Mahjong
MaybeProducts sell for $27.56 on average, inside the sweet spot. But demand is soft, at -34.5% this quarter, so Mahjong is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £183K/yr421K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 40%top-5 click share · 30 brands · 35 sellers
Flapen Score
Mahjong against its category
The dotted line is the Toys & Games average. Past it, Mahjong is stronger. Inside it, weaker.
Market
The Mahjong market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mahjong 421K times last year and spent an estimated £183K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 421K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £183Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- mahjong set152K searches a year
02 · Price
A sale here is worth £27.56.
Listings sell for £27.56 on average, from £7.16 to £125.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £27.56 that is £3K to £7K a year per listing.
- Average price
- £27.56inside the $15 to $100 sweet spot
- Price range
- £7.16–£125.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #35 within Games & Accessories. It carries 254 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 13.4%
- Average rank
- #35in Games & Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 254per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mahjong products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CJBIN Mini Mahjong Set 144 Tiles Mahjong Set Portable Chinese Traditional Mahjong Set with Carrying Travel Case Mahjong Game Set Toy with 2 Dice for Family Leisure Time Travel
- Price
- £12.22
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 2y ago

Dyna-Living Mini Chinese Mahjong Set Easy To Read Mah Jongg Game
- Price
- £23.04
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 5y ago

Jaques of London Mahjong | Premium Mah Jong | Luxury Mahjong Set | Ideal Board Game | Perfect Board Games | Since 1795
- Price
- £63.46
- Rating
- 4.1/5
- Reviews
- 279
- Age
- 7y ago

LDXDRU Chinese Mahjong Set Mah jong Game Set Mini Mahjong Set
- Price
- £18.31
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

JETAINE Mini Chinese Mahjong Set 144PCS Mahjong Tiles Gathering Table Games Set Mah Jong Game kit with Leather Carrying Case Box Portable Majong Game Set with 2 Dice for Travel Party Family
- Price
- £19.49
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago
Trending
90-day click momentum
Mahjong Set 144PCS Chinese Mahjong Tiles Set Easy To Read Mah Jong Game Solid Structure Portable Medium Size with English Number for Travel Party Family Game Ideal Board Game 3.0x2.25x1.7cm
- Price
- £40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KUWUNG 65 Blocks Mahjong Tile Game Seaside Escape Game Mahjong Sets Fruit & Pet Pattern Mah Jong Game Reusable Funny Mini Mah Jong Set Beachside Board Games Family Board Game for Kids and Adults
- Price
- £8.24
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago

TVOOD Mahjong Set Full Size with Numbers: 144Pcs Mahjong Tiles 30x22.5x17mm
- Price
- £35.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago

TONGIHS 144 Pcs Mini Majong Chinese Traditional Mahjong Set White Engraved Mini Majong Set for Travel Party Family Game (with 2 Dice)
- Price
- £13.69
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago

Mini Mahjong Game White Engraved Majong Set 144 Tiles Mahjong Set Portable Chinese Toy With Box for Family Leisure Time Travel
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
Mahjong Set 144PCS Chinese Mahjong Tiles Set Easy To Read Mah Jong Game Solid Structure Portable Medium Size with English Number for Travel Party Family Game Ideal Board Game 3.0x2.25x1.7cm
- Price
- £40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KUWUNG 65 Blocks Mahjong Tile Game Seaside Escape Game Mahjong Sets Fruit & Pet Pattern Mah Jong Game Reusable Funny Mini Mah Jong Set Beachside Board Games Family Board Game for Kids and Adults
- Price
- £8.24
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago

White Engraved Mini Majong Set Mini Mahjong Set 144PCSChinese Traditional Mahjong Set Portable Family Mahjong Game Set with 2 Dice & Leather Carrying Case Box
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

TONGIHS 144 Pcs Mini Majong Chinese Traditional Mahjong Set White Engraved Mini Majong Set for Travel Party Family Game (with 2 Dice)
- Price
- £13.69
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 7mo ago

TVOOD Mahjong Set Full Size with Numbers: 144Pcs Mahjong Tiles 30x22.5x17mm
- Price
- £35.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
35
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
40%
Top 20: 82%
Open market
45%
- Dyna-Living13%
- Generic10%
- CJBIN9%
- Yellow Mountain Imports8%
- Jaques of London8%
- LDXDRU7%
Demand
Mahjong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Mahjong search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mahjong set152K/yr
- mahjong98K/yr
- mahjong tiles30K/yr
- mahjong tile game29K/yr
- vita mahjong14K/yr
- mahjong board game14K/yr
- mahjong game15K/yr
- mah jong14K/yr
- mahjong set full size11K/yr
- majong8K/yr
Reviews and returns
What reviews say buyers love and hate about Mahjong
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The instructions arent very clear
Instructions difficult to understand
No English instructions
The handle and it's fixings don't feel robust enough to hold the weight
Case not strong enough
That the hinges of the box are weak and break easily
Poor quality box
Very poor cheap quality
Cheap quality
break within a few weeks
Last night, the hinges literally gave up on life
The hinges have tiny screws which gave up in first week due to them being put into cardboard
The bag as a whole is much heavier than I expected
Heavy
The case is totally unsuitable for carrying the tiles which are fairly weighty
Love
Quality tiles - great value
The box quality is fair
Excellent Quality
Overall: Worth the money
Good value for money
Good price
Great fun to play
Hours of fun for kids and adults
Good game
Good size
Good size for travel and home
The tiles are good size
It was a really good gift
Great gift idea
Gift recipient was very happy
Return
2.1% Return rate 58% Fixable by listing
The case really is not fit for purpose
It's very small
The tiles are much smaller than you would expect from the misleading images
Poor quality box
Very poor cheap quality
Cheap quality
One major flaw
The instructions arent very clear
Instructions difficult to understand
No English instructions
I want to return as was keeping for a gift on opening it this is what has happened pls advise on return not acceptable and expensive and heavy to carry back
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mahjong questions
Answered from the same tracked data.









