Is maleficent costume women profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -76.0%. Flapen's verdict: Skip it (43/100).

How competitive is the maleficent costume women niche?

25 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in maleficent costume women?

Top complaints mined from reviews: Thickness, Audio Quality, Size-Overall. The return rate is 5.0% — above our launch gate.

When does demand for maleficent costume women peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 44.8× the quietest.

What does it cost to enter the maleficent costume women niche?

Listings span £5.84–£41.27; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.

maleficent costume women

Skip it

Soft demand (-76.0% this quarter) — this niche doesn't clear our bar today.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great252.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.32

avg listing price — sweet spot $15–$100

Price range

Good£5.84–£41.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£29K

£29K/yr · 124K searches

Growth

Bad-76.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Returns Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, maleficent costume women is a £29K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

maleficent costume women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £38K–£46K; units × avg price
Conversion rate: 1.5%
Avg BSR: #4,245
Page quality: 0%
Prime: 70%
Sponsored: 67%
Out of stock: 38.6%
Avg brand age: 42 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

47%

Top 20: 93%

Open market

45%

Makoike13%
Yoodeet10%
Disguise9%
REDSTAR FANCY DRESS8%
Spooktacular Creations8%
NEW-YIJUNSHUN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 44.8×

Open Trend

Top maleficent costume women search terms

maleficent costume women88K/yr -70.0%2.1% conv.
maleficent costume26K/yr -80.9%1.1% conv.
maleficent outfit7K/yr -83.4%0.6% conv.
maleficent dress4K/yr -76.1%0.9% conv.

All search terms

Top maleficent costume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makoike 4Pcs Evil Queen Costume Women Witch Maleficent Horns Feather Cape Cloak Carnival Halloween Costume Cosplay Props

Makoike£34.534.0★11 rev

Yoodeet Unisex Gothic Black Witch Velvet Cloak Feather Stand Collar High Necked Feather Scarf Cloak Women Costume Robes Party Costume Extra Long Cape for Men

Yoodeet£16.854.7★75 rev

Disney Official Premium Adult Maleficent Costume With Horns - Super Soft Halloween Fairy Fancy Dress For Adults Large

Disguise£13.574.3★16 rev

3pc Dark Fairy Costume with Black Wings Gold Topped Staff and Black Horns Headband - Evil Witch Outfit Accessories for Halloween Costumes for Women - Evil Fairy World Book Day Fancy Dress Women

REDSTAR FANCY DRESS£9.584.0★282 rev

Spooktacular Creations Black Evil Queen Accessories Set with Horn Feather Shawl and Feather Cuff for Halloween Cosplay Party Gothic Crow Costume Dress Up

Spooktacular Creations£16.464.6★1,040 rev

Newest

by launch date

Maazusa Queen Gothic Costume 4Pcs Evil Queen Women Cape Gothic Black Feather Shawl Black Hooded Cloak Wand Bracelet Witch Queen Fancy Dress Costume Women for Halloween Cosplay Party Outfit

Maazusa£18.660 rev

2mo ago

Jirmerp Devil Queen Costume Women Black Hooded Cloak Maleficent Horns Gothic Necklace Bracelet for Adults Halloween Cosplay Party

Jirmerp£20.010 rev

3mo ago

ZZXIAOJIE 4Pcs Gothic Witch Costume Women Evil Queen Horns Bracelet Necklace Robe Halloween Costume Cosplay Props

ZZXIAOJIE£22.732 rev

3mo ago

PANMAY Evil Queen Costume for Women Gothic Witch Cape Purple Cloack Horns Cane Gloves Halloween Cosplay Party Dress Up

PANMAY£16.470 rev

4mo ago

ZSUIQIN 1 Pcs Gothic Feather Shawl Black Feather Shrug Cape Shawl Stole Feather Choker Neck Wrap Collar Carnival Costume for Halloween Cosplay (Black)

ZSUIQIN£7.924 rev

7mo ago

What buyers say about maleficent costume women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall48%

“Good value for a reasonable quality costume set”

Value For Money25%

“Good value for a reasonable quality costume set”

Fun/Entertainment Experience5%

“often enough, and its great fun”

Comfort-Overall3%

“is comfortable to wear for extended periods”

Material Quality3%

“The fabric feels good quality”

Color3%

“I love the red colour pop in the skirt - it makes the dress stand out from the crowd”

Size-Overall3%

“The dress fits well”

Stitch/Finish/Polish3%

“the stitching appears well finished”

Design-Overall3%

“The long black gothic design is elegant and dramatic, making it perfect for alternative fashion, special occasions, or anyone who loves a darker aesthetic”

What buyers complain about

Thickness31%

“just a little on the thin side”

Audio Quality25%

“is that you really can't hear at all well”

Size-Overall25%

“Poor fit”

Top return reasons

Size-Overall58%

Material Quality13%

Quality-Overall12%

Defective Material/Parts4%

Shape/Style2%

Thin2%

Advertised Vs Actual Product2%

Color2%

Strap/String Quality1%

Flammable1%

Common questions

Is maleficent costume women profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -76.0%. Flapen's verdict: Skip it (43/100).
How competitive is the maleficent costume women niche?: 25 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in maleficent costume women?: Top complaints mined from reviews: Thickness, Audio Quality, Size-Overall. The return rate is 5.0% — above our launch gate.
When does demand for maleficent costume women peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 44.8× the quietest.
What does it cost to enter the maleficent costume women niche?: Listings span £5.84–£41.27; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.