Magnets for Kids
MaybeThe top 5 brands take only 33% of clicks. But demand is soft, at -15.4% this quarter, so Magnets for Kids is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £137K/yr375K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 29%top-5 click share · 45 brands · 88 sellers
Flapen Score
Magnets for Kids against its category
The dotted line is the Toys & Games average. Past it, Magnets for Kids is stronger. Inside it, weaker.
Market
The Magnets for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnets for Kids 375K times last year and spent an estimated £137K. The top 5 brands take 33% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 375K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £137Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- magnets for kids96K searches a year
02 · Price
A sale here is worth £14.07.
Listings sell for £14.07 on average, from £3.34 to £28.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.07 that is £1K to £4K a year per listing.
- Average price
- £14.07under the $15 to $100 sweet spot
- Price range
- £3.34–£28.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #55 within Building & Construction Toys. It carries 3,354 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #55in Building & Construction Toys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,354per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 8 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Magnets for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnetic Tiles for Kids 50PCS Magnetic Building Blocks Magnetic Tiles
- Price
- £12.37
- Rating
- 4.6/5
- Reviews
- 1,807
- Age
- 2y ago
Mauikay 100PCS Magnetic Tiles Kids Toys - Magnetic Building Blocks STEM Magnet Building Set Preschool Learning for Kids Ages 3-8 Sensory Montessori Toys for Boys and Girls Birthday Gift
- Price
- £21.62
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 1y ago
204 Pcs Magnetic Building Blocks Toys Educational Sticks Set for Kids and Adults - 3D Non-Magnetic Balls With Storage Bag
- Price
- £18.74
- Rating
- 4.5/5
- Reviews
- 2,057
- Age
- 4y ago
Coodoo Magnetic Tiles Kids Toys STEM Magnet for Toddler Magnetic Blocks Building Toys Preschool Learning Sensory Montessori for 3+ Year Old Boys and Girls Safe Creativity Toddler Kids Toys 40PCS
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 12,050
- Age
- 3y ago
2 Large Powerful Rattle Magnets Spinning Buzzing Educational Magnet Toy Hematite Zingers Stress Relief for Autism ADD OCD & ADHD Fidget Toy Fridge Magnets 6cm
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 2y ago
Trending
90-day click momentum
AUAUY Magnetic Man 10 Pcs Fridge Magnets Colorful Flexible Rubber Magnets
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 490
- Age
- 2y ago
Zippytoys Magnetic Tiles Building Blocks Set for Kids 60PCS 3D Magnetic Construction Toy with Wheel Cart & Storage Bag STEM Learning Toy for Boys & Girls Age 3+ Strong Magnets & Safe ABS Plastic
- Price
- £20.44
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago
Ludilo Smartmax - My First Safari Animals | Childrens Games | Kids Magnets 1 Year To 5 Years | Magnetic Shapes | Educational Toys | Travel Games | Sensory Toys
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 2,702
- Age
- 9y ago
Kaysaitoy Magnetic Tiles Building Blocks 100pcs Magnetic Blocks for Kids
- Price
- £20.50
- Rating
- 4.8/5
- Reviews
- 841
- Age
- 1y ago
20 Pcs Magnetic Balls Fidget Toy Cool Technology Office Educational Games
- Price
- £10.77
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch dateZippytoys Magnetic Tiles Building Blocks Set for Kids 60PCS 3D Magnetic Construction Toy with Wheel Cart & Storage Bag STEM Learning Toy for Boys & Girls Age 3+ Strong Magnets & Safe ABS Plastic
- Price
- £20.44
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago
Xekel 40PCS Magnetic Tiles Magnetic Building Blocks 3D Kids Toys STEM Educational Toys Travel Sets for Kids Game Building Preschool Construction Toys for 3+ Years Old Girls and Boys Gifts
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Magnetic Fidget Balls Toys (8PCS) Weighted Texture Tactile Sensory Fidget Balls Stress Anxiety Relief Toys for Fingers Hands Pain Stimming Tools for Adults & Teens with Autism (Purple)
- Price
- £9.29
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 1y ago
COOLJOYA Magnetic Blocks-150 PCS Magnetic Building Blocks Easter Gifts for Kids Construction Toys for Montessori STEM Sensory Toys for Boys Girls Age 3 4 5 6 7 8 9 10 Stowable
- Price
- £24.13
- Rating
- 4.7/5
- Reviews
- 2,639
- Age
- 1y ago
Kaysaitoy Magnetic Tiles Building Blocks 100pcs Magnetic Blocks for Kids
- Price
- £20.50
- Rating
- 4.8/5
- Reviews
- 841
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
88
Top-5 brand share
33%
Top 20: 80%
Top-5 click share
29%
Top 20: 66%
Open market
62%
- aaczly9%
- Beicarin7%
- Desire Deluxe7%
- Mauikay6%
- Coodoo5%
- TOSY4%
Demand
Magnets for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Magnets for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnets for kids96K/yr
- magnetic toys92K/yr
- magnet toys37K/yr
- kids magnets32K/yr
- magnet toy23K/yr
- magnetic toy14K/yr
- magnetix13K/yr
- magnetics10K/yr
- magnets kids9K/yr
- toy magnets7K/yr
Reviews and returns
What reviews say buyers love and hate about Magnets for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's small
pieces are small
the box is much smaller than expected
the magnet is too weak
the magnet is not strong
found a magnet piece loose
cheaper else where
it's a little on the pricey side
Over priced,
Bad quality
Cheap product
not quite premium quality
False advertising
very misleading
Picture is misleading
Love
Fun family game
surprisingly entertaining
Fun fidget
Amazing quality
Good quality set
Good quality tiles
Magnetic tiles
Magnet game
strong magnets
Affordable price
Excellent value
Great value
Great for gifting
Nice for a gift
Excellent gift
Return
0.8% Return rate 51% Fixable by listing
It's small
pieces are small
the box is much smaller than expected
the magnet is too weak
the magnet is not strong
found a magnet piece loose
Bad quality
Cheap product
not quite premium quality
False advertising
very misleading
Picture is misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnets for Kids questions
Answered from the same tracked data.