Arts & Crafts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
979per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Marbling Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

37

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • Klever Kits29%
  • Coodoo28%
  • Hapikids20%
  • JUPITEARTH4%
  • GOLDGE3%
  • Jacquard2%
  • Open — no brand owns it (7 brands, 13%)

Demand

Marbling Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Marbling Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marbling kit11K/yr
  • marbling kit for kids13K/yr
  • marble painting kit kids8K/yr
  • marble paint5K/yr
  • marbling kit for adults5K/yr
  • marble art5K/yr
  • marble art kit kids4K/yr
  • marbling paint4K/yr
  • marble painting4K/yr
  • marbling4K/yr

Reviews and returns

What reviews say buyers love and hate about Marbling Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color31%−0.15

Colours hardly show

not if you want deep colour

found the colours a little weak

Quality-Overall25%−0.11

cheap quality

Not the best

they are rubbish

Ease Of Use13%−0.02

Requires too long a preparation time

Paint Quality13%−0.05

Its paint and goes on with a brush

Assembly/Installation13%−0.05

takes too long to set up

Love

Fun/Entertainment Experience24%+1.87

Great fun

Genuinely engaging

creates fun activities for them

Gifting Purpose16%+1.19

Great birthday present

A fun gift

Good gift

Value For Money15%+0.88

A good price for a creative afternoon

Good value for money

Good value

Quality-Overall9%−0.11

Great kit

The patterns come out clear and bold, and the finished results look far better than I expected from a kit like this

Great product

Ease Of Use6%−0.02

Easy to use

To make it easier

has found it easy to use

Return

0.5% Return rate 40% Fixable by listing

Size-Overall25%▁▆▇▁▃█
Gifting Purpose11%▁▂▁▁█▁
Quality-Overall11%▆▃▂▁▁█

cheap quality

Not the best

they are rubbish

Functionality-Overall10%▄▁▁█▁▁
Advertised Vs Actual Product8%▁▅█▁▁▁

FAQ

Common Marbling Kit questions

Answered from the same tracked data.