- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £32K/yr41K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 31 sellers
Flapen Score
Mancala against its category
The dotted line is the Toys & Games average. Past it, Mancala is stronger. Inside it, weaker.
Market
The Mancala market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mancala 41K times last year and spent an estimated £32K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £32Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- mancala20K searches a year
02 · Price
A sale here is worth £16.13.
Listings sell for £16.13 on average, from £10.18 to £29.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £16.13 that is £2K to £4K a year per listing.
- Average price
- £16.13inside the $15 to $100 sweet spot
- Price range
- £10.18–£29.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,591 within Games & Accessories. It carries 161 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 6.1%
- Average rank
- #1,591in Games & Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 161per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mancala products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
- Price
- £15.59
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Deluxe 21 Inch Mancala Game Set: Real Wood Mancala Hinged Board with 48 Mixed Natural Gemstones - Authentic African Petroglyphs Foldable Design for 2-Player Strategy Game
- Price
- £29.93
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 2y ago

Project Genius Bamboo Travel Mancala Brown
- Price
- £11.21
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago

TOWO Mancala Kalaha Board Game Folding Wooden Board with Stones
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 6y ago
Trending
90-day click momentum
Mancala Board Game Walnut Folding Board with Velvet Bag for Home & Travel
- Price
- £14.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago

Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
- Price
- £15.59
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

Ajuny Wooden Mancala Board Game Set with Colourful Stones 2 Players
- Price
- £21.20
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Ajuny Wooden Mancala Board Game Set with Multicolor Stones 2 Players
- Price
- £18.11
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago
Newest
by launch date
ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Mancala Board Game Walnut Folding Board with Velvet Bag for Home & Travel
- Price
- £14.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
- Price
- £15.59
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

JTaphrique Handcrafted Oware Mancala Board Authentic African Wooden Strategy Game Portable Cultural Gift Family & Travel Fun Set for All Ages
- Price
- £21.83
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
31
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Queensell23%
- ZUNIPLEX17%
- Lingle13%
- Ajuny11%
- Project Genius9%
- Toys of Wood Oxford8%
Demand
Mancala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Mancala search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mancala20K/yr
- mancala game15K/yr
- mancala wooden board game6K/yr
Reviews and returns
What reviews say buyers love and hate about Mancala
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
expensive
Slightly more expensive than I would have thought
Would have been even better if it included playing instructions
Love
Very good quality and they loved the stones, nice touch
Great quality
But its good generally
Kids love it
Great game
Great game and great for kids
Well priced travel set
Nice enough for the money
easy to play
Very nice and unique as described, easy to play
Return
1.7% Return rate 53% Fixable by listing
Too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mancala questions
Answered from the same tracked data.









