Skip to content

Magic Flying Butterfly

Fail

Shoppers spend only $2K a year here, so Magic Flying Butterfly is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£2K/yr10K searches / yr
90-day growth
+72.5%search demand this quarter
Competition
64%top-5 click share · 11 brands · 13 sellers

Flapen Score

Magic Flying Butterfly against its category

The dotted line is the Toys & Games average. Past it, Magic Flying Butterfly is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Flying Butterfly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Flying Butterfly 10K times last year and spent an estimated £2K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +72.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+72.5%
Conversion, latest week
3.0%
Market size, estimated
£2Ka year
Peak month
August2.8× the quietest month
Top search term
flying butterfly4K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.33 to £13.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £6.12 that is £0 to £612 a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.33–£13.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£612
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #236 within Learning & Education. It carries 128 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
19.7%
Average rank
#236in Learning & Education
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
128per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Magic Flying Butterfly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£94£187£281£3741101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

13

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • TSHAOUN23%
  • YTOOK17%
  • quyueug13%
  • SEIWEI12%
  • ERCHUTH9%
  • SevenMye8%

Demand

Magic Flying Butterfly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Magic Flying Butterfly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying butterfly4K/yr
  • wind up butterflies for inside cards768/yr
  • magic butterfly890/yr
  • magic flying butterfly737/yr
  • flying butterfly card surprise2K/yr
  • flutter flyers1K/yr
  • magic flying butterflies264/yr

Reviews and returns

What reviews say buyers love and hate about Magic Flying Butterfly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.13

Not advertised

Size-Overall17%+0.43

Bigger than anticipated

So lovely and actually a lot bigger than I thought

Value For Money8%+1.57

my goodness they were expensive - they the

Brightness/Shine/Glow8%−0.05

However they do not appear to light up

Quality-Overall8%−0.11

Bad quality

Love

Fun/Entertainment Experience24%+2.07

GREAT FUN

sure to entertain

Fun item, grandchildren loved them

Advertised Vs Actual Product18%−0.13

Just as describe

Great product does exactly what it says on the tin

Does exactly what theyre supposed to

Value For Money16%+1.57

the pack is value for money

Good price

Well worth buying

Gifting Purpose15%−0.12

Beautiful addition to a card or gift box

Birthday card surprise

Ideal as gifts for children at our shop

Design-Overall8%+0.58

Really well made and pretty designs

Quality and design 10/10

Pretty designs and larger than I had first anticipated

Return

0.8% Return rate 31% Fixable by listing

Functionality-Overall46%▁█▆▄▁▇

Not working as advertised

Size-Overall31%▁▃▅▆█▂

Bigger than anticipated

So lovely and actually a lot bigger than I thought

Quality-Overall10%▁▁▁▁▁█

Bad quality

Degree Of Motion8%
Battery Life2%

FAQ

Common Magic Flying Butterfly questions

Answered from the same tracked data.