Magic Set
soft demand (-6.8% this quarter) — Magic Set doesn't clear our bar today.
Flapen Score
Is Magic Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magic Set is a £138K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Magic Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.8% over the last 90 days and 4.0% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Magic Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Marvins Magic Magic Card Tricks Set - Kids & Adults Age 6+
- Price
- £17.27
- Rating
- 4.3/5
- Reviews
- 7,293
- Age
- 15y ago
Kids Magic Set - Magic Tricks with Magic Hat & Kids Magician Costume
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 1y ago
DINORUN Magic Tricks-Kids Magic Set with Magic Hat & Magic Wand 75+ Tricks
- Price
- £14.92
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 2y ago
Thats Magic Amazing Magic Set - Featuring 100 Fun Easy Tricks For Young Magicians - Helps Build Childs Motor Skills and Confidence - Includes Props Videos and Instructions 7+ Years
- Price
- £10.47
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 3y ago
Klever Kits 180+ Magic Set My First Magic Tricks Kit with Step-by-Step Video Lessons Magic Tricks for Kids Age 6 7 8 9+ Amazing Magician Toy Including Wand & Illusion Cards Gifts for Boys & Girls
- Price
- £18.48
- Rating
- 4.2/5
- Reviews
- 376
- Age
- 1y ago
Trending
90-day click momentum
Thats Magic Mental Magic - Kids Mind Reading Illusion Set
- Price
- £7.29
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago
Klever Kits 180+ Magic Set My First Magic Tricks Kit with Step-by-Step Video Lessons Magic Tricks for Kids Age 6 7 8 9+ Amazing Magician Toy Including Wand & Illusion Cards Gifts for Boys & Girls
- Price
- £18.48
- Rating
- 4.2/5
- Reviews
- 376
- Age
- 1y ago
OSDUE 26PCS Kids Magic Kit Magic Tricks Magic Set with Instructions for Each Trick for Ages 6-12 Year Old Christmas Birthday Gift
- Price
- £9.79
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago
VIANBYE Magic Set - Magic Tricks for Kids 24 in 1 Magician Performance Props Kit with Wand Cards - Kids Toy with Beginner Video Instructions Christmas Birthday Gift for 5 6 7 8 9 10 11 Boys Girls
- Price
- £16.21
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
DINORUN Magic Tricks-Kids Magic Set with Magic Hat & Magic Wand 75+ Tricks
- Price
- £14.92
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 2y ago
Newest
by launch dateThats Magic Mental Magic - Kids Mind Reading Illusion Set
- Price
- £7.29
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago
Marvins Magic Lights From Anywhere - Junior Edition - Magic Set Age 8+
- Price
- £12.52
- Rating
- 4.2/5
- Reviews
- 2,720
- Age
- 10mo ago
VIANBYE Magic Set - Magic Tricks for Kids 24 in 1 Magician Performance Props Kit with Wand Cards - Kids Toy with Beginner Video Instructions Christmas Birthday Gift for 5 6 7 8 9 10 11 Boys Girls
- Price
- £16.21
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
Kids Magic Set - Magic Tricks with Magic Hat & Kids Magician Costume
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 1y ago
Klever Kits 180+ Magic Set My First Magic Tricks Kit with Step-by-Step Video Lessons Magic Tricks for Kids Age 6 7 8 9+ Amazing Magician Toy Including Wand & Illusion Cards Gifts for Boys & Girls
- Price
- £18.48
- Rating
- 4.2/5
- Reviews
- 376
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- DINORUN31%
- Marvin's Magic24%
- Heyzeibo14%
- Blue Marble9%
- Hanky Panky That's Magic9%
- Klever Kits6%
- Open — no brand owns it (4 brands, 7%)
Magic Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Top Magic Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magic set63K/yr
- magic tricks for kids33K/yr
- kids magic set19K/yr
- magic kit15K/yr
- magic set for 8 year old11K/yr
- magic box9K/yr
- magic set for 10 year old14K/yr
- magic set for 6 years old10K/yr
- magician set10K/yr
- magic set for 5 year olds10K/yr
What reviews say buyers love and hate about Magic Set
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good fun”
“Amazing gift”
“Excellent value for money”
“Great quality magic kit”
“easy to use”
What buyers complain about
85% of reviews“feels a bit expensive for what you get as some of the items are used repeatedly for other tricks of slight variation”
“Box is a lot smaller than l expected”
“This doesnt help much with faith in the rest of the instructions”
“Very misleading”
“kept breaking”
Magic Set return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magic Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
