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Maleficent Costume Women

Fail

Demand is soft, at -76.0% this quarter, so Maleficent Costume Women is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£29K/yr124K searches / yr
90-day growth
-76.0%search demand this quarter
Competition
47%top-5 click share · 25 brands · 35 sellers

Flapen Score

Maleficent Costume Women against its category

The dotted line is the Toys & Games average. Past it, Maleficent Costume Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maleficent Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maleficent Costume Women 124K times last year and spent an estimated £29K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-76.0%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
October44.8× the quietest month
Top search term
maleficent costume women88K searches a year

02 · Price

A sale here is worth £15.32.

Listings sell for £15.32 on average, from £5.84 to £41.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.32 that is £0 to £2K a year per listing.

Average price
£15.32inside the $15 to $100 sweet spot
Price range
£5.84–£41.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 38.6% of listings are out of stock. The average listing ranks #4,245 within Dress-Up Accessories. It carries 253 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
70%
Out of stock, average day
38.6%
Average rank
#4,245in Dress-Up Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Maleficent Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 rising

Sellers

35

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

47%

Top 20: 93%

Open market

45%

  • Makoike13%
  • Yoodeet10%
  • Disguise9%
  • REDSTAR FANCY DRESS8%
  • Spooktacular Creations8%
  • NEW-YIJUNSHUN7%

Demand

Maleficent Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 44.8×

Search terms

Top Maleficent Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maleficent costume women88K/yr
  • maleficent costume26K/yr
  • maleficent outfit7K/yr
  • maleficent dress4K/yr

Reviews and returns

What reviews say buyers love and hate about Maleficent Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness31%+0.59

just a little on the thin side

It is a velvet type material it is fairly thin

Audio Quality25%+0.98

is that you really can't hear at all well

Size-Overall25%−0.47

Poor fit

Very tight fitting not what expected

Love

Quality-Overall48%+2.11

Good value for a reasonable quality costume set

This was a very high quality cloak

Fantastic quality

Value For Money25%+0.59

Good value for a reasonable quality costume set

Good price

Fun/Entertainment Experience5%−0.04

often enough, and its great fun

Comfort-Overall3%+0.12

is comfortable to wear for extended periods

Material Quality3%+0.12

The fabric feels good quality

Return

5.0% Return rate 66% Fixable by listing

Size-Overall58%█▅▆▄▅▂

Poor fit

Very tight fitting not what expected

Material Quality13%▁█▃▆▁█
Quality-Overall12%▁▃▄▁▆█
Defective Material/Parts4%▁▆█▁▁▅
Shape/Style2%▁▁▁▁█▅

FAQ

Common Maleficent Costume Women questions

Answered from the same tracked data.