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Mancala

Fail

Shoppers spend only $32K a year here, so Mancala is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£32K/yr41K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 31 sellers

Flapen Score

Mancala against its category

The dotted line is the Toys & Games average. Past it, Mancala is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mancala market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mancala 41K times last year and spent an estimated £32K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
4.9%
Market size, estimated
£32Ka year
Peak month
December3.9× the quietest month
Top search term
mancala20K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £10.18 to £29.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £16.13 that is £2K to £4K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£10.18–£29.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,591 within Games & Accessories. It carries 161 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#1,591in Games & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mancala products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

31

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Queensell23%
  • ZUNIPLEX17%
  • Lingle13%
  • Ajuny11%
  • Project Genius9%
  • Toys of Wood Oxford8%

Demand

Mancala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Mancala search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mancala20K/yr
  • mancala game15K/yr
  • mancala wooden board game6K/yr

Reviews and returns

What reviews say buyers love and hate about Mancala

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.21

Too small

Value For Money17%−0.12

expensive

Slightly more expensive than I would have thought

Instructions/User Manual/Troubleshooting17%−0.04

Would have been even better if it included playing instructions

Love

Quality-Overall42%+2.99

Very good quality and they loved the stones, nice touch

Great quality

But its good generally

Fun/Entertainment Experience21%+1.14

Kids love it

Great game

Great game and great for kids

Value For Money13%−0.12

Well priced travel set

Nice enough for the money

Ease Of Use4%+0.19

easy to play

Advertised Vs Actual Product4%+0.19

Very nice and unique as described, easy to play

Return

1.7% Return rate 53% Fixable by listing

Size-Overall48%▁▇▅█▇▅

Too small

Defective Material/Parts16%▁▅▁███
Design-Overall8%▁▁█▁▁▁
Ease Of Use6%▁█▁▇▁▁
Color4%▁▁█▁▁▁

FAQ

Common Mancala questions

Answered from the same tracked data.