Magic Puzzle Company
FailThe top 5 brands take 100% of clicks, so Magic Puzzle Company is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £31K/yr43K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 17 sellers
Flapen Score
Magic Puzzle Company against its category
The dotted line is the Toys & Games average. Past it, Magic Puzzle Company is stronger. Inside it, weaker.
Market
The Magic Puzzle Company market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magic Puzzle Company 43K times last year and spent an estimated £31K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £31Ka year
- Top search term
- magic puzzle company33K searches a year
02 · Price
A sale here is worth £30.48.
Listings sell for £30.48 on average, from £7.40 to £70.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £30.48 that is £0 to £3K a year per listing.
- Average price
- £30.48inside the $15 to $100 sweet spot
- Price range
- £7.40–£70.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,105 within Jigsaws & Puzzles. It carries 825 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #1,105in Jigsaws & Puzzles
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 825per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Magic Puzzle Company products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Awakened Artifacts (1000-Piece Jigsaw Puzzle from The Magic Puzzle Company)
- Price
- £28.95
- Rating
- 4.9/5
- Reviews
- 684
- Age
- 1y ago

The Peckish Pirates 1000-Piece Jigsaw Puzzle from The Magic Puzzle Company Series Four
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 626
- Age
- 1y ago

Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £60.41
- Rating
- 4.9/5
- Reviews
- 444
- Age
- 2y ago

Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £70.06
- Rating
- 4.9/5
- Reviews
- 289
- Age
- 1y ago

Magic Puzzles 3-Pack Series Two The Busy Bistro The Crystal Caves & The Forest Feast 1000 Piece Jigsaw Puzzles from The Magic Puzzle
- Price
- £65.02
- Rating
- 4.9/5
- Reviews
- 571
- Age
- 3y ago
Trending
90-day click momentum
QUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
- Price
- £15.45
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 8mo ago

1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £18.21
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 1y ago

Magic Puzzles 3-Pack Series Three The Secret Soup The Puzzled Patron & The Gnomes Homes 1000 Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £60.41
- Rating
- 4.9/5
- Reviews
- 444
- Age
- 2y ago

1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago

Magic Puzzles 3-Pack Series Four Big Rock City The Awakened Artifacts & The Peckish Pirates 1000-Piece Jigsaw Puzzles from The Magic Puzzle Company
- Price
- £70.06
- Rating
- 4.9/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date
QUOKKA 1000 Piece Puzzle for Adults 223 Hidden Secrets Engaging Audio Story Snap-Tight Thick Pieces Collect All Four Adult Puzzles in Series To Build One Epic Mystery Realm - Rocktail Kingdom
- Price
- £17.04
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago

QUOKKA 1000 Piece Puzzle for Adults Fantasy Adult Puzzles with Secret Tasks & Fairy Tale Audio Story for Deep Relaxation for Challenge Puzzle Lovers
- Price
- £15.45
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 8mo ago

1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £18.21
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 1y ago

1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.84
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago

1000 Piece Jigsaw Puzzles for Adults - Adult Jigsaw Puzzles 1000 Pieces
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Magic Puzzle Company84%
- Quokka14%
- Galt2%
Demand
Magic Puzzle Company search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked
Search terms
Top Magic Puzzle Company search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic puzzle company33K/yr
- magic puzzle7K/yr
- the magic puzzle company3K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Puzzle Company
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This means it doesnt fit on my board which is inconvenient
Dimensions dont fit 1000 jigsaw map
The other thing I dont like is the fact it is larger than a typical 1000 piece puzzle
You have to like irregular shapes which I do
I really did not like the shiny feel
This was more like a children's picture
Hard
Love
The pieces are well made, the puzzle is interesting, and the twist at the end is cool, too
Nice quality puzzle pieces
Excellent quality
Enjoyable present
I love these puzzles
Great fun
Enjoyable present
Bought this as a present
A brilliant Christmas present
The design is very well made
The artwork is gorgeous too, colourful and loads of detail packed in everywhere which makes it both fun to look at and quite challenging to put together
colourful design with lots of Easter eggs to spot throughout
colourful she loves doing it
colourful design with lots of Easter eggs to spot throughout
Return
0.6% Return rate 20% Fixable by listing
This means it doesnt fit on my board which is inconvenient
Dimensions dont fit 1000 jigsaw map
The other thing I dont like is the fact it is larger than a typical 1000 piece puzzle
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Puzzle Company questions
Answered from the same tracked data.









