magnetic games
Skip itPrices mostly outside the sweet spot ($3.22–$11.77) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible94.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£7K£7K/yr · 33K searches
Price range
Bad£3.22–£11.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, magnetic games is a £7K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
magnetic games market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £12K–£15K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 18.4%
- Avg brand age
- 31 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
12%
- Generic48%
- YOUMI11%
- DEJA's10%
- abeec8%
- Brivanta7%
- XUZIE4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Top magnetic games search terms
- magnetic games19K/yr
- magnet games9K/yr
- magnetic stone game5K/yr
Top magnetic games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnetic Chess game with Stones Fun Strategy Game for Kids and Adults Educational Chess and Checkers for Family Portable and Travel-Friendly for Christmas and Birthdays
Generic£9.084.7★194 rev
Magnetic Game Logic Training Board Game for Kids Magnetic Chesss Set with 20 Pieces Chess For Birthdays And Family Gatherings
YOUMI£11.773.9★191 rev
DEJAs Magnetic Chess Game - Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Strategic Play Enhance Thinking in This Innovative Magnet-Based Game
DEJA's£9.713.6★8 rev
Brivanta Magnetic Chess Game with Stones for Kids and Adults Educational Family Board Game Portable Travel-Friendly Game for Parties Holidays Christmas and Birthday Gifts
Brivanta£7.610.0★0 rev
abeec 4 Mini Magnetic Games 4 x Travel Games Includes Chess Snakes And Ladders Ludo & Draughts Plane Activities For Kids - Travel & Pocket Games - Mini Travel Games
abeec£8.914.3★482 rev
Newest
by launch date
Magnetic Chess Game Portable Educational Checkers Game Logic Training Board Game for Kids Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£6.014 rev
Magnetic Chess Game Set with 20 Magnets & Storage Bag - Fun Strategy Tabletop Game for Kids and Adults Ideal for Family Game Nights and Parties
FOKA MAT£8.055 rev
Magnetic Game Magnetic Chess Board Game for Kids Magnetic Chesss Set with 20 Pieces Chess Interactive Chess Game for Travel Birthday Present Gifts Age 14+
CARROUSEL£7.430 rev
abeec Magnetic Noughts & Crosses Travel Game | Compact Tic Tac Toe Board with Magnetic Pieces | Portable Kids Game for Car Journeys and Holidays | Family Travel Games | Ages 3+
abeec£5.4227 rev
Brivanta Magnetic Chess Game with Stones for Kids and Adults Educational Family Board Game Portable Travel-Friendly Game for Parties Holidays Christmas and Birthday Gifts
Brivanta£7.610 rev
Trending
90-day click momentumabeec Magnetic Noughts & Crosses Travel Game | Compact Tic Tac Toe Board with Magnetic Pieces | Portable Kids Game for Car Journeys and Holidays | Family Travel Games | Ages 3+
abeec£5.424.6★
The Purple Cow To Go Snakes and Ladders
PC The Purple Cow£7.134.4★
Magnetic Chess Game Portable Educational Checkers Game Logic Training Board Game for Kids Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£6.015.0★
Brivanta Magnetic Chess Game with Stones for Kids and Adults Educational Family Board Game Portable Travel-Friendly Game for Parties Holidays Christmas and Birthday Gifts
Brivanta£7.610.0★
Magnetic Chess Game Set with 20 Magnets & Storage Bag - Fun Strategy Tabletop Game for Kids and Adults Ideal for Family Game Nights and Parties
FOKA MAT£8.054.5★
What buyers say about magnetic games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Portable for travel and good fun”
“Easy to set up, good quality, and the magnetic pieces make it even more interesting”
“Its easy to use”
“Value for money”
“Decent quality for the price”
“It is incredibly lightweight”
“Gave this to my nephew for his birthday – he enjoys it”
“Easy to set up and play”
“a compact size”
What buyers complain about
“Quite small”
“was much cheaper looking when I received it than advertised”
“Not as good as I'd hoped”
“Game is too easy and is boring”
“Doesn't do what it says”
“have none of the magnets catch each other which is pretty pointless”
“cheap looking packaging not good for a gift”
“Easy to follow rules. though not that well explained in the box”
“could be a choking hazard for small children”
Top return reasons
Common questions
- Is magnetic games profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 11 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the magnetic games niche?
- 10 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in magnetic games?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- When does demand for magnetic games peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the magnetic games niche?
- Listings span £3.22–£11.77; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.