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Maleficent Costume Women

soft demand (-76.0% this quarter) — Maleficent Costume Women doesn't clear our bar today.

Flapen Score

43
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Market size 7Growth 0Conversion 19Competition 64Returns 25Price range 74Avg price 76Brand share 88Review moat 87Quality gap 68
This niche Category average

Is Maleficent Costume Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maleficent Costume Women is a £29K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Maleficent Costume Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -76.0% over the last 90 days and 1.5% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-76.0%124K
Conversion rate1.5%
Avg price£15.32

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers25 · 35
Top-5 product click share47%
Open market53%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)8· 0 succeeded
Avg rating4.3★
Avg reviews253

Top Maleficent Costume Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 rising

Sellers

35

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

47%

Top 20: 93%

Open market

45%

  • Makoike13%
  • Yoodeet10%
  • Disguise9%
  • REDSTAR FANCY DRESS8%
  • Spooktacular Creations8%
  • NEW-YIJUNSHUN7%

Maleficent Costume Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR1.5%Products27Brands25Top 5 Brands47%OOS Rate38.6%Rating4.3★Reviews253Avg BSR#4,245
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 44.8×

Top Maleficent Costume Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maleficent costume women88K/yr
  • maleficent costume26K/yr
  • maleficent outfit7K/yr
  • maleficent dress4K/yr

What reviews say buyers love and hate about Maleficent Costume Women

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall48%

Good value for a reasonable quality costume set

Value For Money25%

Good value for a reasonable quality costume set

Fun/Entertainment Experience5%

often enough, and its great fun

Comfort-Overall3%

is comfortable to wear for extended periods

Material Quality3%

The fabric feels good quality

What buyers complain about

81% of reviews
Thickness31%

just a little on the thin side

Audio Quality25%

is that you really can't hear at all well

Size-Overall25%

Poor fit

Maleficent Costume Women return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Material Quality
13%
3Quality-Overall
12%
4Defective Material/Parts
4%
5Shape/Style
2%

Common Maleficent Costume Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maleficent Costume Women 43/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -76.0% over the last 90 days.
Search demand for Maleficent Costume Women on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 44.8× the quietest.