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Magnetic Shapes

Fail

Shoppers spend only $36K a year here, so Magnetic Shapes is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£36K/yr40K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
50%top-5 click share · 18 brands · 34 sellers

Flapen Score

Magnetic Shapes against its category

The dotted line is the Toys & Games average. Past it, Magnetic Shapes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Shapes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Shapes 40K times last year and spent an estimated £36K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.9%
Market size, estimated
£36Ka year
Peak month
November2.7× the quietest month
Top search term
magnetic shapes20K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £4.42 to £28.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.48 that is £0 to £2K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£4.42–£28.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #89 within Building & Construction Toys. It carries 2,722 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
5.5%
Average rank
#89in Building & Construction Toys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,722per listing
Listings tracked
30

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Magnetic Shapes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

34

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

22%

  • Desire Deluxe28%
  • aaczly21%
  • Science Kidz12%
  • Xekel8%
  • Mauikay5%
  • Zippytoys5%

Demand

Magnetic Shapes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Magnetic Shapes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic shapes20K/yr
  • magnetic squares10K/yr
  • magnetic shapes for kids8K/yr
  • magnetic shapes for toddlers364/yr
  • magnetic squares kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Shapes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption25%−0.09

magnets are not strong enough

found a magnet piece loose

The magnets are very weak

Advertised Vs Actual Product9%−0.04

Picture is deceiving

Misleading

It feels very misleading

Durability7%+0.16

falls apart easily

then she smashed it up

they the novelty wore off

Size-Overall6%0.00

they are bigger than the normal magnetic squares

it seems small

not happy about size of bag

Quality-Overall5%−0.01

not the best

Poor quality

Love

Fun/Entertainment Experience25%+2.01

Amazing fun

Fun to build

Great toy

Quality-Overall15%−0.01

Excellent product

high build quality

Good quality set

Magnetic Strength/Adsorption10%−0.09

magnets hold well

Magnetic tiles

Great magnets

Value For Money9%+0.22

value for money

Good Value

Excellent value

Creativity7%+0.44

Perfect creativity

Great creative fun

encourages creativity

Return

0.7% Return rate 27% Fixable by listing

Magnetic Strength/Adsorption22%▅██▅▃▄

magnets are not strong enough

found a magnet piece loose

The magnets are very weak

Size-Overall19%▇█▅▅▆█

they are bigger than the normal magnetic squares

it seems small

not happy about size of bag

Quality-Overall13%▅▄▇▇██

not the best

Poor quality

Defective Material/Parts8%▂▅▄▆█▄
Gifting Purpose7%▆▄▇▅█▅

FAQ

Common Magnetic Shapes questions

Answered from the same tracked data.