Magnatiles
FailThe top 5 brands take 100% of clicks, so Magnatiles is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £44K/yr62K searches / yr
- 90-day growth
- -44.2%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 54 sellers
Flapen Score
Magnatiles against its category
The dotted line is the Toys & Games average. Past it, Magnatiles is stronger. Inside it, weaker.
Market
The Magnatiles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnatiles 62K times last year and spent an estimated £44K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -44.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £44Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- magna-tiles44K searches a year
02 · Price
A sale here is worth £32.01.
Listings sell for £32.01 on average, from £13.39 to £61.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £32.01 that is £0 to £3K a year per listing.
- Average price
- £32.01inside the $15 to $100 sweet spot
- Price range
- £13.39–£61.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #358 within Building & Construction Toys. It carries 3,739 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #358in Building & Construction Toys
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,739per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Magnatiles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAGNA-TILES Classic 32-Piece Magnetic Construction Set | Magnet Building Blocks | STEM Engineering Toys & Math Manipulatives | Preschool Classroom Playroom Sensory Room Essentials
- Price
- £24.28
- Rating
- 4.8/5
- Reviews
- 13,355
- Age
- 15y ago

Magna-Tiles Translucent Colors 100 pieces 1517888
- Price
- £61.10
- Rating
- 4.8/5
- Reviews
- 10,952
- Age
- 15y ago

Magna-Tiles Castle DLX 48-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £55.67
- Rating
- 4.8/5
- Reviews
- 645
- Age
- 1y ago

Magna-Tiles microMAGS 26-Piece Travel Magnetic Construction Set Bold Colors The Original Magnetic Building Brand
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 3,025
- Age
- 1y ago

Magna-Tiles Builder 32 Piece Set The Original Magnetic Building Tiles For Creative Open-Ended Play Educational Toys For Children Ages 3 Years + (32 Pieces) (21632)
- Price
- £35.77
- Rating
- 4.8/5
- Reviews
- 3,673
- Age
- 4y ago
Trending
90-day click momentum
Large Magnetic Tiles for Kids (Ages 3-14) Toys Set Gift 100PCS with 2 Cars
- Price
- £26.25
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

100PCS Magnetic Tiles STEM Building Toys Set with 2 Cars Sensory Stacking Magnetic Blocks for Toddlers & Kids Ideal for Preschool Montessori Toys Christmas Birthday Gifts for Boys & Girls Ages 3+
- Price
- £24.19
- Rating
- 4.7/5
- Reviews
- 1,558
- Age
- 3y ago

Magna-Tiles Dog House 13-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £13.39
- Rating
- 4.9/5
- Reviews
- 304
- Age
- 11mo ago

Magna-Tiles Castle DLX 48-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £55.67
- Rating
- 4.8/5
- Reviews
- 645
- Age
- 1y ago

Magna-Tiles Translucent Colors 100 pieces 1517888
- Price
- £61.10
- Rating
- 4.8/5
- Reviews
- 10,952
- Age
- 15y ago
Newest
by launch date
Large Magnetic Tiles for Kids (Ages 3-14) Toys Set Gift 100PCS with 2 Cars
- Price
- £26.25
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

Magna-Tiles Dog House 13-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £13.39
- Rating
- 4.9/5
- Reviews
- 304
- Age
- 11mo ago

Magna-Tiles Puppy Park 27-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £31.10
- Rating
- 4.8/5
- Reviews
- 351
- Age
- 1y ago

Magna-Tiles MicroMAGS 46-Piece Combi Set
- Price
- £30.06
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Magna-Tiles Castle DLX 48-Piece Magnetic Construction Set The Original Magnetic Building Brand
- Price
- £55.67
- Rating
- 4.8/5
- Reviews
- 645
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Magna-Tiles90%
- Desire Deluxe4%
- Coodoo2%
- Generic2%
- SUNNY AUNTIE1%
- Open — no brand owns it (0%)
Demand
Magnatiles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Magnatiles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magna-tiles44K/yr
- magna tiles uk6K/yr
- magna3K/yr
- magna tiles castle8K/yr
Reviews and returns
What reviews say buyers love and hate about Magnatiles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Magnets not great
Magnets coming out of tiles after an hour
doesnt mention anywhere that they are not magnetic
You can find alternatives cheaper
Quite expensive
This is a really expensive set. you can get similar for half the price
feels a bit of an oversell
really poor quality - DO NOT BUY
Good quality, expensive, magnets a bit weak
They are much bigger than others we bought recently
just a little smaller
Very small set
Fake or replaced
Love
Great fun
Great toy
great fun for the whole family
Great quality and easy to connect together
They are well made
Best quality
And compatible with other magnetic tiles
the magnets are very strong
If you like magnetic tiles then these are good fun
Excellent value for money
Money well spent
great value for money
Handy birthday present
Excellent gift
Perfect gift for grandson
Return
0.8% Return rate 23% Fixable by listing
Magnets not great
Magnets coming out of tiles after an hour
doesnt mention anywhere that they are not magnetic
They are much bigger than others we bought recently
just a little smaller
Very small set
You can find alternatives cheaper
Quite expensive
This is a really expensive set. you can get similar for half the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnatiles questions
Answered from the same tracked data.









