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Makedo

Fail

Shoppers spend only $42K a year here, so Makedo is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£42K/yr95K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
71%top-5 click share · 8 brands · 10 sellers

Flapen Score

Makedo against its category

The dotted line is the Toys & Games average. Past it, Makedo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makedo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makedo 95K times last year and spent an estimated £42K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.6%
Market size, estimated
£42Ka year
Top search term
makedo cardboard kit33K searches a year

02 · Price

A sale here is worth £28.10.

Listings sell for £28.10 on average, from £4.54 to £115.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £28.10 that is £3K to £7K a year per listing.

Average price
£28.10inside the $15 to $100 sweet spot
Price range
£4.54–£115.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #216 within Play Tools. It carries 160 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
43.0%
Average rank
#216in Play Tools
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Makedo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • ZLemma41%
  • Makedo23%
  • XIAPIA13%
  • Vanplay9%
  • JONEG8%
  • VVVMECYT3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Makedo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.3× · 8 of 12 months tracked

Search terms

Top Makedo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makedo cardboard kit33K/yr
  • makedo29K/yr
  • cardboard construction kit9K/yr
  • makedo safe saw8K/yr
  • make do cardboard kit8K/yr
  • cardboard construction kits for kids4K/yr
  • cardboard tools kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Makedo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level20%−0.02

working noise is quite loud though

although it does produce noticeable noise

Size-Overall10%−0.08

it has a very short cable

Sharpness10%−0.08

Extremely sharp edges

Strength7%0.00

It still wasnt very sturdy

not very strong

Only weakness is carry case difficult to open

Developmental Needs5%+0.09

Not suitable for young children

Love

Fun/Entertainment Experience20%+0.50

A really engaging

Good fun

Fun set

Quality-Overall16%+1.12

The build quality of the tools is reliable

The quality is solid – everything feels well made

Brilliant quality

Creativity13%+1.10

Great set to inspire creativity

creative play

Fantastic for creativity

Gifting Purpose9%+0.82

Great gift

the gift box presentation is ideal for birthdays or Christmas

Christmas present for my nephew

Strength7%0.00

Very sturdy And safe

The tools are sturdy

The pieces are sturdy enough for building

Return

0.5% Return rate 5% Fixable by listing

Functionality-Overall30%▁▁▁█▁█
Safety Standards20%▁▁▅▁█▁
Sharpness15%▁▁▁▁▁█

Extremely sharp edges

Durability10%▁▁█▁▁▁
Defective Material/Parts10%▁▁▁▁▁█

FAQ

Common Makedo questions

Answered from the same tracked data.