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Mahjong

Maybe

Products sell for $27.56 on average, inside the sweet spot. But demand is soft, at -34.5% this quarter, so Mahjong is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£183K/yr421K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
40%top-5 click share · 30 brands · 35 sellers

Flapen Score

Mahjong against its category

The dotted line is the Toys & Games average. Past it, Mahjong is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mahjong market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mahjong 421K times last year and spent an estimated £183K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
1.6%
Market size, estimated
£183Ka year
Peak month
December2.7× the quietest month
Top search term
mahjong set152K searches a year

02 · Price

A sale here is worth £27.56.

Listings sell for £27.56 on average, from £7.16 to £125.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £27.56 that is £3K to £7K a year per listing.

Average price
£27.56inside the $15 to $100 sweet spot
Price range
£7.16–£125.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #35 within Games & Accessories. It carries 254 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
13.4%
Average rank
#35in Games & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mahjong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

35

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

40%

Top 20: 82%

Open market

45%

  • Dyna-Living13%
  • Generic10%
  • CJBIN9%
  • Yellow Mountain Imports8%
  • Jaques of London8%
  • LDXDRU7%

Demand

Mahjong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mahjong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mahjong set152K/yr
  • mahjong98K/yr
  • mahjong tiles30K/yr
  • mahjong tile game29K/yr
  • vita mahjong14K/yr
  • mahjong board game14K/yr
  • mahjong game15K/yr
  • mah jong14K/yr
  • mahjong set full size11K/yr
  • majong8K/yr

Reviews and returns

What reviews say buyers love and hate about Mahjong

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting27%−0.17

The instructions arent very clear

Instructions difficult to understand

No English instructions

Strength11%−0.09

The handle and it's fixings don't feel robust enough to hold the weight

Case not strong enough

That the hinges of the box are weak and break easily

Quality-Overall9%+1.96

Poor quality box

Very poor cheap quality

Cheap quality

Durability6%−0.04

break within a few weeks

Last night, the hinges literally gave up on life

The hinges have tiny screws which gave up in first week due to them being put into cardboard

Weight Heavy4%−0.02

The bag as a whole is much heavier than I expected

Heavy

The case is totally unsuitable for carrying the tiles which are fairly weighty

Love

Quality-Overall27%+1.96

Quality tiles - great value

The box quality is fair

Excellent Quality

Value For Money11%+0.77

Overall: Worth the money

Good value for money

Good price

Fun/Entertainment Experience11%+0.83

Great fun to play

Hours of fun for kids and adults

Good game

Size-Overall10%+0.22

Good size

Good size for travel and home

The tiles are good size

Gifting Purpose4%

It was a really good gift

Great gift idea

Gift recipient was very happy

Return

2.1% Return rate 58% Fixable by listing

Size-Overall49%▁▇█▃▆▅

The case really is not fit for purpose

It's very small

The tiles are much smaller than you would expect from the misleading images

Quality-Overall11%█▃▃▂▅▃

Poor quality box

Very poor cheap quality

Cheap quality

Defective Material/Parts11%▁▆█▇▅▅

One major flaw

Instructions/User Manual/Troubleshooting7%▁▁▃▅▃█

The instructions arent very clear

Instructions difficult to understand

No English instructions

Gifting Purpose3%▁█▁▆▁▁

I want to return as was keeping for a gift on opening it this is what has happened pls advise on return not acceptable and expensive and heavy to carry back

FAQ

Common Mahjong questions

Answered from the same tracked data.