Mahjong
Mahjong shows a sweet-spot price point ($27.56 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Mahjong profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mahjong is a £183K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 56/100.
Mahjong: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -34.5% over the last 90 days and 1.6% of searches end in a purchase.
£183K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 40 products
Top Mahjong products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CJBIN Mini Mahjong Set 144 Tiles Mahjong Set Portable Chinese Traditional Mahjong Set with Carrying Travel Case Mahjong Game Set Toy with 2 Dice for Family Leisure Time Travel
- Price
- £12.22
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 2y ago
Dyna-Living Mini Chinese Mahjong Set Easy To Read Mah Jongg Game
- Price
- £23.04
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 5y ago
Jaques of London Mahjong | Premium Mah Jong | Luxury Mahjong Set | Ideal Board Game | Perfect Board Games | Since 1795
- Price
- £63.46
- Rating
- 4.1/5
- Reviews
- 279
- Age
- 7y ago
LDXDRU Chinese Mahjong Set Mah jong Game Set Mini Mahjong Set
- Price
- £18.31
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
JETAINE Mini Chinese Mahjong Set 144PCS Mahjong Tiles Gathering Table Games Set Mah Jong Game kit with Leather Carrying Case Box Portable Majong Game Set with 2 Dice for Travel Party Family
- Price
- £19.49
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago
Trending
90-day click momentum
Mahjong Set 144PCS Chinese Mahjong Tiles Set Easy To Read Mah Jong Game Solid Structure Portable Medium Size with English Number for Travel Party Family Game Ideal Board Game 3.0x2.25x1.7cm
- Price
- £40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
KUWUNG 65 Blocks Mahjong Tile Game Seaside Escape Game Mahjong Sets Fruit & Pet Pattern Mah Jong Game Reusable Funny Mini Mah Jong Set Beachside Board Games Family Board Game for Kids and Adults
- Price
- £8.24
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
TVOOD Mahjong Set Full Size with Numbers: 144Pcs Mahjong Tiles 30x22.5x17mm
- Price
- £35.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
TONGIHS 144 Pcs Mini Majong Chinese Traditional Mahjong Set White Engraved Mini Majong Set for Travel Party Family Game (with 2 Dice)
- Price
- £13.69
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago
Mini Mahjong Game White Engraved Majong Set 144 Tiles Mahjong Set Portable Chinese Toy With Box for Family Leisure Time Travel
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch dateMahjong Set 144PCS Chinese Mahjong Tiles Set Easy To Read Mah Jong Game Solid Structure Portable Medium Size with English Number for Travel Party Family Game Ideal Board Game 3.0x2.25x1.7cm
- Price
- £40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
KUWUNG 65 Blocks Mahjong Tile Game Seaside Escape Game Mahjong Sets Fruit & Pet Pattern Mah Jong Game Reusable Funny Mini Mah Jong Set Beachside Board Games Family Board Game for Kids and Adults
- Price
- £8.24
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
White Engraved Mini Majong Set Mini Mahjong Set 144PCSChinese Traditional Mahjong Set Portable Family Mahjong Game Set with 2 Dice & Leather Carrying Case Box
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
TONGIHS 144 Pcs Mini Majong Chinese Traditional Mahjong Set White Engraved Mini Majong Set for Travel Party Family Game (with 2 Dice)
- Price
- £13.69
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago
TVOOD Mahjong Set Full Size with Numbers: 144Pcs Mahjong Tiles 30x22.5x17mm
- Price
- £35.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
35
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
40%
Top 20: 82%
Open market
45%
- Dyna-Living13%
- Generic10%
- CJBIN9%
- Yellow Mountain Imports8%
- Jaques of London8%
- LDXDRU7%
Mahjong demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Top Mahjong search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mahjong set152K/yr
- mahjong98K/yr
- mahjong tiles30K/yr
- mahjong tile game29K/yr
- vita mahjong14K/yr
- mahjong board game14K/yr
- mahjong game15K/yr
- mah jong14K/yr
- mahjong set full size11K/yr
- majong8K/yr
What reviews say buyers love and hate about Mahjong
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Quality tiles - great value”
“Overall: Worth the money”
“Great fun to play”
“Good size”
“It was a really good gift”
What buyers complain about
73% of reviews“The instructions arent very clear”
“The handle and it's fixings don't feel robust enough to hold the weight”
“Poor quality box”
“break within a few weeks”
“The bag as a whole is much heavier than I expected”
Mahjong return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mahjong questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
