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Maleficent Horns

Fail

Demand is soft, at -73.3% this quarter, so Maleficent Horns is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£13K/yr41K searches / yr
90-day growth
-73.3%search demand this quarter
Competition
65%top-5 click share · 17 brands · 17 sellers

Flapen Score

Maleficent Horns against its category

The dotted line is the Toys & Games average. Past it, Maleficent Horns is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maleficent Horns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maleficent Horns 41K times last year and spent an estimated £13K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
3.4%
Market size, estimated
£13Ka year
Peak month
October46.0× the quietest month
Top search term
maleficent horns30K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £5.22 to £16.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£5.22–£16.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£898
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #2,295 within Dress-Up Accessories. It carries 136 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
29.4%
Average rank
#2,295in Dress-Up Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maleficent Horns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£634£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

17

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

29%

  • AYBUY21%
  • RKK Enterprise Limited17%
  • Boseago11%
  • XINCHIA10%
  • REDSTAR FANCY DRESS8%
  • Vliebb4%

Demand

Maleficent Horns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 46.0×

Search terms

Top Maleficent Horns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maleficent horns30K/yr
  • maleficent horns headband5K/yr
  • maleficent headband6K/yr

Reviews and returns

What reviews say buyers love and hate about Maleficent Horns

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
5.3%of orders come back
“Flimsy”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Maleficent Horns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data