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Magic Mixies

Fail

The top 5 brands take 100% of clicks, so Magic Mixies is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£93K/yr148K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
63%top-5 click share · 3 brands · 121 sellers

Flapen Score

Magic Mixies against its category

The dotted line is the Toys & Games average. Past it, Magic Mixies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Mixies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Mixies 148K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
2.8%
Market size, estimated
£93Ka year
Top search term
magic mixies114K searches a year

02 · Price

A sale here is worth £22.72.

Listings sell for £22.72 on average, from £5.53 to £90.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.72 that is £2K to £6K a year per listing.

Average price
£22.72inside the $15 to $100 sweet spot
Price range
£5.53–£90.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #583 within Dolls & Accessories. It carries 2,332 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
94%
Out of stock, average day
11.7%
Average rank
#583in Dolls & Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,332per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Magic Mixies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Magic Mixies89%
  • moose toys8%
  • Moose3%

Demand

Magic Mixies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Magic Mixies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic mixies114K/yr
  • magic mixes14K/yr
  • magic mixie7K/yr
  • magic mixies cauldron8K/yr
  • magical mixies5K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Mixies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.26

Doesn't work

Size-Overall25%+0.73

Tiny btw

Color13%−0.04

the colour reveal didnt work as the plastic tab seemed to be wedged in too strongly

Value For Money13%+0.26

Its an utter waste of money

Mess Free13%

made a mess

Love

Gifting Purpose33%+1.96

If you're looking for a gift for a child who enjoys collectibles and surprises, this is a great choice

it made a lovely present

She was very happy with her present

Value For Money29%+0.26

Great value for money

Good value

Advertised Vs Actual Product19%+1.00

everything arrived as expected

Just the job

Fun/Entertainment Experience14%+0.73

It kept her entertained for quite a while

Collectibles5%+0.23

If you're looking for a gift for a child who enjoys collectibles and surprises, this is a great choice

Return

1.1% Return rate 32% Fixable by listing

Size-Overall24%█▁▁▁▄▁

Tiny btw

Defective Material/Parts21%▁██▅▃▁
Functionality-Overall15%▁▅▁█▁▁

Doesn't work

Water Resistance9%█▁▅▁▁▁
Gifting Purpose9%▁▁▁██▁

FAQ

Common Magic Mixies questions

Answered from the same tracked data.