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Magic Puzzle Company

Fail

The top 5 brands take 100% of clicks, so Magic Puzzle Company is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£31K/yr43K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
66%top-5 click share · 3 brands · 17 sellers

Flapen Score

Magic Puzzle Company against its category

The dotted line is the Toys & Games average. Past it, Magic Puzzle Company is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Puzzle Company market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Puzzle Company 43K times last year and spent an estimated £31K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
2.4%
Market size, estimated
£31Ka year
Top search term
magic puzzle company33K searches a year

02 · Price

A sale here is worth £30.48.

Listings sell for £30.48 on average, from £7.40 to £70.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £30.48 that is £0 to £3K a year per listing.

Average price
£30.48inside the $15 to $100 sweet spot
Price range
£7.40–£70.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,105 within Jigsaws & Puzzles. It carries 825 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#1,105in Jigsaws & Puzzles
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
825per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Magic Puzzle Company products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Magic Puzzle Company84%
  • Quokka14%
  • Galt2%

Demand

Magic Puzzle Company search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Search terms

Top Magic Puzzle Company search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic puzzle company33K/yr
  • magic puzzle7K/yr
  • the magic puzzle company3K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Puzzle Company

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.12

This means it doesnt fit on my board which is inconvenient

Dimensions dont fit 1000 jigsaw map

The other thing I dont like is the fact it is larger than a typical 1000 piece puzzle

Shape/Style17%+0.17

You have to like irregular shapes which I do

Brightness/Shine/Glow8%−0.03

I really did not like the shiny feel

Advertised Vs Actual Product8%−0.03

This was more like a children's picture

Hard Feel8%+0.08

Hard

Love

Quality-Overall36%+1.89

The pieces are well made, the puzzle is interesting, and the twist at the end is cool, too

Nice quality puzzle pieces

Excellent quality

Fun/Entertainment Experience34%+1.72

Enjoyable present

I love these puzzles

Great fun

Gifting Purpose14%+0.55

Enjoyable present

Bought this as a present

A brilliant Christmas present

Design-Overall4%+0.14

The design is very well made

The artwork is gorgeous too, colourful and loads of detail packed in everywhere which makes it both fun to look at and quite challenging to put together

colourful design with lots of Easter eggs to spot throughout

Color4%+0.14

colourful she loves doing it

colourful design with lots of Easter eggs to spot throughout

Return

0.6% Return rate 20% Fixable by listing

Defective Material/Parts23%█▃▃▅▁▁
Value For Money20%▁█▁▁▁▁
Gifting Purpose13%▁▁█▁▁█
Size-Overall13%▁▁▁▁▁█

This means it doesnt fit on my board which is inconvenient

Dimensions dont fit 1000 jigsaw map

The other thing I dont like is the fact it is larger than a typical 1000 piece puzzle

Assembly/Installation10%▁▁▅█▁▁

FAQ

Common Magic Puzzle Company questions

Answered from the same tracked data.