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Magic Set

Fail

Demand is soft, at -6.8% this quarter, so Magic Set is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£138K/yr219K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 17 sellers

Flapen Score

Magic Set against its category

The dotted line is the Toys & Games average. Past it, Magic Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Set 219K times last year and spent an estimated £138K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
4.0%
Market size, estimated
£138Ka year
Peak month
December7.2× the quietest month
Top search term
magic set63K searches a year

02 · Price

A sale here is worth £15.85.

Listings sell for £15.85 on average, from £7.29 to £29.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £15.85 that is £8K to £12K a year per listing.

Average price
£15.85inside the $15 to $100 sweet spot
Price range
£7.29–£29.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #40 within Novelty & Gag Toys. It carries 1,104 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#40in Novelty & Gag Toys
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,104per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Magic Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • DINORUN31%
  • Marvin's Magic24%
  • Heyzeibo14%
  • Blue Marble9%
  • Hanky Panky That's Magic9%
  • Klever Kits6%
  • Open — no brand owns it (4 brands, 7%)

Demand

Magic Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Magic Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic set63K/yr
  • magic tricks for kids33K/yr
  • kids magic set19K/yr
  • magic kit15K/yr
  • magic set for 8 year old11K/yr
  • magic box9K/yr
  • magic set for 10 year old14K/yr
  • magic set for 6 years old10K/yr
  • magician set10K/yr
  • magic set for 5 year olds10K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.12

feels a bit expensive for what you get as some of the items are used repeatedly for other tricks of slight variation

Isnt worth the price

Not value for money

Size-Overall25%−0.04

Box is a lot smaller than l expected

waistcoat are far too small

Instructions/User Manual/Troubleshooting13%−0.09

This doesnt help much with faith in the rest of the instructions

Advertised Vs Actual Product13%−0.25

Very misleading

Durability6%−0.03

kept breaking

Love

Fun/Entertainment Experience32%+0.68

Good fun

Great source of entertainment

Fun for young kids

Gifting Purpose17%+1.81

Amazing gift

Great for gifting

Birthday present

Value For Money15%−0.12

Excellent value for money

Value for Money

Good value

Quality-Overall12%+1.13

Great quality magic kit

Excellent quality

All good fun and lovely quality items as I would expect from this brand, a decent and enjoyable starter set

Ease Of Use6%+0.57

easy to use

easy to do

easy to learn tricks

Return

1.4% Return rate 13% Fixable by listing

Gifting Purpose37%▇█▇▇▅▄
Defective Material/Parts15%▁█▅▆▅▇
Quality-Overall8%▅▇▁▃▁█
Functionality-Overall8%▁▁▁▇▄█
Size-Overall7%▁▂▁▄█▁

Box is a lot smaller than l expected

waistcoat are far too small

FAQ

Common Magic Set questions

Answered from the same tracked data.