Is mahjong profitable to sell on Amazon United Kingdom?

The niche generates £183K/yr across 40 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the mahjong niche?

30 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in mahjong?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Strength, Quality-Overall. The return rate is 2.1%.

When does demand for mahjong peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the mahjong niche?

Listings span £7.16–£125.05; the average listing price is £27.56 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.

mahjong

Worth a look

Shows a sweet-spot price point ($27.56 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£27.56

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great254

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£7.16–£125.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£183K

£183K/yr · 421K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, mahjong is a £183K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

mahjong market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £165K–£220K; units × avg price
Conversion rate: 1.6%
Avg BSR: #35
Page quality: 0%
Prime: 98%
Sponsored: 100%
Out of stock: 13.4%
Avg brand age: 26 months
Avg seller age: 212 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

40%

Top 20: 82%

Open market

45%

Dyna-Living13%
Generic10%
CJBIN9%
Yellow Mountain Imports8%
Jaques of London8%
LDXDRU7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top mahjong search terms

mahjong set152K/yr -25.0%1.6% conv.
mahjong98K/yr -22.9%0.8% conv.
mahjong tiles30K/yr +8.8%1.4% conv.
mahjong tile game29K/yr -78.4%2.0% conv.
vita mahjong14K/yr -21.9%0.2% conv.
mahjong board game14K/yr -36.0%0.6% conv.
mahjong game15K/yr -39.8%1.5% conv.
mah jong14K/yr -37.2%1.1% conv.
mahjong set full size11K/yr -12.8%1.5% conv.
majong8K/yr -32.1%1.4% conv.

All search terms

Top mahjong products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CJBIN Mini Mahjong Set 144 Tiles Mahjong Set Portable Chinese Traditional Mahjong Set with Carrying Travel Case Mahjong Game Set Toy with 2 Dice for Family Leisure Time Travel

CJBIN£12.224.1★54 rev

Dyna-Living Mini Chinese Mahjong Set Easy To Read Mah Jongg Game

Dyna-Living£23.044.6★229 rev

Jaques of London£63.464.1★279 rev

LDXDRU Chinese Mahjong Set Mah jong Game Set Mini Mahjong Set

LDXDRU£18.314.5★20 rev

JETAINE Mini Chinese Mahjong Set 144PCS Mahjong Tiles Gathering Table Games Set Mah Jong Game kit with Leather Carrying Case Box Portable Majong Game Set with 2 Dice for Travel Party Family

JETAINE£19.494.6★23 rev

Newest

by launch date

Mahjong Set 144PCS Chinese Mahjong Tiles Set Easy To Read Mah Jong Game Solid Structure Portable Medium Size with English Number for Travel Party Family Game Ideal Board Game 3.0x2.25x1.7cm

Dumenix£40.071 rev

4mo ago

KUWUNG 65 Blocks Mahjong Tile Game Seaside Escape Game Mahjong Sets Fruit & Pet Pattern Mah Jong Game Reusable Funny Mini Mah Jong Set Beachside Board Games Family Board Game for Kids and Adults

KUWUNG£8.241 rev

4mo ago

White Engraved Mini Majong Set Mini Mahjong Set 144PCSChinese Traditional Mahjong Set Portable Family Mahjong Game Set with 2 Dice & Leather Carrying Case Box

Generic£15.833 rev

6mo ago

TONGIHS 144 Pcs Mini Majong Chinese Traditional Mahjong Set White Engraved Mini Majong Set for Travel Party Family Game (with 2 Dice)

TONGIHS£13.699 rev

7mo ago

TVOOD Mahjong Set Full Size with Numbers: 144Pcs Mahjong Tiles 30x22.5x17mm

TVOOD£35.002 rev

7mo ago

What buyers say about mahjong

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Quality tiles - great value”

Value For Money11%

“Overall: Worth the money”

Fun/Entertainment Experience11%

“Great fun to play”

Size-Overall10%

“Good size”

Gifting Purpose4%

“It was a really good gift”

Durability3%

“Its very nice and durable”

Design-Overall3%

“Beautifully made”

Strength3%

“The storage case is strong”

Advertised Vs Actual Product3%

“Just what I wanted”

Ease Of Use3%

“easy to use”

What buyers complain about

Instructions/User Manual/Troubleshooting27%

“The instructions arent very clear”

Strength11%

“The handle and it's fixings don't feel robust enough to hold the weight”

Quality-Overall9%

“Poor quality box”

Durability6%

“break within a few weeks”

Weight Heavy4%

“The bag as a whole is much heavier than I expected”

Value For Money3%

“is therefore well overpriced”

Gifting Purpose3%

“I want to return as was keeping for a gift on opening it this is what has happened pls advise on return not acceptable and expensive and heavy to carry back”

Defective Material/Parts3%

“One major flaw”

Adhesion/Stickiness3%

“Annoying you have to stick the stickers on your self”

Size-Overall2%

“The case really is not fit for purpose”

Top return reasons

Size-Overall49%

Quality-Overall11%

Defective Material/Parts11%

Instructions/User Manual/Troubleshooting7%

Gifting Purpose3%

Advertised Vs Actual Product3%

Weight Heavy3%

Durability2%

Color1%

Value For Money1%

Common questions

Is mahjong profitable to sell on Amazon United Kingdom?: The niche generates £183K/yr across 40 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the mahjong niche?: 30 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in mahjong?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Strength, Quality-Overall. The return rate is 2.1%.
When does demand for mahjong peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the mahjong niche?: Listings span £7.16–£125.05; the average listing price is £27.56 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.