Magic Puzzle Company
brand-locked demand (top 5 brands take 100% of clicks) — Magic Puzzle Company doesn't clear our bar today.
Flapen Score
Is Magic Puzzle Company profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magic Puzzle Company is a £31K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Magic Puzzle Company: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.6% over the last 90 days and 2.4% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Magic Puzzle Company products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Awakened Artifacts (1000-Piece Jigsaw Puzzle from The Magic Puzzle Company)
- Price
- £28.95
- Rating
- 4.9/5
- Reviews
- 684
- Age
- 1y ago
The Peckish Pirates 1000-Piece Jigsaw Puzzle from The Magic Puzzle Company Series Four
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 626
- Age
- 1y ago
Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £60.41
- Rating
- 4.9/5
- Reviews
- 444
- Age
- 2y ago
Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £70.06
- Rating
- 4.9/5
- Reviews
- 289
- Age
- 1y ago
Magic Puzzles 3-Pack Series Two The Busy Bistro The Crystal Caves & The Forest Feast 1000 Piece Jigsaw Puzzles from The Magic Puzzle
- Price
- £65.02
- Rating
- 4.9/5
- Reviews
- 571
- Age
- 3y ago
Trending
90-day click momentum
QUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
- Price
- £15.45
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 8mo ago
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £18.21
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 1y ago
Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £60.41
- Rating
- 4.9/5
- Reviews
- 444
- Age
- 2y ago
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago
Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £70.06
- Rating
- 4.9/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date
QUOKKA 1000 Piece Puzzle for Adults 223 Hidden Secrets Engaging Audio Story Snap-Tight Thick Pieces Collect All Four Adult Puzzles in Series To Build One Epic Mystery Realm - Rocktail Kingdom
- Price
- £17.04
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago
QUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
- Price
- £15.45
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 8mo ago
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £18.21
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 1y ago
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.84
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Magic Puzzle Company84%
- Quokka14%
- Galt2%
Magic Puzzle Company demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Magic Puzzle Company search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magic puzzle company33K/yr
- magic puzzle7K/yr
- the magic puzzle company3K/yr
What reviews say buyers love and hate about Magic Puzzle Company
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“The pieces are well made, the puzzle is interesting, and the twist at the end is cool, too”
“Enjoyable present”
“Enjoyable present”
“The design is very well made”
“colourful she loves doing it”
What buyers complain about
78% of reviews“This means it doesnt fit on my board which is inconvenient”
“You have to like irregular shapes which I do”
“I really did not like the shiny feel”
“This was more like a children's picture”
“Hard”
Magic Puzzle Company return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magic Puzzle Company questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
