Maleficent Horns
FailDemand is soft, at -73.3% this quarter, so Maleficent Horns is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £13K/yr41K searches / yr
- 90-day growth
- -73.3%search demand this quarter
- Competition
- 65%top-5 click share · 17 brands · 17 sellers
Flapen Score
Maleficent Horns against its category
The dotted line is the Toys & Games average. Past it, Maleficent Horns is stronger. Inside it, weaker.
Market
The Maleficent Horns market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maleficent Horns 41K times last year and spent an estimated £13K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -73.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £13Ka year
- Peak month
- October46.0× the quietest month
- Top search term
- maleficent horns30K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £5.22 to £16.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £5.22–£16.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£898
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #2,295 within Dress-Up Accessories. It carries 136 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 29.4%
- Average rank
- #2,295in Dress-Up Accessories
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 136per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Maleficent Horns products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AYBUY Witch Costume Accessory - Gothic Horns Black Witch Headband with Retro Lace Necklace for Womens Halloween Cosplay
- Price
- £6.37
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 1y ago

RKK Enterprise Limited GrassVillage Deluxe Evil Witch Horns Hat Latex Black Queen Horns For Halloween Costume Party Fancy Dress Accessory World Book Week Outfit
- Price
- £8.19
- Rating
- 4.4/5
- Reviews
- 460
- Age
- 6y ago

Boseago Maleficent Horns Headband Cosplay Black Evil Maleficent Headpiece Ornament Woman Fancy Dress Halloween Maleficent Costumes for Adults & Kids
- Price
- £8.90
- Rating
- 4.3/5
- Reviews
- 376
- Age
- 6y ago

XINCHIA Halloween Gothic Devil Horn Headband Masquerade Demon Ox Horn Cosplay Hairband Fancy Dress Costume Animal Hair Hoops Headdress Hairband Carnival Couple Games Club Dress Up Accessory prop
- Price
- £9.28
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

3pc Dark Fairy Costume with Black Wings Gold Topped Staff and Black Horns Headband - Evil Witch Outfit Accessories for Halloween Costumes for Women - Evil Fairy World Book Day Fancy Dress Women
- Price
- £9.58
- Rating
- 4.0/5
- Reviews
- 282
- Age
- 5y ago
Trending
90-day click momentum
NEW-YIJUNSHUN Meleficent Costume Evil Queen Devil Cape Costume for Women Long Horns Hooded Cloak Gothic Necklace Black Choker Halloween Fancy Dress Accessories Halloween Cosplay Party Dress Up
- Price
- £14.72
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Women Halloween Devil Horns Headband Gothic Demon Witch Hairband Ox Sheep Horn Hair Hoop Headdress Day of the Dead Headwear Halloween Cosplay Party Headpiece Fancy Dress Costume Hair Accessory
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

PRETYZOOM Halloween Party Hair Loop Retro Gothic Hair Accessories Ox Horn
- Price
- £8.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Spooktacular Creations Black Evil Queen Accessories Set with Horn Feather Shawl and Feather Cuff for Halloween Cosplay Party Gothic Crow Costume Dress Up
- Price
- £16.46
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 6y ago

MOSTORY Dark Devil Horns Headband for Women Men Black Demon Horn Headband with 3D Printing Removable Bull Horns for Renfaire Cosplay
- Price
- £11.50
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
NEW-YIJUNSHUN Meleficent Costume Evil Queen Devil Cape Costume for Women Long Horns Hooded Cloak Gothic Necklace Black Choker Halloween Fancy Dress Accessories Halloween Cosplay Party Dress Up
- Price
- £14.72
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Women Halloween Devil Horns Headband Gothic Demon Witch Hairband Ox Sheep Horn Hair Hoop Headdress Day of the Dead Headwear Halloween Cosplay Party Headpiece Fancy Dress Costume Hair Accessory
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Devil Horns Headband with Eye Mask Black Maleficent Horns for Halloween Costume Gothic Headpiece for Cosplay Themed Parties and Dress Up Events 29cm Premium Accessories
- Price
- £6.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

XINCHIA Halloween Gothic Devil Horn Headband Masquerade Demon Ox Horn Cosplay Hairband Fancy Dress Costume Animal Hair Hoops Headdress Hairband Carnival Couple Games Club Dress Up Accessory prop
- Price
- £9.28
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Tanganan Devil Horns Headband Black Devil Gothic Sheep Horn Maleficent Horns Headband for Halloween Costume Cosplay
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
17
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
29%
- AYBUY21%
- RKK Enterprise Limited17%
- Boseago11%
- XINCHIA10%
- REDSTAR FANCY DRESS8%
- Vliebb4%
Demand
Maleficent Horns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 46.0×
Search terms
Top Maleficent Horns search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maleficent horns30K/yr
- maleficent horns headband5K/yr
- maleficent headband6K/yr
Reviews and returns
What reviews say buyers love and hate about Maleficent Horns
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flimsy
Quite flimsy and fell apart
is that you really can't hear at all well
Poor fit
Very tight fitting not what expected
Love
Fantastic quality
FABULOUS QUALITY
Fantastic, a huge surprise how high a quality they are, they look great on and even though they are wellade they are light to wear my one bit of advice if your going to be looking up or down a lot clip in place with heavy grip hair clips
Good value for money
These are fab for the price
Great value for money
They would probably fit an adult as well
Return
5.3% Return rate 78% Fixable by listing
Poor fit
Very tight fitting not what expected
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maleficent Horns questions
Answered from the same tracked data.









