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Magnetic Games

Fail

Prices span $3.22–$11.77, mostly outside the sweet spot, so Magnetic Games is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£7K/yr33K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 13 sellers

Flapen Score

Magnetic Games against its category

The dotted line is the Toys & Games average. Past it, Magnetic Games is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Games 33K times last year and spent an estimated £7K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
2.8%
Market size, estimated
£7Ka year
Peak month
December9.9× the quietest month
Top search term
magnetic games19K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £3.22 to £11.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.67 that is £767 to £2K a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£3.22–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£767–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #142 within Games & Accessories. It carries 94 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
18.4%
Average rank
#142in Games & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Magnetic Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Generic48%
  • YOUMI11%
  • DEJA's10%
  • abeec8%
  • Brivanta7%
  • XUZIE4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Magnetic Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Magnetic Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic games19K/yr
  • magnet games9K/yr
  • magnetic stone game5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.24

Quite small

pieces are small

This item is small

Value For Money9%−0.02

was much cheaper looking when I received it than advertised

Not sure its worth the price

Quality-Overall9%−0.15

Not as good as I'd hoped

Fun/Entertainment Experience9%+3.68

Game is too easy and is boring

they bored pretty quickly

Advertised Vs Actual Product5%−0.09

Doesn't do what it says

Love

Fun/Entertainment Experience57%+3.68

Fun game

Fun family game

Good fun

Portability9%+0.62

Portable for travel and good fun

So portable can take away with us wherever we go

Brilliant and Portable Family Fun

Magnetic Strength/Adsorption8%−0.04

Easy to set up, good quality, and the magnetic pieces make it even more interesting

The magnetic strength is perfect

Magnet game

Ease Of Use6%−0.02

Its easy to use

easy for little hands to move

Easy to play

Value For Money5%−0.02

Value for money

Very reasonably priced

worth to buy

Return

0.2% Return rate 44% Fixable by listing

Size-Overall41%▁█▅▇▅▅

Quite small

pieces are small

This item is small

Magnetic Strength/Adsorption22%▁▄█▆▃▄

have none of the magnets catch each other which is pretty pointless

Defective Material/Parts8%▁▁▁▁██
Quality-Overall8%▁▁▁▁▄█

Not as good as I'd hoped

Functionality-Overall8%▁▅▁█▄▄

FAQ

Common Magnetic Games questions

Answered from the same tracked data.