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Magnet Toy

Fail

Shoppers spend only $29K a year here, so Magnet Toy is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£29K/yr77K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
33%top-5 click share · 40 brands · 69 sellers

Flapen Score

Magnet Toy against its category

The dotted line is the Toys & Games average. Past it, Magnet Toy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnet Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnet Toy 77K times last year and spent an estimated £29K. The top 5 brands take 45% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
2.6%
Market size, estimated
£29Ka year
Top search term
magnet toy23K searches a year

02 · Price

A sale here is worth £14.45.

Listings sell for £14.45 on average, from £2.78 to £28.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.45 that is £0 to £1K a year per listing.

Average price
£14.45under the $15 to $100 sweet spot
Price range
£2.78–£28.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #80 within Building & Construction Toys. It carries 3,501 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#80in Building & Construction Toys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,501per listing
Listings tracked
58

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Magnet Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£581£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

69

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

33%

Top 20: 73%

Open market

49%

  • Beicarin11%
  • Desire Deluxe11%
  • aaczly8%
  • Coodoo7%
  • BAKAM7%
  • myHodo7%

Demand

Magnet Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Magnet Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnet toy23K/yr
  • magnetix13K/yr
  • toy magnets7K/yr
  • magnets toys7K/yr
  • magnetic toys for 3+ year olds6K/yr
  • magnet toys for kids 3-56K/yr
  • magnetic toys for 3 year olds6K/yr
  • magnetic kids toys4K/yr
  • magnetic construction toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnet Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

They are much bigger than others we bought recently

It's small

pieces are small

Magnetic Strength/Adsorption18%−0.09

found a magnet piece loose

The magnets are very weak

the magnet is not strong

Value For Money11%−0.04

cheaper else where

it's a little on the pricey side

Over priced,

Advertised Vs Actual Product7%−0.04

False advertising

very misleading

Picture is misleading

Quality-Overall7%

Not very well made

Not sure of the quality

Cheaply made

Love

Fun/Entertainment Experience32%+2.99

Fun fidget

surprisingly entertaining

Fun family game

Quality-Overall12%

Amazing quality

Good quality set

Good quality tiles

Magnetic Strength/Adsorption9%−0.09

Strong magnets

Magnetic tiles

Magnet game

Value For Money8%−0.04

Affordable price

Money well spent

Great value

Gifting Purpose5%+0.46

Great for gifting

Nice for a gift

Excellent gift

Return

0.9% Return rate 43% Fixable by listing

Size-Overall32%▇▇█▆█▆

They are much bigger than others we bought recently

It's small

pieces are small

Magnetic Strength/Adsorption18%██▆▅▅█

found a magnet piece loose

The magnets are very weak

the magnet is not strong

Quality-Overall10%▅▅▇█▆█

Not very well made

Not sure of the quality

Cheaply made

Advertised Vs Actual Product7%▅█▄▆▅▃

False advertising

very misleading

Picture is misleading

Gifting Purpose6%▆▅█▅▇▇

FAQ

Common Magnet Toy questions

Answered from the same tracked data.