mancala
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Review moat
Great161.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.13avg listing price — sweet spot $15–$100
Price range
Great£10.18–£29.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, mancala is a £32K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mancala market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,591
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 6.1%
- Avg brand age
- 60 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
31
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Queensell23%
- ZUNIPLEX17%
- Lingle13%
- Ajuny11%
- Project Genius9%
- Toys of Wood Oxford8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top mancala search terms
- mancala20K/yr
- mancala game15K/yr
- mancala wooden board game6K/yr
Top mancala products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
Queensell£15.594.7★240 rev
ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
ZUNIPLEX£11.784.6★17 rev
Deluxe 21 Inch Mancala Game Set: Real Wood Mancala Hinged Board with 48 Mixed Natural Gemstones - Authentic African Petroglyphs Foldable Design for 2-Player Strategy Game
Lingle£29.934.6★316 rev
Project Genius Bamboo Travel Mancala Brown
Project Genius£11.214.4★14 rev
TOWO Mancala Kalaha Board Game Folding Wooden Board with Stones
Toys of Wood Oxford£15.004.6★735 rev
Newest
by launch date
ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
ZUNIPLEX£10.4917 rev
ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
ZUNIPLEX£11.7817 rev
Mancala Board Game Walnut Folding Board with Velvet Bag for Home & Travel
GZLANYA£14.200 rev
Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
Queensell£15.59240 rev
JTaphrique Handcrafted Oware Mancala Board Authentic African Wooden Strategy Game Portable Cultural Gift Family & Travel Fun Set for All Ages
JTAPHRIQUE£21.838 rev
Trending
90-day click momentumMancala Board Game Walnut Folding Board with Velvet Bag for Home & Travel
GZLANYA£14.200.0★
ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board
ZUNIPLEX£10.494.6★
Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size
Queensell£15.594.7★
Ajuny Wooden Mancala Board Game Set with Colourful Stones 2 Players
Ajuny£21.204.4★
Ajuny Wooden Mancala Board Game Set with Multicolor Stones 2 Players
Ajuny£18.114.3★
What buyers say about mancala
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality and they loved the stones, nice touch”
“Kids love it”
“Well priced travel set”
“easy to play”
“Very nice and unique as described, easy to play”
“engraving nice”
“High quality materials”
What buyers complain about
“Too small”
“expensive”
“Would have been even better if it included playing instructions”
Top return reasons
Common questions
- Is mancala profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the mancala niche?
- 12 brands and 31 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in mancala?
- Top complaints mined from reviews: Size-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- When does demand for mancala peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the mancala niche?
- Listings span £10.18–£29.93; the average listing price is £16.13 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.