How competitive is the Mancala niche on Amazon United Kingdom?

12 brands and 31 sellers compete in Mancala on Amazon United Kingdom. The top 5 Mancala products take 68% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Mancala?

Mancala buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Mancala niche?

Mancala sells for £16.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.18–£29.93. The average incumbent carries 161 reviews — the moat a new listing must climb.

Mancala

a small market ($32K/yr) — Mancala doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mancala profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mancala is a £32K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Mancala: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 4.9% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr2K

Search volume / yr-6.8%41K

Conversion rate4.9%

Avg price£16.13

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers12 · 31

Top-5 product click share68%

Open market27%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Mancala products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size

Price: £15.59
Rating: 4.7/5
Reviews: 240
Age: 1y ago

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board

Price: £11.78
Rating: 4.6/5
Reviews: 17
Age: 1y ago

Deluxe 21 Inch Mancala Game Set: Real Wood Mancala Hinged Board with 48 Mixed Natural Gemstones - Authentic African Petroglyphs Foldable Design for 2-Player Strategy Game

Price: £29.93
Rating: 4.6/5
Reviews: 316
Age: 2y ago

Project Genius Bamboo Travel Mancala Brown

Price: £11.21
Rating: 4.4/5
Reviews: 14
Age: 2y ago

TOWO Mancala Kalaha Board Game Folding Wooden Board with Stones

Price: £15.00
Rating: 4.6/5
Reviews: 735
Age: 6y ago

Newest

by launch date

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board

Price: £10.49
Rating: 4.6/5
Reviews: 17
Age: 7mo ago

ZUNIPLEX Mancala Board Game Kalaha Board Game Folding Wooden Board

Price: £11.78
Rating: 4.6/5
Reviews: 17
Age: 1y ago

Mancala Board Game Walnut Folding Board with Velvet Bag for Home & Travel

Price: £14.20
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Mancala Board Game for Kids and Adults Wooden Folding Mancala Set with Magnetic Lock and 56 Stones Classic Strategy Board Game Travel Size

Price: £15.59
Rating: 4.7/5
Reviews: 240
Age: 1y ago

JTaphrique Handcrafted Oware Mancala Board Authentic African Wooden Strategy Game Portable Cultural Gift Family & Travel Fun Set for All Ages

Price: £21.83
Rating: 4.5/5
Reviews: 8
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

Queensell23%
ZUNIPLEX17%
Lingle13%
Ajuny11%
Project Genius9%
Toys of Wood Oxford8%

Mancala demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR4.9%Products16Brands12Top 5 Brands73%OOS Rate6.1%Rating4.5★Reviews161Avg BSR#1,591

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Mancala search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mancala20K/yr -7.6%4.0% conv.
mancala game15K/yr -13.2%4.9% conv.
mancala wooden board game6K/yr +10.2%4.2% conv.

What reviews say buyers love and hate about Mancala

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall42%

“Very good quality and they loved the stones, nice touch”

Fun/Entertainment Experience21%

“Kids love it”

Value For Money13%

“Well priced travel set”

Ease Of Use4%

“easy to play”

Advertised Vs Actual Product4%

“Very nice and unique as described, easy to play”

What buyers complain about

67% of reviews

Size-Overall33%

“Too small”

Value For Money17%

“expensive”

Instructions/User Manual/Troubleshooting17%

“Would have been even better if it included playing instructions”

Mancala return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

48%

2Defective Material/Parts

16%

3Design-Overall

4Ease Of Use

5Color

Common Mancala questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mancala 44/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.