magic puzzle company
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£30.48avg listing price — sweet spot $15–$100
Price range
Great£7.40–£70.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good825.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 43K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, magic puzzle company is a £31K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
magic puzzle company market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 2.1%
- Avg brand age
- 34 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Magic Puzzle Company84%
- Quokka14%
- Galt2%
Demand
Weekly Amazon search volume, last 34 weeks — -20.6% search growth over the last 90 days.Top magic puzzle company search terms
- magic puzzle company33K/yr
- magic puzzle7K/yr
- the magic puzzle company3K/yr
Top magic puzzle company products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Awakened Artifacts (1000-Piece Jigsaw Puzzle from The Magic Puzzle Company)
Magic Puzzle Company£28.954.9★684 rev
The Peckish Pirates 1000-Piece Jigsaw Puzzle from The Magic Puzzle Company Series Four
Magic Puzzle Company£25.094.8★626 rev
Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
Magic Puzzle Company£60.414.9★444 rev
Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
Magic Puzzle Company£70.064.9★289 rev
Magic Puzzles 3-Pack Series Two The Busy Bistro The Crystal Caves & The Forest Feast 1000 Piece Jigsaw Puzzles from The Magic Puzzle
Magic Puzzle Company£65.024.9★571 rev
Newest
by launch date
QUOKKA 1000 Piece Puzzle for Adults 223 Hidden Secrets Engaging Audio Story Snap-Tight Thick Pieces Collect All Four Adult Puzzles in Series To Build One Epic Mystery Realm - Rocktail Kingdom
Quokka£17.04155 rev
QUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
Quokka£15.45140 rev
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
Quokka£18.21711 rev
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
Quokka£17.84878 rev
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
Quokka£17.86878 rev
Trending
90-day click momentumQUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
Quokka£15.454.5★
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
Quokka£18.214.4★
Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
Magic Puzzle Company£60.414.9★
1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
Quokka£17.864.5★
Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
Magic Puzzle Company£70.064.9★
What buyers say about magic puzzle company
What buyers praise and complain about, mined from review topics.What buyers love
“The pieces are well made, the puzzle is interesting, and the twist at the end is cool, too”
“Enjoyable present”
“Enjoyable present”
“The design is very well made”
“colourful she loves doing it”
“The other puzzles Ive had have been brilliant, very inventive in their format and good quality”
“The pieces have good quality”
“it's way more than what I was expecting”
“snap together properly so you're not nudging bits around trying to keep them in place”
What buyers complain about
“This means it doesnt fit on my board which is inconvenient”
“You have to like irregular shapes which I do”
“I really did not like the shiny feel”
“This was more like a children's picture”
“Hard”
“the pieces are thick”
Top return reasons
Common questions
- Is magic puzzle company profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the magic puzzle company niche?
- 3 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magic puzzle company?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Brightness/Shine/Glow. The return rate is 0.6%.
- What does it cost to enter the magic puzzle company niche?
- Listings span £7.40–£70.06; the average listing price is £30.48 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.