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Magic Mixies

Fail

The top 5 brands take 100% of clicks, so Magic Mixies is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£93K/yr148K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
63%top-5 click share · 3 brands · 121 sellers

Flapen Score

Magic Mixies against its category

The dotted line is the Toys & Games average. Past it, Magic Mixies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Mixies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Mixies 148K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
2.8%
Market size, estimated
£93Ka year
Top search term
magic mixies114K searches a year

02 · Price

A sale here is worth £22.72.

Listings sell for £22.72 on average, from £5.53 to £90.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.72 that is £2K to £6K a year per listing.

Average price
£22.72inside the $15 to $100 sweet spot
Price range
£5.53–£90.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #583 within Dolls & Accessories. It carries 2,332 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
94%
Out of stock, average day
11.7%
Average rank
#583in Dolls & Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,332per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Magic Mixies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

121

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Magic Mixies89%
  • moose toys8%
  • Moose3%

Demand

Magic Mixies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Magic Mixies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magic mixies114K/yr
  • magic mixes14K/yr
  • magic mixie7K/yr
  • magic mixies cauldron8K/yr
  • magical mixies5K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Mixies

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Magic Mixies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data